The UN Environment Programme’s image of a faucet spewing plastic instead of water conveys the urgent need to “turn off the tap” of pollution, using pathos by showing a disturbing image that shocks viewers and provokes fear and urgency about pollution to spark emotional concern, and ethos by drawing credibility from a global organization. Overall effective call to action against plastic waste.

The advertisement “Sugar Bites” warns parents about the dangers of sugary drinks by portraying a juice bottle as a threatening creature, pairing it with a child’s uneasy stare, and reinforcing the message with bold, urgent text. While it presents some factual claims about health risks, the ad relies most heavily on emotional appeals to fear and concern for children’s safety, making pathos the driving force behind its effectiveness.

Hassan Al-Jamali

Mohammed Al-Derham

Khaled AbuJrass

Abdulraheem Assad

This poster by the WWF shows a bear sitting awkwardly in a damaged living room, It shows a powerful contrast between nature and human living spaces to make viewers imagine what would happen if forests disappeared. It predominantly uses pathos by making viewers feel sympathy and guilt about the loss of the bear’s natural home. How it would look like if bears would be destroying our living spaces like we’re destroying theirs. Through this shocking image, the poster grabs attention and makes people reflect on their role in protecting wildlife, which makes this poster a really effective campaign.

the poster effectively communicates the need to report any form of abuse by highlighting a distressed child with the words “WHAT IF I’M WRONG” written in bright and bold colours to show the urgency of the matter, and to give the audience the courage to speak up to authorities.