IMC Group 3 by deborah https://padlet.com/deborahkirkland/9l6ehw2uhwp5 You are the brand manager for a Global drinks brand. You are about to launch a new low calorie beer in the European market. Develop an integrated marketing campaign focused on the first four steps of the process. Choose at least FOUR promotional tools and develop tactics for each. en-us 2016-10-11 12:07:26 UTC 2026-04-15 11:26:30 UTC hello@padlet.com Target Audience https://padlet.com/deborahkirkland/9l6ehw2uhwp5/wish/3393075725 Happy Halen


Primary Audience

Age: 20-40

Female


Pyschography: Outgoing, Fun, Happy, likes to party, aspires to diet and healthy living but fails due to excessive socializing

]]> 2025-04-02 17:00:17 UTC https://padlet.com/deborahkirkland/9l6ehw2uhwp5/wish/3393075725 Message https://padlet.com/deborahkirkland/9l6ehw2uhwp5/wish/3393086974 All the fun, half the guilt

]]> 2025-04-02 17:09:47 UTC https://padlet.com/deborahkirkland/9l6ehw2uhwp5/wish/3393086974 Channels https://padlet.com/deborahkirkland/9l6ehw2uhwp5/wish/3393090374 Offline:

Pubs & Night Clubs

Pop & Hip Hop Concerts


Celebrity Endorsement: A great mainstream celebrity with a fun and lively personality is Megan Thee Stallion.

She’s known for her confident, energetic, and playful vibe, whether she’s performing, partying, or just having a good time with fans. She embraces a carefree and positive lifestyle, often sharing fun moments on social media, from dancing to hanging out with friends. Plus, she coined the term "Hot Girl Summer," which perfectly embodies her fun-loving personality!


Online: TikTok & Instagram Dance Challege with Megan Thee Stallion New Release.

]]> 2025-04-02 17:12:58 UTC https://padlet.com/deborahkirkland/9l6ehw2uhwp5/wish/3393090374 Disney https://padlet.com/deborahkirkland/9l6ehw2uhwp5/wish/3868580926 DISNEY


]]> 2026-04-15 11:00:41 UTC https://padlet.com/deborahkirkland/9l6ehw2uhwp5/wish/3868580926 https://padlet.com/deborahkirkland/9l6ehw2uhwp5/wish/3868605696 Disney World


Target market

a. Families with kids who want to spend quality time together and create special memories in new places

b. Tourists looking for a fun and unique holiday experience

c. Young adults who enjoy Disney stories and nostalgia



Objectives

a. Increase the number of visitors every year

b. Make sure visitors have a memorable and enjoyable experience in the place.

c. Encourage people to come back again

d. Increase revenue through tickets, hotels, and shopping



Strategy

1. Keep adding with new rides and attractions to keep it exciting and entreating.

2. Create a magical atmosphere through storytelling and characters which makes kids to experience them.

3. Offer complete packages (tickets, hotels, food)

4. Use apps and technology to make visits easier and smoother to the visitors



Channels

Disney website and mobile app

Social media (Instagram, YouTube, TikTok)

Travel agencies and online bookings

Advertisements and promotions


Demographics

Gen Z Families with kids, couples, and young adults

Middle to high-income

Tourists from different countries


Psychographics

• Love fun, happiness, and spending time with family

• Enjoy Disney stories and feel nostalgic

• Like memorable and magical experiences


Message

“Creating magical moments that turn into lifelong memories!”


Team:

Sahana, Sunil, Akbar, Ashwanth.


]]> 2026-04-15 11:26:29 UTC https://padlet.com/deborahkirkland/9l6ehw2uhwp5/wish/3868605696