Key learnings from Campary case study by Stefania Romenti https://padlet.com/stefania_romenti/9o6xpnil34tl en-us 2018-09-27 08:38:48 UTC 2018-10-17 13:22:02 UTC hello@padlet.com THIS IS AN ERA OF REPUTATION https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293822627 2018-10-17 13:15:00 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293822627 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293822808 Events as the main mean of communication in countries where alchool is forbidden. 
 ]]> 2018-10-17 13:15:20 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293822808 Unified strategy https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293822924 2018-10-17 13:15:32 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293822924 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293822960 Communication has a strategic role in company's globalization]]> 2018-10-17 13:15:37 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293822960 How to Communicate Effectively https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823037 A) Keep the message simple but deep in the meaning
B) The contents need to be relevant for the target audience
C)Prioritize the message
D)Put "Real People" in Front in order to embody message
E)Tell a story and engage audience
F)Use multiple touchpoints
G)Make the necessary investment of time and resources]]> 2018-10-17 13:15:45 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823037 luigi https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823130 2018-10-17 13:15:56 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823130 multiple touchpoints, digital and physical https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823243 build the story
keep the message simple

]]> 2018-10-17 13:16:06 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823243 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823357 Repositiong strategy ]]> 2018-10-17 13:16:16 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823357 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823457 Cross cultural check ]]> 2018-10-17 13:16:25 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823457 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823599 keep up to date with the news and market]]> 2018-10-17 13:16:40 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823599 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823852 There internal strategy such as the TV news for their employees shows that they work inclusively in their internal communication strategy and they are selling always to make a change ]]> 2018-10-17 13:17:07 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823852 "people in front of the camera" https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823896 2018-10-17 13:17:11 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293823896 the importance of having a manifesto https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824052 2018-10-17 13:17:24 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824052 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824098 internal television as communication channel


]]> 2018-10-17 13:17:29 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824098 Manifesto https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824246 2018-10-17 13:17:40 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824246 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824285  
Prioritize the message, selecting the ones relevant for the audience 

 
]]> 2018-10-17 13:17:44 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824285 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824313 Dominant coalition ]]> 2018-10-17 13:17:47 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824313 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824415 Campari as a company with different products

]]> 2018-10-17 13:17:55 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824415 <div style="display:none"> https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824489 2018-10-17 13:18:04 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824489 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824716 Spread messages to the community ]]> 2018-10-17 13:18:27 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824716 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824765 Campari is now a world wide company. Communicating differently in each country is a challenge. ]]> 2018-10-17 13:18:31 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824765 adapt the strategy for foreign countries https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824784 2018-10-17 13:18:33 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824784 Tell a story https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824785 2018-10-17 13:18:33 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824785 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824839 Dealing with real people that embody the key message of the company

]]> 2018-10-17 13:18:39 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824839 Reporting comm strategy to the CEO https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824868 2018-10-17 13:18:42 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824868 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824870 Defend company’s reputation from the attacks of the outside world; be prepared and elaborate scenarios

]]> 2018-10-17 13:18:42 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824870 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824884 train the head manager for any future risks]]> 2018-10-17 13:18:43 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824884 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824946 Make the necessary investment of time and resources, since strategic communication is a long process that requires time and resources. ]]> 2018-10-17 13:18:49 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824946 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824960 Importance of internal communication too

]]> 2018-10-17 13:18:51 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293824960 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825001  It's important to be prepared to elaborate all the possible scenarios in order to be always ready. ]]> 2018-10-17 13:18:54 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825001 Key Message to Stakeholders: https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825012 Mission; The smallest big Company in the Spiritis industry building iconic brands and superior financial results

Values; integrity/pragmatism/passion/together]]> 2018-10-17 13:18:55 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825012 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825060 sustainability is a priority of the company]]> 2018-10-17 13:19:00 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825060 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825195 Different public --> different communication 
(e.g. Acquisition of FR Grand Marnier)]]> 2018-10-17 13:19:12 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825195 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825319 <div style="display:none">]]> 2018-10-17 13:19:24 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825319 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825693 always stay alerted and keep your employee on the loop ]]> 2018-10-17 13:19:58 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825693 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825712 aperol changed social habits

]]> 2018-10-17 13:20:00 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293825712 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293826417 Importance of differentiating the communication on the same brand among different media

]]> 2018-10-17 13:21:01 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293826417 https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293826931 Be ready to face a critical problem through yearly crisis-solving training ]]> 2018-10-17 13:21:46 UTC https://padlet.com/stefania_romenti/9o6xpnil34tl/wish/293826931