b) 1 page listing how you have ensured any claims in those comms are not misleading, and also ensuring that your comms are accessible, e.g. the correct colours have been used etc.

https://colourcontrast.cc/

Don’t know the hex colours? https://imagecolorpicker.com/

Take a screen shot of the report and add here.

Audio

Colours

Readability

https://www.accessibilitychecker.org/

Did it pass?

If not, what did it fail on?

Take a screen shot of the report and add here.

What is sustainability in marketing?

Describe also what your company is doing under both catergories.

Be able to ensure your comms are inclusive by using different tools to make sure they are complying with relevant guidelines

Continued to make some social media graphics

Continued to make some email campaign templates

Completed Month 6

-Portfolio work

-Launching tiktok shop

sustainability in marketing - making sure the marketing process/practices is sustainable

Unsure how it is used in my company its not something that has ever been discussed

Sustainability in marketing: the level of sustainability in how marketing content is made (eg. the environmental ethical impact behind using certain channels/content)

(I guessed so sorry if this is completely wrong)

Sustainability in marketing is being transparent and clear about your practices

Important to us as about 95% of our products are timbers we have to focus on sourcing that ethically and complying with regulations. FSC registered.

Sustainability in marketing - Ensuring that marketing activities and products meet modern sustainability standards eg low carbon emissions, no/little plastic etc

tesla eco-friendly cars

starbucks promoting recyclable cups

sustainability in marketing

IKEA catalogs go digital in 2022

Toyota redesigned its marketing strategy to limit printed ads and brochures

Nike’s “reuse- a- shoe” campaign, which recycles old shoes into sports surfaces.

-Patagonia's "Don't Buy This Jacket" Campaign

-Adidas x Parley for the Oceans "Run for the Oceans"

Sustainability in Marketing:

-Allbirds: Carbon Footprint Labeling

-Eileen Fisher: The "Renew" Circular Fashion Platform

IKEA – “People & Planet Positive”

Ben & Jerry’s – Climate Justice Campaigns

Sustainability in Marketing

-Coca Cola - tweaking their logo to crashed shapes to highlight importance of recycling.

-Electrolux (home appliance company) with 'Vac from the Sea' - used ocean plastic as recycled material to make vacuum cleaners.

• Lush 'Rewild your routine' campaign

• Nike 'Move to Zero' campaign

Sustainability in Marketing:

• Lush plastic-free packaging

• Open Banking Expo - Eco-Friendly PR package

Still lots of usage of plastic

Paper usage, printing unnecessarily

not sure of much others

2- plastic pollution

3- deforestation

4- air pollution

5- fast fashion

Water/ocean Pollution

Modern Slavery (eg for lithium mines)

Deforestation

Recycling/waste

BP - Their marketing focused on renewables, but their actual business model remained fossil-fuel dependent and 96% of their spend at the time was investing in oil and gas.

2. H&M – “Conscious Collection” (Ongoing)

• Claim: Marketed as a sustainable clothing line.

• Reality: Investigations found misleading sustainability claims and overproduction practices still harming the environment.

why? - within the campaign, they used broad language that sparked suspicion

Example: Volkswagen's "Dieselgate" scandal.

Volkswagen marketed its "Clean Diesel" cars as eco-friendly while secretly installing software to cheat on emissions tests, allowing the vehicles to pollute far more than legally permitted on the road. This was a direct lie to appear green.

Volkswagen’s “Clean Diesel” Scandal:

Marketed its diesel cars as low-emission but actually installed software to cheat emissions tests - cars were actually pumping out up to 40x the legal nitrogen oxide limit.

H&M, Zara and Uniqlo: accused of making misleading sustainability claims about their clothing collections.

3. Share the plan, and steps you want to take in that time. That way over the next 5 years your audience/investors can measure your actions against that initial pledge

4. Show proof and have a page or video offering viewers an insight into the sustainable operations of the factories. Show certificates or badges

- Define what sustainable means in measurable terms (e.g., carbon-neutral, renewable materials).

- Independent certifications (e.g., FSC, Fairtrade).

Our packaging is made from recycled materials

- Specify what percentage is recycled

- Name the material type(s)

We are committed to becoming plastic-free by 2030

- Explain what materials will replace plastic

- Show progress updates/reporting to keep claim accountable.

Our factories are powered by renewable energy

- State what percentage of energy comes from renewables

- Clarify whether it’s on-site generation (eg. solar panels) or renewable energy credits (RECs / PPAs) accountable.

Digital creation by using technology, complex softwares

24 hour digital billboards in popular city locations

any printed asset such as brochures, banners, leaflets

AI

• content creation

• Email attachments

• Video ads

• Websites

Offline

• events

• Leaflets

• Business cards

• Flyers

Audio - subtitles, clear audio - I think so

colours - contrast colours especially in graphics - yes

readibility - readable fonts, size of fonts - yes

A: Add captions/subtitles for spoken content, provide a transcript or audio description (also helps SEO)

B: Captions/subtitles are available for all video content

Audio

A: Share a full transcript alongside the audio, ensure clear speech + balanced sound

B: Audio quality can sometimes be better, but mostly good

Colours

A: Maintain high contrast between text and background, avoid using colour alone to convey meaning

B: High contrast colour scheme

Readability

A: Use plain, concise language, add headings, bullets, and alt text

B: Not always - due to the technical/niche nature of the industry, use of jargon isn't always avoidable (we do try and keep any Open Banking concepts easy to understand as possible in our content)

• subtitles/ captions for all spoken content

• Use sign language interpretations if audience requires

• Avoid flashing effects

Audio

• ensure audio quality is clear

• Use simple language and terms

Colour

• ensure colour contrast with text

• Compatible with colour blindness

• Stick to one palette

Readability

• use plain simple fonts

• Break text up with headings, titles etc

• Simple language

Audio - subtitles and clear audio production - turn on captions when posting audio to social media platforms, use high quality microphone

Colours - avoid high contrast - keep with the same colour palette across platforms and content types

Readability - using plan language where possible, clean layout and typography, keep text in digestible chunks - same font across platforms and content types, use shopifys editor to ensure format is optimised