https://padlet.com/hobbs/9f1fq570psixmin6 Exploring the Duke University Ad Repository en-us 2020-09-18 20:10:17 UTC 2025-11-08 03:57:42 UTC hello@padlet.com hobbs https://padlet.com/hobbs/9f1fq570psixmin6/wish/761955677 This magazine ad links the MALLORY company with the war  effort and urges people to buy war bonds. The ad builds a  symbolic connection between the war effort and the company.  The IPA technique is called flag-waving - or - transfer. (There's also a hint of bandwagon-- everyone's doing it!) ]]> 2020-09-20 12:57:39 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/761955677 https://padlet.com/hobbs/9f1fq570psixmin6/wish/765414649 In this ad, a testimonial technique is used to assert that movie icon and star of the upcoming movie, "Act of Love" Kirk Douglas uses anti-dandruff shampoo Jeris. The ad also relies on the bandwagon technique with the claim that the shampoo is also used by "9 out of 10 barbers." ]]> 2020-09-21 17:56:31 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/765414649 https://padlet.com/hobbs/9f1fq570psixmin6/wish/777610015 This ad calls out America’s and their repeated use of bandwagoning. They use both name calling and bandwagon for consumers to buy a T.V and ditch their radio. They use slang to note that everyone is hoping on the bandwagon and purchasing T.V equipment and radio is hardly used anymore. ]]> 2020-09-24 21:10:02 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/777610015 https://padlet.com/hobbs/9f1fq570psixmin6/wish/778236744 This is a toothpaste add that claims to be so good that even Allied British officers are noticing the affects on its users. This is an example of glittering generalities. Since England was one of the allied nations at the time, america's saw them in a good light, they wanted to impress them. If having white and healthy teeth did that, then why wouldn't soldiers buy it?]]> 2020-09-25 03:17:00 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/778236744 https://padlet.com/hobbs/9f1fq570psixmin6/wish/779606645 This 1952 Westmore Hollywood Cosmetics ad is an obvious example of the seventh propaganda technique identified by the Institute for Propaganda Analysis, testimonial. This ad boast that Tru Glo, their new make up, will make consumers skin on the street as glamorous as the skin of the movie star photographed. The language in the title of the ad "Marilyn Monroe Discovers the Worlds Most Glamorous Make-up" suggest Marilyn Monroe, one of the biggest stars of the time, credits her skin glow to this product as well. ]]> 2020-09-25 15:21:10 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/779606645 douglas_whitham https://padlet.com/hobbs/9f1fq570psixmin6/wish/781608144 This is a federal government propaganda ad that encourages United States citizens to buy war bonds in order to fuel the fight during World War Two.  The ad plays on the emotions of an individual by stating “as if your life depended on it because it does”. This advertisement suggests to an individual that if you do not buy war bonds your life is in jeopardy and you will be safe if you inevitably do buy the bonds. ]]> 2020-09-26 18:34:49 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/781608144 https://padlet.com/hobbs/9f1fq570psixmin6/wish/781715690 2020-09-26 21:16:48 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/781715690 agomes99 https://padlet.com/hobbs/9f1fq570psixmin6/wish/781717065 This ad shows how with a miracle product called Boncilla, women are able to look younger because of natural products. Not only does it describe what Boncilla is, it explains how to use it. It is shown to be simple to use, which means it takes up little time. ]]> 2020-09-26 21:18:22 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/781717065 https://padlet.com/hobbs/9f1fq570psixmin6/wish/782378752 In the ad a flag waving technique is used. The toothpaste industry is trying to make that symbolic connection between those of authority the government and those of prestige the soldiers to try to promote a product which is this brand of toothpaste.]]> 2020-09-27 13:50:04 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782378752 ajdemedeiros https://padlet.com/hobbs/9f1fq570psixmin6/wish/782416676 This ad from World War 2 is promoting United States Victory Bonds which they asked Americans on the homefront to buy in order to fund the war effort. 
This ad is a great example of flag waving as it shows a connection between the larger U.S government, the war effort and regular everyday people and their livelihoods. The government is asking these citizens to help the country pay for war and in turn they get security that their assets and investments will not be taken away.]]> 2020-09-27 14:36:42 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782416676 https://padlet.com/hobbs/9f1fq570psixmin6/wish/782486512 This is an ad for Palmolive soap. This ad is targeted towards women using the "Plain Folks" method. Literally in the ad itself, they are selling their product by saying "if this plain woman can be beautiful, so can you." The ad says how beauty can be attainable for everyone, even an "average" person. There is also a quick testimonial method use at the bottom, saying the soap is "Cleopatra's way to complexion beauty." ]]> 2020-09-27 15:56:07 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782486512 https://padlet.com/hobbs/9f1fq570psixmin6/wish/782610138 This is an ad about hitler, and how the people of Germany should buy these investments and make hitler scream "uncle sam" they start off by stating that neckties are the traditional father's day gifts and they want you to get one this year but in a different way! I would say this leans toward Glittering generalities, which is an attempt to sway emotions through the use of ideals and virtues. In the end they are trying to screw hitler over. 

]]> 2020-09-27 18:12:40 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782610138 bdeenihan https://padlet.com/hobbs/9f1fq570psixmin6/wish/782610307 2020-09-27 18:12:50 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782610307 gavin_richard https://padlet.com/hobbs/9f1fq570psixmin6/wish/782624843 In this ad they are trying to push color televisions on families for Christmas while also using NBC as reason for buying the tv. In this ad they are using the technique of plain folks by depicting a normal family in front of the television. Also they are using bandwagoning because they are saying that normal families all have televisions and because of this you should also have one. ]]> 2020-09-27 18:30:28 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782624843 https://padlet.com/hobbs/9f1fq570psixmin6/wish/782629531 This is an advertisement that portrays  a soldier retuning home to his wife after war. This ad uses the bandwagon technique because it is showing that the men need to work hard in war to return home to their partners. It is putting emphasis on the idea of love and the need for belonging. The man in the ad has a need to belong to his woman.

]]> 2020-09-27 18:35:44 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782629531 csalvatelli https://padlet.com/hobbs/9f1fq570psixmin6/wish/782632512 2020-09-27 18:39:03 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782632512 https://padlet.com/hobbs/9f1fq570psixmin6/wish/782719005 This advertisement is meant to promote the buying of Colgate's Shaving Powder and does so by including testimonials from happy customers. They had three people review each of Colgate's three best-selling products, the shave stick, powder, and cream. These positive reviews are meant to establish credibility in the product and influence viewers to buy.]]> 2020-09-27 20:17:14 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782719005 https://padlet.com/hobbs/9f1fq570psixmin6/wish/782767648 This ad is used for selling tooth paste to consumers. The propaganda technique it uses is plain folk, as it depicts a woman who would send the same tooth paste to her husband in the Civil War, and how she still sends it to her grandson who is fighting in the current war. This is used to find commonality between families, and connect generations to a product to appeal to the consumer more. Using the backdrop of war, it utilizes bandwagoning too, because it utilizes generations of military men, possibly hoping to influence people on joining the war too. ]]> 2020-09-27 21:16:20 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782767648 https://padlet.com/hobbs/9f1fq570psixmin6/wish/782767909 2020-09-27 21:16:46 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782767909 david_am https://padlet.com/hobbs/9f1fq570psixmin6/wish/782804140 This is an ad called The Era of Whiter Teeth which uses the bandwagon technique as it says the everybody either has or wants whiter and healthier teeth.]]> 2020-09-27 22:09:15 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782804140 https://padlet.com/hobbs/9f1fq570psixmin6/wish/782811244 Catherine Morris 

This advertisement very obviously uses the testimonial technique of advertising. Testimonials support an advertisers goal by calling on someone people trust, like a celebrity, authority, or community leader. This ad calls on medicine's approval of one of their ingredients, allowing it to act as a free endorsement. 

]]> 2020-09-27 22:19:23 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782811244 https://padlet.com/hobbs/9f1fq570psixmin6/wish/782825297 This ad is called "I Need Your Money To Help Win This War". This ad uses testimonial by using the image of Uncle Sam. Even though Uncle Sam wasnt a real person he was seen as a well-respected authoritative voice during the war.]]> 2020-09-27 22:39:15 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782825297 siarra_chabot https://padlet.com/hobbs/9f1fq570psixmin6/wish/782828836 This advertisement is called "Proud of his Wife", which gave away the type of propaganda used right away. I think this ad is using the bandwagon technique to get women to buy Palmolive soap because the husband would be "proud" if she used it. It also talks about the women who use Palmolive soap, and describes them as "young looking" and even "clever enough to stay young with her husband." It makes women think that they need this product. 

 ]]> 2020-09-27 22:44:53 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782828836 julianacaserta https://padlet.com/hobbs/9f1fq570psixmin6/wish/782854749 2020-09-27 23:17:30 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782854749 https://padlet.com/hobbs/9f1fq570psixmin6/wish/782986139 This advertisement is called "Help Your Country Protect You" tries to almost guilt people into believing in the war and attempts to motivates them to help. I think this captures the rhetoric of glittering generalities which attempts to sway emotions with tapping into peoples values and virtues because of the way it talks about motivating people protect their country that protects them.]]> 2020-09-28 01:02:24 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/782986139 https://padlet.com/hobbs/9f1fq570psixmin6/wish/785948144 This advertisement is called "Tick! Tock! Get Ready, Get Set, Go!". This advertisement incorporates the plain folks propaganda device to appeal to house wives (the target audience) in order to promote Ivory Soap. It directly appeals to house wives by featuring one in the ad and promotes the soaps gentleness through a compliment and observation made by the husband within the ad when he "tenderly" says to his wife "darling your hands are smoother!"

]]> 2020-09-28 20:58:44 UTC https://padlet.com/hobbs/9f1fq570psixmin6/wish/785948144