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      <title>Digital Marketing 2018-19 by Sue Beckingham</title>
      <link>https://padlet.com/suebecks/DigitalMarketing2018</link>
      <description>A lexicon of definitions
</description>
      <language>en-us</language>
      <pubDate>2018-09-30 17:37:19 UTC</pubDate>
      <lastBuildDate>2025-10-10 09:42:00 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <title>Add your digital marketing definition, source and your name (simply double click to open a text box</title>
         <author>suebecks</author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/287354818</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2018-09-30 17:38:25 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/287354818</guid>
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      <item>
         <title>What is digital marketing?</title>
         <author>b7009930</author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/288059662</link>
         <description><![CDATA[<div>According to SAS, a leader in the analytics field, “digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.” This quote was sourced directly from: https://www.sas.com/en_gb/insights/marketing/digital-marketing.html<br><br>Tom Sellers</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-02 12:12:18 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/288059662</guid>
      </item>
      <item>
         <title>What is the definition of Digital Marketing</title>
         <author>charlz_moore</author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/288242081</link>
         <description><![CDATA[<div>The Financial Time's example&nbsp; Digital Marketing is. <br>"The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media."<br><a href="http://lexicon.ft.com/Term?term=digital-marketing">http://lexicon.ft.com/Term?term=digital-marketing</a><br><br></div><div><br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-02 16:36:57 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/288242081</guid>
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      <item>
         <title>What is Digital Marketing?   Passion Digital describes digital marketing as so  ----                                                                                                          &quot;Digital marketing, also known as online marketing, is the promotion of brands, products and/or services online. This can be done by leveraging multiple channels including search engines, social media, online content, and paid advertising depending on business objectives.&quot;  -https://passion.digital/what-is-digital-marketing/</title>
         <author>b7010205</author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/288510285</link>
         <description><![CDATA[<div>Charlie Walker </div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-03 09:14:49 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/288510285</guid>
      </item>
      <item>
         <title>What is digital marketing?</title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/288515623</link>
         <description><![CDATA[<div>Digital marketing is the term used for advertising online. i.e through search engines, websites and other various forms of social media.<br><br>Jack Wilson </div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-03 09:31:27 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/288515623</guid>
      </item>
      <item>
         <title>Digital Marketing</title>
         <author>b7013011</author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/288516917</link>
         <description><![CDATA[<div>Digital Marketing is the use of internet, mobile devices, social media, search engines, display advertising and other channels to reach out to customers. <br><br>A member of the traditional marketing group, Digital Marketing goes beyond the use of the internet to include Short Message Service (SMS), Simple Notification Service (SNS), Electronic or Interactive Billboards and other online services such as advertisements.</div>]]></description>
         <enclosure url="https://www.investopedia.com/terms/d/digital-marketing.asp" />
         <pubDate>2018-10-03 09:36:15 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/288516917</guid>
      </item>
      <item>
         <title>Digital Marketing</title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/288760286</link>
         <description><![CDATA[<div>An umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.<br><br>(<a href="https://www.digitalimpact.co.uk/what-is-digital-marketing/">https://www.digitalimpact.co.uk/what-is-digital-marketing/</a>)<br><br>Jacob Owen</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-03 16:50:19 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/288760286</guid>
      </item>
      <item>
         <title>The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.Read more: http://www.businessdictionary.com/definition/digital-marketing.html</title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/289220438</link>
         <description><![CDATA[<div>James Waddington</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-04 15:51:08 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/289220438</guid>
      </item>
      <item>
         <title>Digital marketing, also known as online marketing, is the promotion of brands, products and/or services online. This can be done by leveraging multiple channels including search engines, social media, online content, and paid advertising depending on business objectives.</title>
         <author>b7008278</author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/289569706</link>
         <description><![CDATA[<div><br><a href="https://passion.digital/what-is-digital-marketing/">https://passion.digital/what-is-digital-marketing/</a></div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-05 12:27:16 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/289569706</guid>
      </item>
      <item>
         <title>Digital Marketing</title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/289890235</link>
         <description><![CDATA[<div>Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.<br><br></div><div>Digital marketing is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.<br>(<a href="https://www.techopedia.com/definition/27110/digital-marketing">https://www.techopedia.com/definition/27110/digital-marketing</a>)<br>Matthew Tate-Shah</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-06 11:50:19 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/289890235</guid>
      </item>
      <item>
         <title>Definition of Digital Marketing</title>
         <author>b7022824</author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/290037763</link>
         <description><![CDATA[<div>"At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps."<br><a href="https://uk.marketo.com/digital-marketing/">https://uk.marketo.com/digital-marketing/</a></div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-07 15:15:45 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/290037763</guid>
      </item>
      <item>
         <title>Digital marketing is the promotion and advertisement of a product or service, through the means of digital based platforms, such as social media websites, mobile devices and the internet. </title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/290083647</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.investopedia.com/terms/d/digital-marketing.asp" />
         <pubDate>2018-10-07 20:48:06 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/290083647</guid>
      </item>
      <item>
         <title>Digital Marketing </title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/290237016</link>
         <description><![CDATA[<div>What is Digital Marketing?<br>The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.<br><br>Read more: http://www.businessdictionary.com/definition/digital-marketing.html<br><br>Jasmin Bulcroft&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-08 11:33:08 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/290237016</guid>
      </item>
      <item>
         <title>Digital Marketing</title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/290376848</link>
         <description><![CDATA[<div>Using the internet and other digital media to support 'modern marketing. It boils down to using social media in order to achieve the marketing objectives of a company.<br>Learn more:<br><a href="https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/">https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/</a></div><div><br>Konrad Wodzinski</div><div><br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-08 16:20:01 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/290376848</guid>
      </item>
      <item>
         <title>digital marketing </title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/290639041</link>
         <description><![CDATA[<div>Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies<br><a href="https://www.techopedia.com/definition/27110/digital-marketing">https://www.techopedia.com/definition/27110/digital-marketing</a><br>Junayd Butt<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-09 10:11:04 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/290639041</guid>
      </item>
      <item>
         <title>What is Digital Marketing</title>
         <author>b7004223</author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/291204085</link>
         <description><![CDATA[<div><br>The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.</div><div><br>Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.<br><a href="http://lexicon.ft.com/Term?term=digital-marketing">http://lexicon.ft.com/Term?term=digital-marketing</a><br><br>Sara Robinson</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-10 12:49:38 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/291204085</guid>
      </item>
      <item>
         <title>Digital Marketing</title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/291497013</link>
         <description><![CDATA[<div>Digital marketing is the process of integrating platforms and customers’ experience through a digital channel. Digital marketing offers the prospect of increasing and improving the interactions and relationships with current and prospective customers through, for instance, social networking sites, instant messaging systems and mobile applications (apps).<br><a href="https://blogs.salford.ac.uk/business-school/digital-marketing-definition-relevance/">https://blogs.salford.ac.uk/business-school/digital-marketing-definition-relevance/</a><br>Amy Dolby</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-10 22:18:35 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/291497013</guid>
      </item>
      <item>
         <title>Digital marketing is marketing that takes place via Internet-connected devices. Email marketing, content marketing, social media marketing, and many other facets of digital marketing are essential for today’s entrepreneurs.    https://blog.newkajabi.com/digital-marketing</title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/291498184</link>
         <description><![CDATA[<div>Antonia Dexter</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-10 22:25:51 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/291498184</guid>
      </item>
      <item>
         <title>What is digital marketing? </title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/294461196</link>
         <description><![CDATA[<div>“Digital marketing is simply everything that organic marketing is, on a fresh new platform. It uses the Internet to encompass all of your online marketing efforts.”&nbsp;<br><a href="https://www.google.co.uk/amp/s/www.business2community.com/digital-marketing/what-is-digital-marketing-4-02108511/amp">https://www.google.co.uk/amp/s/www.business2community.com/digital-marketing/what-is-digital-marketing-4-02108511/amp</a><br><br>James Dover </div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-18 16:32:52 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/294461196</guid>
      </item>
      <item>
         <title>Digital Marketing </title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/297680711</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2018-10-27 19:32:36 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/297680711</guid>
      </item>
      <item>
         <title>Digital Marketing</title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/297680774</link>
         <description><![CDATA[<div>Digital marketing is a geeral t</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-27 19:33:34 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/297680774</guid>
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      <item>
         <title>Digital Marketing</title>
         <author></author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/297681161</link>
         <description><![CDATA[<div>Digital Marketing is a general term used to describe a wide range of online marketing activities. The primary goals of digital marketing are to increase the online presence of a company, perform market research for a company and integrate the online profiles and platforms of a company <br><br>https://www.outbrain.com/help/advertisers/digital-marketing-companies/<br><br>Kyran West</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-27 19:37:05 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/297681161</guid>
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      <item>
         <title>Digital Marketing is the rapidly emerging digital economy is challenging the relevance of existing marketing practices, and a radical redesign of the marketing curriculum consistent with the emerging student and business needs of the 21st century is required. </title>
         <author>c0012163</author>
         <link>https://padlet.com/suebecks/DigitalMarketing2018/wish/2330944785</link>
         <description><![CDATA[<div>https://journals.sagepub.com/doi/abs/10.1177/0273475310392544 <a href="https://journals.sagepub.com/doi/abs/10.1177/0273475310392544#con">Cliff Wymbs</a> <a href="https://journals.sagepub.com/toc/jmda/33/1">Volume 33, Issue 1</a></div><div><a href="https://doi.org/10.1177/0273475310392544">https://doi.org/10.1177/0273475310392544</a></div><div>Hamad Khalil</div>]]></description>
         <enclosure url="https://journals.sagepub.com/doi/abs/10.1177/0273475310392544" />
         <pubDate>2022-10-07 12:52:37 UTC</pubDate>
         <guid>https://padlet.com/suebecks/DigitalMarketing2018/wish/2330944785</guid>
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