MKT101 Review - Chapter 14 by Hien Vo https://padlet.com/hienvn/9hs7xmb5m54u9w3s en-us 2023-10-12 07:41:29 UTC 2024-03-04 09:59:05 UTC hello@padlet.com https://padlet.net/icons/png/26bd.png 1. any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759314935 2023-10-23 15:24:07 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759314935 2. setting the promotion budget at the level management think the company can afford hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759316299 2023-10-23 15:24:52 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759316299 3. the stages consumers normally pass through on their way to a purchase including awareness, knowledge, liking, preference, conviction, and the actual purchase hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759316567 2023-10-23 15:25:02 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759316567 4. cultivating opinion leaders and getting them to spread information about a product or service to others in their communities hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759316772 2023-10-23 15:25:09 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759316772 5. setting the promotion budget to match competitors' outlays hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759317022 2023-10-23 15:25:17 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759317022 6. direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759317247 2023-10-23 15:25:25 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759317247 7. carefully integrating and coordinating the company's many communications channels to deliver a clear, consistent, and compelling message about the organization and its products hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759317641 2023-10-23 15:25:36 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759317641 8. media that carry messages without personal contact or feedback, including major media, atmospheres, and events hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759319562 2023-10-23 15:26:48 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759319562 9. developing the promotion budget by defining specific promotion objectives, determining the tasks needed to achieve these objectives, and estimating the costs of performing these tasks. The sum of these cost is the promotion budget hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759319957 2023-10-23 15:26:58 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759319957 10. setting the promotion budget at a certain percentage of current or forecasted sales or as a percentage of the unit sales price hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759320328 2023-10-23 15:27:07 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759320328 11. channels through which two or more people communicate directly with each other, including face to face, on the phone, via mail, or even through chat hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759320798 2023-10-23 15:27:16 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759320798 12. personal presentation by the firm's sales force doe the purpose of making sales and building customer relationships hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759321043 2023-10-23 15:27:26 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759321043 13. the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759321481 2023-10-23 15:27:35 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759321481 14. building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events. hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759321729 2023-10-23 15:27:44 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759321729 15. a promo strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that pulls the product through the channel hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759322082 2023-10-23 15:27:55 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759322082 16. a promo strategy that calls for using the sales force and trade promotion to push the product through channels. The producer promotes the product to channel members who in turn promote it to final consumers hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759322338 2023-10-23 15:28:04 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759322338 17. short term incentives to encourage the purchase or sale of a product or service hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759322742 2023-10-23 15:28:17 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759322742 18. personal communications about a product between target buyers and neighbors, friends, family members, and associates hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759323259 2023-10-23 15:28:38 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759323259 advertising hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759348685 2023-10-23 15:42:54 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759348685 affordable method hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759349302 2023-10-23 15:43:12 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759349302 buyer-readiness stages hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759349720 2023-10-23 15:43:27 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759349720 buzz marketing hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759350351 2023-10-23 15:43:44 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759350351 competitive-parity method hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759350521 2023-10-23 15:43:51 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759350521 direct marketing hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759350694 2023-10-23 15:43:56 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759350694 integrated marketing communications hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759350971 2023-10-23 15:44:05 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759350971 nonpersonal communication hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759351111 2023-10-23 15:44:10 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759351111 objective and task method hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759351278 2023-10-23 15:44:16 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759351278 percentage of sales method hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759351501 2023-10-23 15:44:22 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759351501 personal communication channels hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759351947 2023-10-23 15:44:35 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759351947 personal selling hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759352126 2023-10-23 15:44:40 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759352126 promotion mix hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759352282 2023-10-23 15:44:46 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759352282 public relations hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759352481 2023-10-23 15:44:52 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759352481 pull strategy hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759352658 2023-10-23 15:44:59 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759352658 push strategy hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759352852 2023-10-23 15:45:04 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759352852 sales promotion hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759352993 2023-10-23 15:45:10 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759352993 word of mouth influence hienvn https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759353157 2023-10-23 15:45:16 UTC https://padlet.com/hienvn/9hs7xmb5m54u9w3s/wish/2759353157