Stands for: 
Customer Relationship Management 

Designed to help business’ with customer interaction, access business information, contracts, customer support and employees.

You can create records and track the history of all your interactions with your customers.

Works successfully for online e-commerce businesses. 

Helps to keep customer contact relevant, personal and up-to-date.

Draws customers back to the business as their details are already stored, making online purchases easier.

Can allow consumers to create wishlist's and the business will also inform the customers on upcoming sales and discount codes.

Mobile commerce can create a global marketplace. 

Brands can take advantage of how consumers use their phones. Shoppers are much more likely to compare items of clothing, brands and prices online than they are in-store.

M- commerce creates a close relationship between consumers, brands and retailers.  Companies gain high profits whilst consumers gain a great shopping experience.

Limitations of M-commerce are:

Consumers are looking at clothing through small screens with poor resolution and are less likely to buy items if they are not clear. 

Ability to keep website up to date.

Business examples:
ASOS
Missguided
Boohoo
Prettylittething