Monthly Marketing Meeting - topics by Rosa Stevens

Library Strategy marketing

2024-04-10 14:24:15 UTC

From James, webpages like https://digital.exeter.ac.uk/digital-strategy-intro/ ??

Design team collab?

Open Day/ Welcome Week

2024-06-13 08:00:16 UTC

generic welcome to the library banner - can we get one? AC can get the info to put on it in collab with all (minimal) and maybe ask design team to design?

January Actions

2024-06-13 11:30:12 UTC

Amelia to contact Nicki's contact about Chinese language collection display. Check with Caroline first.

Sophie to have a call with finance about possible credit card payment for Canva Teams purchase.

Caroline to ping Sophie budget code for Canva Teams purchase.

Amelia to chat to Diane about Fair Use/Fair Dealing Week and whether Insta is the right channel for promoting this.

MEETING AGENDA 13 Feb

2024-06-13 11:31:23 UTC

Request for display from Nicki N

2024-07-02 15:17:20 UTC

Hi all. Is it possible to schedule a book display for these new books once they arrive from our suppliers? A display in the 1st term of the new academic year would be great:

Ukrainian poetry - These form part of a University project to celebrate Ukrainian poetry and literature and requested by Hugh Roberts (Academic) Hicks, Philip has been asked to pass these to me when catalogued

Chinese leisure reading - these were chosen by a group of students on Xiaoxi Sun's module MLM3111 Advanced Language Skills module. They have taken a long time to arrive but have started to appear recently. These need to go on the Leisure Reading shelves in the foyer. Coughlan, Amelia and I have chatted about these.

poll

acoughlan5 — 2024-08-08 13:24:21 UTC

Beth to talk to Caroline G about a poll to be sent via email/uni staff updates to find out which social media platforms PGs and staff have moved to, if they have moved! Also speak with comms team to ask if they have info on this

Link here for the 24/25 marketing calendar

acoughlan5 — 2024-08-08 13:26:31 UTC

Library Instagram

acoughlan5 — 2024-08-08 13:27:40 UTC

Canva

pbarraclough1 — 2024-09-12 10:25:19 UTC

Update from Caroline G - can fund Canva Pro sub from Academic Skills budget - "We can definitely afford the 3 people option and possibly more - depends on what we need."

acoughlan5 — 2024-10-16 08:37:36 UTC

Am I ok to go ahead and just get a quote for the map for next year from the design team? AC

january's Marketing plan

acoughlan5 — 2024-11-13 08:46:26 UTC

JAN 2025 CALENDAR.xlsx

Study Zone Socials

pbarraclough1 — 2024-11-14 11:13:45 UTC

Amelia has chatted with Amanda and Rachel about currently scheduled posts. Caroline says it makes most sense to integrate everything under one account. SZ Twitter has been mothballed already, Facebook needs to be mothballed. Currently only using Instagram. Plan is for Amanda to send things to Amelia to post them on Library Instagram. Sophie and Caroline back this.

Haighton Refresh

pbarraclough1 — 2024-11-14 11:40:24 UTC

Getting new furniture very soon. Will need to close library to put furniture and book stock in Leida Smith to do the posts for us.

Fair Use/Fair Dealing Week - February 24–28, 2025

2025-01-09 08:42:52 UTC

Diane and I would like to promote this this year if it can go on the calendar? Diane is creating a small video and can give link to the guidance so can provide the content.

Study Skills IG posts

bmills5_10 — 2025-01-09 09:27:26 UTC

Example posts: https://www.canva.com/design/DAGZpavJZO4/HS6-nGC7xBCl47lmw9Plwg/edit?utm_content=DAGZpavJZO4&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Study space videos

sophiewonnacott1 — 2025-01-09 10:11:24 UTC

Videos already done for lots of non-library study spaces. Amelia to join up with Leida to do some behind the scenes videos inside of St Luke's Library ahead of reopening.

Come on in

sophiewonnacott1 — 2025-01-09 10:11:46 UTC

Campaign in response to NSS results to be run during this year's survey around study spaces. Going trial Seminar Rooms being used as overflow study space when not used for teaching. Can use screen outside SR corridor to advertise. Posters have also been made. Need UX volunteers to do some observations. Jo and her team will do the marketing content.