Consumer Decision Journey (Mar 18) by Steven Ng https://padlet.com/steven_ng_tp/9ezbaiux0ypf Share your views on the implications of the Consumer Decision Journey en-us 2018-03-25 18:43:40 UTC 2018-10-07 19:16:21 UTC hello@padlet.com Steven Ng steven_ng_tp https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245863721 Consumer Decision Journey]]> 2018-03-25 18:45:39 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245863721 https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937072 Consumers in this day and age have more access to information and digital media than ever before. Traditional methods of push-style marketing may not be the best way to move forward as consumers have the ability to make more informed choices. We need to engage them in their thought and research process stage, and also the post-buying process. The cycle continues, as with social media, the efficacy of the post-purchase evaluation/opinions can be spread and further influence other potential buyers or even solidify their loyalty to the brand. There are a few examples whereby, potential customers are turned off by the actions of the brand towards current consumers of the brand]]> 2018-03-26 04:05:54 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937072 https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937209 Consumers goes to more than one source to check if product is reliable and usually people go to their family or friends first.

]]> 2018-03-26 04:07:10 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937209 Selling and influencing consumers without them realizing it. Thinking out of the box is important for the next era. https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937306 2018-03-26 04:08:20 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937306 https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937454 With the increase in sources used by consumers to choose products for purchase, its important for companies to increase their brand awareness so as to increase the likelihood of their products standing out among the others, as well influencing each stage whenever possible of the consumer decision making process. Not forgetting is how loyalty works for different brands and products.]]> 2018-03-26 04:09:30 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937454 https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937456 Marketing is ever evolutional and it is important for business to keep up to draw the attention of the consumers. People actually take a lot of time to decide.]]> 2018-03-26 04:09:31 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937456 It is important to consider that consumers are researching products before purchasing using search engines. So getting your product to stand out in the search engine results is worth doing or you will lose out to those who do it better. https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937681 2018-03-26 04:12:14 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937681 Loyalty programs and customer experience. Consumers take more time to research before deciding. It may be helpful to be with the customer along the way. It is also critical to be there at the beginning and at the end (endless loop) https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937705 2018-03-26 04:12:27 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937705 https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937812 It is quite enlightening to understand that you cannot just launch a marketing campaign without considering the timeline of your competitors: whose marketing campaign will end up as a mere trigger for a purchase decision, and whose will result in the consumers' patronage of its products and services. If the companies are throwing up a "special offers" campaign, how loyal are the consumers towards individual companies and brands? Even if you may be having the best price, will the sequence of your campaign vs your competitors result in consumer purchase? If your competition is advertising on Facebook (which may merely trigger the consumers' puchase intent), could direct emails to your consumers result in their purchase of your products/services?]]> 2018-03-26 04:13:41 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245937812 https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938168 Interesting findings. As a marketer, you may want to adapt and re-think your customer / loyalty journey depending on the type of product. Consumers tend to require the longest purchase cycles, using up to 2x to 3x more range of sources for big ticket items.]]> 2018-03-26 04:16:53 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938168 Brands , word-of-mouth & in-store experience play important part in consumer decision making process. Marketers must consider these areas before making any marketing plans. https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938203 2018-03-26 04:17:16 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938203 It's a given! Increasingly, people are doing their own independent research on the product or services way before they even step foot into the shop or speaking to any salesperson. Hence, it's critical to reach out to your market way ahead of any product/service launch to influence their purchase decision. https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938216 2018-03-26 04:17:24 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938216 Marketing to consumers needs a more integrated approach instead. Given the greater emphasis of research before purchasing decisions, more thought needs to go into making this information accessible and influential. However, this does not displace traditional marketing activities like in-store experience or packaging; internet marketing needs to drive more traffic to them. wangte27 https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938283 2018-03-26 04:18:09 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938283 ZMOT: consumers now tend to go to the internet and search for more information on the product, collecting users review and informations before purchasing it from the physical store https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938284 2018-03-26 04:18:09 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938284 customer researching https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938422 based on ZMOT research, word of mouth and search engines play a big part in customer research on products. Also, other factors include comparing prices with other shops, shop location, customer service. For products that require physical testing or demonstration, they are more likely to appeal to customers.

]]> 2018-03-26 04:19:23 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938422 Empowered users to become a marketing tools for companies to "pull" information has influenced the marketing driven strategy. https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938454 2018-03-26 04:19:41 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938454 research and word of mouth play an important part in consumer decision making https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938623 2018-03-26 04:21:05 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938623 https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938840 Based on the vast info given on the results
 search we have no choices but to follow what the others are doing so as to be on the same platform to compare and be informed]]> 2018-03-26 04:22:21 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938840 Think that ZMOT has an important phase for a new brand to penetrate the market. But after the brand gets build up it is the FMOT and SMOT that matters and after sales of product that maintain the brand. https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938932 2018-03-26 04:22:56 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245938932 Businesses has gotten more competitive and convert to purchases are harder to measure, its unimaginable how future businesses can go. Downside of ZMOT, good products and services without help of technology may loose sight for consumers. juicyid https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245939493 2018-03-26 04:27:55 UTC https://padlet.com/steven_ng_tp/9ezbaiux0ypf/wish/245939493