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      <title>ConvaTech Customer Activity Lifecycle Group 4 by Trechelle Lyn Ras</title>
      <link>https://padlet.com/trechras/convatecgroup4</link>
      <description>Add touchpoints, actions and moments where your brand could interact with the customer</description>
      <language>en-us</language>
      <pubDate>2021-10-20 01:43:04 UTC</pubDate>
      <lastBuildDate>2021-10-20 04:39:14 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <title>Content</title>
         <author>trechras</author>
         <link>https://padlet.com/trechras/convatecgroup4/wish/1828983909</link>
         <description><![CDATA[<div>Pre-surgery information<br>Post-surgery information<br>Samples<br>Ongoing support<br>Lifestyle advise</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-10-20 01:43:04 UTC</pubDate>
         <guid>https://padlet.com/trechras/convatecgroup4/wish/1828983909</guid>
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         <title>Buying</title>
         <author>trechras</author>
         <link>https://padlet.com/trechras/convatecgroup4/wish/1828983910</link>
         <description><![CDATA[<div>Evaluation criteria<br>Availability of educational and support materials<br>Creating awareness (teaching, home / hospital visits)<br>Engagement (access)<br>Sampling<br>Buying options / channels (pharmacies, hospitals, online store)<br>Feedback and reviews (earned)<br>Promotions and offers</div>]]></description>
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         <pubDate>2021-10-20 01:43:04 UTC</pubDate>
         <guid>https://padlet.com/trechras/convatecgroup4/wish/1828983910</guid>
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      <item>
         <title>2 - To offer confidence to users / customers that they have chosen the best product &amp; brand  </title>
         <author>trechras</author>
         <link>https://padlet.com/trechras/convatecgroup4/wish/1829331206</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2021-10-20 04:25:01 UTC</pubDate>
         <guid>https://padlet.com/trechras/convatecgroup4/wish/1829331206</guid>
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         <title>Channels</title>
         <author></author>
         <link>https://padlet.com/trechras/convatecgroup4/wish/1829336501</link>
         <description><![CDATA[<div>Website<br>Social media<br>Brochures<br>Seminars<br>Live Chat<br>SEO</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-10-20 04:28:36 UTC</pubDate>
         <guid>https://padlet.com/trechras/convatecgroup4/wish/1829336501</guid>
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         <title>Triggers</title>
         <author></author>
         <link>https://padlet.com/trechras/convatecgroup4/wish/1829338721</link>
         <description><![CDATA[<div>Upon diagnosis&nbsp;<br>Post-surgery, post-discharge&nbsp;<br>Existing ostomate with challenges e.g. peristomal complications</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-10-20 04:30:00 UTC</pubDate>
         <guid>https://padlet.com/trechras/convatecgroup4/wish/1829338721</guid>
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      <item>
         <title>Using</title>
         <author></author>
         <link>https://padlet.com/trechras/convatecgroup4/wish/1829350390</link>
         <description><![CDATA[<div>Ease of use<br>Ease of purchase<br>Application guides<br>Ease of access to support &amp; information (customer service, nurses, reading materials, etc)<br>Enable sharing of experience (reviews, feedback)<br>Additional resources (tips, holistic user support)</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-10-20 04:37:37 UTC</pubDate>
         <guid>https://padlet.com/trechras/convatecgroup4/wish/1829350390</guid>
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      <item>
         <title>Using Again</title>
         <author></author>
         <link>https://padlet.com/trechras/convatecgroup4/wish/1829352692</link>
         <description><![CDATA[<div>Engage them for the long term (loyalty programmes, member benefits, introduce adjacent products)<br>Ongoing support from pre to post for users (Patient care continuum)</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-10-20 04:39:09 UTC</pubDate>
         <guid>https://padlet.com/trechras/convatecgroup4/wish/1829352692</guid>
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