This implies as to not only for the well devised traditional 04 P,s where along with the other three mixes as well, it allows the organization to come with a clean set of mixes where through which they can target their customers well.

Appropriate devising of marketing mixes allows the entity to learn and penetrate the market in a way that it indicates the entity as to the needs that are still unfulfilled and allows to come up with new products in order to penetrate such gap.

As similar to what explained above, it allows the organization to diversify its product portfolio in a manner that would reach the meet the customers well.

Better usage of these mixes allows the entity to understand the customers, attract them, reach them and to compete from a very advantageous position.

In marketing process, the situation is examined to identify opportunities, the strategy is formulated for a value proposition

Process includes the direct activities and the indirect activities which are performed to add value to the final consumer. 

The basic policy of the product as to in, whether it is designed for long usage or short usage and the purpose of the product, like wise the policies of the product will determine the entity's marketing mix.

This refers to the branding policy of an entity's product or service, which means how do the entity brands its product? as an example are they branding it as a normal product or a differentiated unique product or in extreme cases as a premium product

Similar to the other policies described, the policy of the entity as to how do they price the product, are they going with skimming or penetration or similar prices to that of the competitors, premium pricing and etc.

This refers to the consumer buying behavior as a whole, as to how their buying behavior is and how is it reflected. which includes whether the consumers are willing to spend more on the entity's products or have they limited their spending, if so what is the demand elasticity, as in the factors which is related with consumer buying behavior is considered.

This implies the behavior of the competitors as in how do the competitors reflect, react and charge on, similarly if we do something what will they be doing and in what manner is included under competitor's behavior

✒ GOVERNMENT BEHAVIOR
The government behavior represents the policy actions undertaken by the government which will affect the marketing mixes of the particular entity, as an example government imposing maximum prices or limited campaigns or import restrictions, depend on those factors the marketing mixes will vary.