Beepasha Jani/ANYA HINDMARCH by Beepasha Paresh Jani, FB2 Class1 https://padlet.com/049345/9n3ojrsuz7fm Reflective Journal en-us 2019-10-17 08:34:45 UTC 2026-01-22 15:06:47 UTC hello@padlet.com Reflective Journal 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/401542195 Journal 1, Week 2 : This week for me has been a little about looking into the brand chosen, Anya Hindmarch's available information i.e., the secondary research online platforms have ready to offer as well as articles, reports that talk about sustainability, brands that offer sustainable products and lastly, making us consumers aware of sustainable practices in fashion we can inculcate in our lives to help the industry not create as much of a mess it has created and continues to create.

Journal 2, Week 3: This week was quite challenging as I started researching for my report’s brand audit. Having a complete idea about how to begin my secondary research for the brand audit, I decided to start working on my research as soon as I finished class on Friday. But, I was in for a surprise as when I started to research, my laptop stopped working. Instead of worrying about it and wasting my time, I just went about doing my research on my phone and writing down any information about my brand in a book as I find it easier to construct my work with a pen and paper first before presenting it on screen. Looking at the tiny screen of the phone for working was difficult the first day but by the end of the week, I got used to it.

Journal 3, Week 4: This week was continuing with the secondary research for the brand which is the brand audit and it was comparatively easier working this week than last week as I decided to stay in University after classes to use the Computers in the library for working on the Report and when I came back home from University, my friend was sweet enough to let me borrow her laptop to work for a few hours each day. 

Journal 3, Week 5: By this week, I was ready with most of my research for the brand audit. But, was worried as to will I be able to reach the word limit of the report as most of the research done goes into the diagram format to make it easier for the tutors to understand the report and evaluate it. Because of this I had a breakdown because I don’t want to loose my marks because I couldn’t reach my word limit. After I got over that, I started to frame my brand strategy for the report which I had a difficultly with because I knew what I wanted to do for the strategy but didn’t know how to construct and explain it in the report. After speaking with tutor Howard and Brian about it, I had a much clear vision and started to write it in my report.
Journal 4, Week 6: This Week, for the purpose of understanding the project better and to discover more about the sustainability, we visited Blackhorse Lane Ateliers which is a tiny 
Journal 5, Week 7:

]]> 2019-10-23 15:54:54 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/401542195 Creating a sustainable Fashion world 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/401558103 This is one of the few articles I've enjoyed reading and it has helped me learn a lot about how significant changes in a few parts of the fashion world are right now and how aware consumer have become specially for the need of transparency by brands over the past 2-3 years. ]]> 2019-10-23 16:17:31 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/401558103 Instagram Wall 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/401577952 2019-10-23 16:48:01 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/401577952 SWOT (Self) Analysis 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/401582996 Strengths- Good Listener and a  reliable person.
Weaknesses- Overthinking and poor time management when it comes to completing certain tasks.
Opportunities- Learning  about new things not only from professors but also peers.
Threats: Taking people for granted.
Saying certain things at the wrong time or to a wrong audience.




]]> 2019-10-23 16:55:06 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/401582996 McKinsey Report 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/401650361 2019-10-23 18:24:15 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/401650361 To Do List 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/401666550 -Create a a questionnaire on google slides which will provide for as the primary research for the project.
-Looking at the competitors and if they are practising sustainability or not.]]> 2019-10-23 18:47:31 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/401666550 Blackhorse Lane Ateliers 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/414334569 Blackhorse Lane Ateliers is London’s only craft jeans maker located at Coal Drops Yard.
The brand is very invested towards the idea of sustainability and have various approachs to achieve so with their business module.
The brand believes in connectivity with community and that is why the factory space they have is also used by other brands, weaving studios and also restaurant.

They have an Open door policy and are transparent about anything about the brand a consumer or potential customer wants to know about how they work and what material goes into making the products and how it’s sourced.

]]> 2019-11-20 21:32:12 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/414334569 Anya Hindmarch SWOT Analysis 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/414338563 Strengths: Individuality and uniqueness of                      designs, High quality and luxurious materials used to make the products, Celebrity Endorsements
Weakness: No commercial advertising like other big brands
Opportunities: Reaching a wider target customer, Increasing the promotion of the brand
Threats: Lack of consistency throughout social media platforms]]> 2019-11-20 21:41:31 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/414338563 DNA of the brand 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/414340394    
Modern craftsmanship, personalization, subtlety with the brands logo on product, creativity and humor sits at the heart of the brand.
As for the customer, they are the kind who want functionality and practicality  of products.
]]> 2019-11-20 21:45:39 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/414340394 Brand Strategy Inspiration 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/414341121 2019-11-20 21:47:24 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/414341121 Brand Equity 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/414342670 2019-11-20 21:50:21 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/414342670 Product range 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/414343776 2019-11-20 21:52:56 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/414343776 Brand Identity 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/414345900 2019-11-20 21:58:50 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/414345900 Survey 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/414346440 https://docs.google.com/forms/d/1AshWV6dmNm3Syenp3F135ibOmhl2QlZClslJw6k9GcU]]> 2019-11-20 22:00:09 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/414346440 Focus Group Questions 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/414346499 How important is it to you, that brands you purchase from care about environmental, social and ethical impact it has on the the world?
What are the sustainability practices you’re aware of and would consider Anya to adopt as a future strategy?
What are your thoughts on rental fashion?
If there was a pop up event, dedicated to educating people about rental fashion and also allowing rentals, would you be interested in attending it
Do you think renting fashion could become a commercial activity in the future?
How important is brand transparency to you? 

]]> 2019-11-20 22:00:18 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/414346499 Strategy Idea 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/414579135 Having a pop up event dedicated to renting items and educating people about it and why it is good for the environment.]]> 2019-11-21 12:05:17 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/414579135 Packaging 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/414579979 2019-11-21 12:08:10 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/414579979 Focus group questions 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/421360196 2019-12-08 20:00:10 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/421360196 Interview (Anya Hindmarch Staff) 049345 https://padlet.com/049345/9n3ojrsuz7fm/wish/421360431 2019-12-08 20:01:32 UTC https://padlet.com/049345/9n3ojrsuz7fm/wish/421360431