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      <title>Social Media &amp; Business Growth by sanduni nisanka</title>
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      <description>Digital Poster Presentation - Group No. 06</description>
      <language>en-us</language>
      <pubDate>2022-06-29 09:48:19 UTC</pubDate>
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         <title>Benefits of Social Media for Business Brand Building</title>
         <author>sanduninisanka5</author>
         <link>https://padlet.com/sanduninisanka5/9jsv2ypm5rzwdeyw/wish/2233306463</link>
         <description><![CDATA[<div>- Increased brand awareness<br>- Improved brand loyalty<br>- Opportunities for conversions (sales / bookings)<br>- Decreased marketing spend<br>- Better search ranking<br>- Improved customer relationships</div>]]></description>
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         <pubDate>2022-06-29 10:11:53 UTC</pubDate>
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         <title>Benefits of Social Media for Growth</title>
         <author>sanduninisanka5</author>
         <link>https://padlet.com/sanduninisanka5/9jsv2ypm5rzwdeyw/wish/2233307502</link>
         <description><![CDATA[<div>1. Increase website traffic&nbsp;<br>2. Generate leads<br>3. Boost sales<br>4. Reduced cost&nbsp;<br>5. Partner with influences</div>]]></description>
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         <pubDate>2022-06-29 10:13:30 UTC</pubDate>
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         <title>Benefits of Social Media for Business to Content Creation &amp; Distribution</title>
         <author>sanduninisanka5</author>
         <link>https://padlet.com/sanduninisanka5/9jsv2ypm5rzwdeyw/wish/2233308052</link>
         <description><![CDATA[<div>1. Frequent content sharing gets more eyeballs<br>2. Engagement guides&nbsp; you in shaping your content strategy<br>3. Blog content automation save time for promotion<br>4. Re-posting features gets you more attention<br>5. Being viral exposes content to new audience and their friends and followers</div>]]></description>
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         <pubDate>2022-06-29 10:14:41 UTC</pubDate>
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         <title>Benefits of Social Media for Business Communication</title>
         <author>sanduninisanka5</author>
         <link>https://padlet.com/sanduninisanka5/9jsv2ypm5rzwdeyw/wish/2233308430</link>
         <description><![CDATA[<div>•Easy Reputation Manage</div><div>•Attract Existing Customers</div><div>•Audience and customer involvement</div><div>•Show the Social Responsibility</div><div>•Crisis communication</div>]]></description>
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         <pubDate>2022-06-29 10:15:24 UTC</pubDate>
         <guid>https://padlet.com/sanduninisanka5/9jsv2ypm5rzwdeyw/wish/2233308430</guid>
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         <title>Benefits of Social Media for Gaining Insights</title>
         <author>sanduninisanka5</author>
         <link>https://padlet.com/sanduninisanka5/9jsv2ypm5rzwdeyw/wish/2233308651</link>
         <description><![CDATA[<div>•To better understand the customers</div><div>•Stay on top of industry news</div><div>•To evaluate your brand's standing</div><div>•Keep an eye on the competition</div>]]></description>
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         <pubDate>2022-06-29 10:15:54 UTC</pubDate>
         <guid>https://padlet.com/sanduninisanka5/9jsv2ypm5rzwdeyw/wish/2233308651</guid>
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         <title>Benefits of Social Media for Business Advertising</title>
         <author>sanduninisanka5</author>
         <link>https://padlet.com/sanduninisanka5/9jsv2ypm5rzwdeyw/wish/2233308998</link>
         <description><![CDATA[<div>•Improves Brand Awareness</div><div>•Helps You Reach a Targeted Audience</div><div>•Drives Quality Traffic</div><div>•Increases Foot Traffic</div><div>•Improves Content Visibility</div><div>•Reduces Marketing Costs</div><div>•Better Brand Recall</div><div>•Improves Brand Credibility</div><div>•Helps Build a Strong Social Presence</div>]]></description>
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         <pubDate>2022-06-29 10:16:44 UTC</pubDate>
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         <title>What is Social Media?</title>
         <author>sanduninisanka5</author>
         <link>https://padlet.com/sanduninisanka5/9jsv2ypm5rzwdeyw/wish/2233309242</link>
         <description><![CDATA[<div>The term <strong>Social Media</strong> refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities.</div>]]></description>
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         <pubDate>2022-06-29 10:17:16 UTC</pubDate>
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         <title>Companies use Social Media data to inform business decisions</title>
         <author>sanduninisanka5</author>
         <link>https://padlet.com/sanduninisanka5/9jsv2ypm5rzwdeyw/wish/2233309785</link>
         <description><![CDATA[<div>•72% 0f companies use social media to inform business decisions</div><div>•Consumers able to know business decisions&nbsp;</div><div>•Through study of opponents</div>]]></description>
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         <pubDate>2022-06-29 10:18:15 UTC</pubDate>
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         <title>Benefits of social media for competitor analysis </title>
         <author>sadunchan17</author>
         <link>https://padlet.com/sanduninisanka5/9jsv2ypm5rzwdeyw/wish/2234166475</link>
         <description><![CDATA[<div>1. To better understand what your competitors are doing<br>2. To evaluate which platform works for your competitors<br>3. To know the type of content that works and the best way to communicate with netizens<br>4. To identify the gaps in your own strategy<br>5. To build your own Brand Identity and Tonality</div>]]></description>
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         <pubDate>2022-06-30 09:27:16 UTC</pubDate>
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         <pubDate>2022-07-01 04:05:31 UTC</pubDate>
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         <pubDate>2022-07-01 07:19:47 UTC</pubDate>
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