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      <pubDate>2021-09-02 11:28:29 UTC</pubDate>
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      <item>
         <title>Research Article</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1719125292</link>
         <description><![CDATA[<div>Very informative &amp; interesting article giving a general overview of why Hip Hop began. It highlighted events right from the origins through to Artists of the era. Including technology developments and fashion trends.&nbsp;<br>This was a really helpful to give a general overview of the time period and for starting research. </div>]]></description>
         <enclosure url="https://iconcollective.edu/hip-hop-history/" />
         <pubDate>2021-09-06 10:51:49 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1719125292</guid>
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      <item>
         <title>Research Article</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1737353504</link>
         <description><![CDATA[<div>This article was a lot more detailed in adidas' approach to sustainability and also gave an insight into the brands strategy for the next 4 years, 'Own the Game'. In this article, I found information on how the adidas consumer has changed and what the brand are doing to elevate their customer experience in the coming years. A repetitive theme in the article is the way that the business is focused is driven by the consumers needs, even their approach to Sustainability. The points I have made in my essay, regarding the Adidas Membership programme, is a way in which Adidas are driving their DTC (Direct to Consumer) business. This article explains that e-com is their most important store and is expected to increase even more in the coming years. It also explains how the brand will leverage their partnerships with influencers to amplify their credibility in the lifestyle side of the business which the Superstar falls into. </div>]]></description>
         <enclosure url="https://www.adidas-group.com/en/about/strategy-overview/" />
         <pubDate>2021-09-13 20:45:07 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1737353504</guid>
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         <title>Unit 1: Garment Futures - Authentication Form</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1737359894</link>
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         <pubDate>2021-09-13 20:49:03 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1737359894</guid>
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         <title>Unit 1: Garment Futures Assignment &#39;Hip Hop &amp; The Evolution of the Adidas Superstar&#39; Essay and Timeline.</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1739069313</link>
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         <pubDate>2021-09-14 11:03:38 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1739069313</guid>
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      <item>
         <title>Unit 1: Garment Futures - Reflective Blog </title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1739071987</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-09-14 11:05:28 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1739071987</guid>
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      <item>
         <title>Research Article</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1746137560</link>
         <description><![CDATA[<div>Another interesting article about the Adidas brand and its approach to technology and sustainability. I found this really insightful to gain knowledge on the different schemes adidas have in place, which is vast. This was the first article I read about adidas and gave me a general overview of what they have achieved and what their future plans are. On here I found information on the brands 'Own the Game' strategy, which I went onto explore in further detail for my essay. Before reading this article I little knowledge of the schemes had in place, it was interesting to find out how dedicated they are to their sustainability approach.<br>An important partnership adidas have had since 2015, is with 'Parley for Oceans'. This enables adidas to use Parley Ocean Plastic as a replacement for virgin plastic, which has been rolled out across their key categories. In 2020 adidas produced 15 million pairs of shoes containing Parley Ocean Plastic.  </div>]]></description>
         <enclosure url="https://www.adidas-group.com/en/sustainability/managing-sustainability/general-approach/#/targets-for-2025-and-beyond/" />
         <pubDate>2021-09-16 14:23:57 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1746137560</guid>
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      <item>
         <title>Hip Hop - Group Presentation</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1746381565</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-09-16 15:44:58 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1746381565</guid>
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      <item>
         <title></title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1748187535</link>
         <description><![CDATA[<div>This article clearly laid out the history and evolution of the Adidas Superstar, from which I was able to gain lots of information for timeline and essay. As the garment hasn't changed much in the way of how it is made over the years, this article was helpful to see how it has changed in the way it is worn and also the different collaborations it has been involved in. </div>]]></description>
         <enclosure url="https://www.grailed.com/drycleanonly/adidas-superstar-history" />
         <pubDate>2021-09-17 08:34:36 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1748187535</guid>
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      <item>
         <title>Hip Hop Evolution on Netflix</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1748262230</link>
         <description><![CDATA[<div>I watched the first series of Hip Hop Evolution of Netflix, which was really informative for researching the emergence of the Hip Hop subculture. It started right at the beginning of the subculture and spoke about the mainstream factors and how they influenced the Hip Hop subculture such as how because of financial cuts, the residents of the Bronx were struggling. They were looking for something to do and that's when DJ's such as 'DJ Kool Herc' started doing House Parties to revolt against the disco norm that everyone was into. The fashion of the time originated from 'B Boys' who were break dancing gangs. In these gangs, there was also a lot of fighting in the Bronx and another artist 'Afrika Bambatta' began to use music as a way for them to release pressure and create peace amongst the community. 'Grand Master Flash' was another DJ from the era and he was responsible for taking the culture mainstream with a performance group called 'Grand Master Flash and the Furious Five'. They were one of the first Hip Hop groups to go on tour, making the subculture mainstream, and many other groups like Run DMC followed on from this. </div>]]></description>
         <enclosure url="https://www.netflix.com/title/80141782" />
         <pubDate>2021-09-17 09:21:22 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1748262230</guid>
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      <item>
         <title>Sneakers Unboxed: Studio to Street</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1748361381</link>
         <description><![CDATA[<div>I took this book out from the library and it was my very first introduction into Future Technology, Innovation and Sustainability. It is comprised of statements from sneaker industry individuals from Global Heads of Design to Global Energy Leads. It gave me an introduction to future innovations that the adidas brands are using including their FUTURECRAFT system which is their future approach to design, technology and science. From this I was able to look at their innovations in more detail. Muriel Jung, who is a designer for the brand spoke briefly about the brand wanting to move into using bio-based and bio-degradable products which I spoke about in my essay. She also spoke about using Virtual Reality design programmes in the future, which allow you to create a garment using goggles and controllers and that would just be the beginning for augmented reality and design.&nbsp;<br>In the book, there was also statements about the consumer and how their shopping habits have changed going into the future. Sam Handy, who is the Vice President for Design at adidas states that 'Health and well-being will influence the footwear industry most, especially since the COVID-19 pandemic'. </div>]]></description>
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         <pubDate>2021-09-17 10:33:49 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1748361381</guid>
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      <item>
         <title>Unit 1: Garment Futures - Feedback Form</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1748900957</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-09-17 14:48:42 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1748900957</guid>
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      <item>
         <title>Research Article</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1748964328</link>
         <description><![CDATA[<div>Another interesting article focused on Run-DMC and their association with the adidas brand. In particular it speaks about the influence they had on the fashion during time and the particular garments that they wore, which became mainstream culture. Also gives an overview of how their music became mainstream culture. </div>]]></description>
         <enclosure url="https://www.businessoffashion.com/videos/news-analysis/run-d-m-c-s-adidas-birth-hip-hop-sneaker-culture" />
         <pubDate>2021-09-17 15:13:11 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1748964328</guid>
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      <item>
         <title>SS22: Colour Trends</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1781396617</link>
         <description><![CDATA[<div>The bold colours seen in this document have been seen throughout the high street this year, in brands such as Pangaia with their bold and bright choices of colours for their range.&nbsp;<br>The brown and green colours have also been significant on the high street this year, the brown especially influenced by public figures such as The Kardashians.<br>Going into SS22, the colour choices have been made to create and emotional connection with the consumer, maintaining a sense of well-being and calmness. The tones are 'restful pale tones' and are associated with nourishment and restoring a sense of balance. <br><br></div>]]></description>
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         <pubDate>2021-09-30 13:40:13 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1781396617</guid>
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      <item>
         <title>Premiere Vision SS22 - Wovens, Jersey, Leather &amp; Accesories</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1781807542</link>
         <description><![CDATA[<div>After looking into my chosen trend, I went onto to look at the Premiere Vision report on WGSN for SS22. Including in this report, was 'Poplin' which has featured in my chosen trend. In the report it states that recycled polyesters and cotton should be used to make the Poplin fabrics. The article also introduced me to OKEO-TEX from which I then went onto the website to research in greater detail. </div>]]></description>
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         <pubDate>2021-09-30 15:33:02 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1781807542</guid>
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      <item>
         <title>SS22 Trend: A New Freedom</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1785678882</link>
         <description><![CDATA[<div>After further research on WGSN, I found another Design Capsule for women's SS22. 'A New Freedom'. Upon looking through the trend, I found out that it has been inspired by optimism for the future and a sense of escapism through culture. The overall mood of the capsule combines effortless essentials with confident colour combinations, inspired by the consumer trend of being comfort-led but being able to wear fresh, feminine pieces. As we have seen this past season with the introduction of colour into the consumers this trend continues that theme but also brings balance with a palette of neutrals which will create trans seasonal garments that can be worn for a long time. The garments will provide comfort and ease, which the consumer will be able to wear from day to night providing versatility and a timeless wardrobe. The key details of the trend incorporate texture through the use of handcrafted techniques such as crochet, smocking and embroidery. This is inspired by designers such as 'Marle' who embrace similar traditional techniques. </div>]]></description>
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         <pubDate>2021-10-02 09:33:02 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1785678882</guid>
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         <title>Textile Sourcing Guide: Women&#39;s S/S22</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1789248960</link>
         <description><![CDATA[<div>This article from WGSN, focuses more on the sourcing on fibres and fabrics that have been forecasted for SS22. This article introduced me to brands such as Recytex, Naia and Repreve which I then went onto research in greater detail. This article discusses the increase in Recycled Fabrics, which has been growing in usage, and how buyers can contribute to this. </div>]]></description>
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         <pubDate>2021-10-04 11:23:20 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1789248960</guid>
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         <title>REPREVE Fibre </title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1803998544</link>
         <description><![CDATA[<div>'REPREVE' are a company who make fibres from recycled plastic bottles, so far they have recycled 25 million plastic bottles. 'REPREVE' is used throughout the retail industry and supplies brand such as 'Guess', Toms and Patagonia.&nbsp;<br>'REPREVE' is also used by 'recytex' who are a textile company who manufacture fabric for the fashion industry. They have 3 sustainable lines, one of which used 'REPREVE' recycled polyester fibres. </div>]]></description>
         <enclosure url="https://repreve.com/" />
         <pubDate>2021-10-09 12:21:35 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1803998544</guid>
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      <item>
         <title>OKEO-TEX - Textiles</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1803999561</link>
         <description><![CDATA[<div>OKEO-TEX test garments for harmful substances that can be damaging. Many fashion brands use this to receive the 'Standard-100' label which ensures every aspect of a garment has been tested, from button, thread and every other accessory. Using OKEO-TEX ensures consumers safety and trust when purchasing garments from a brand.</div>]]></description>
         <enclosure url="https://www.oeko-tex.com/en/" />
         <pubDate>2021-10-09 12:22:37 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1803999561</guid>
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      <item>
         <title>Naia Eastman - Fabric Innovations</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1804002055</link>
         <description><![CDATA[<div>'Naia Eastman' source fibres from sustainable pine and eucalyptus forests and plantations to ensure no deforestation of ancient or endangered forests. They create cellulosic fibre through a variety of eco-conscious material, which they have been ranked at number 3 in the textiles industry. They create their fibres making sure solvents are recycled back into the loop and use OKEO-TEX to ensure the fibres are certified and that they are made with no hazardous chemicals. All the fibres created by 'Naia Eastman' are fully biodegrable or compostable. </div>]]></description>
         <enclosure url="https://naia.eastman.com/fabric-innovations" />
         <pubDate>2021-10-09 12:25:14 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1804002055</guid>
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      <item>
         <title>Chloe Spring 2022 Ready-To-Wear Collection</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1804006781</link>
         <description><![CDATA[<div>Upon researching further into the trend, I found the 'Chloe Spring 2022 Ready-To-Wear' show images on Vogue Runway. This show in particular had a lot of the key garments and colours from the trend I have researched. Main garments from the show included: tailored blazer and joggers,&nbsp;knit dresses, tiered skirts and sundress. The main colours include: Pale Banana, Butterfly, Blue Fog and Brown Sugar. </div>]]></description>
         <enclosure url="https://www.vogue.com/fashion-shows/spring-2022-ready-to-wear/chloe#gallery-collection" />
         <pubDate>2021-10-09 12:30:01 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1804006781</guid>
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      <item>
         <title>&amp; Other Stories - Fashion Themed Board Game </title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1804061448</link>
         <description><![CDATA[<div>&amp; Other Stories have launched a board game to support the launch of their AW21 collection. This game is a great way of introducing customers to their brand whilst also showcasing their latest collection. The game has been sent to influencers, who have then been brought together to play the game and spread awareness of the brand. </div>]]></description>
         <enclosure url="https://fashionunited.in/news/fashion/other-stories-launches-fashion-themed-board-game/2021100530911" />
         <pubDate>2021-10-09 13:20:46 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1804061448</guid>
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      <item>
         <title>H&amp;M Group - &amp; Other Stories</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1804065197</link>
         <description><![CDATA[<div>This article posted on the H&amp;M Group, explores the beginnings of &amp; Other Stories from it's very first concept on not being a fashion brand but actually a cosmetic's brand, and how it became a store where women can find every item needed for a complete look. The article explains how the need of diversity in the brand, prompted the founders to have the 3 design studios in different countries and how street style was a major influence for the brand. Another really interesting part of the article is that influencer 'Iris Apfel' was part of the initial launch of the first store in the US. The name '&amp; Other Stories' came from the idea that the brand wanted the customer to be able to their own stories and wanted a name that could be combined with different things, such as cities or people. From that the brand came up with a name that writers use to name a collection of stories, where they title the first story then continue with '&amp; Other Stories'. </div>]]></description>
         <enclosure url="https://hmgroup.com/our-stories/hm-group-other-stories/" />
         <pubDate>2021-10-09 13:23:57 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1804065197</guid>
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      <item>
         <title>COVID-19 continues to batter H&amp;M as it faces conundrum in China</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1813402992</link>
         <description><![CDATA[<div>Article found on Global Data, regarding a situation in China for H&amp;M.&nbsp;There has been a human rights issue in China which has made the H&amp;M Group stop sourcing their cotton from the region in question. Unfortunately in the short time, it will cause issues with their revenue, unless they retract their statement. However the group take a strong stance in terms on ethics, and the retraction of their statement could cause a negative perception of the group. </div>]]></description>
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         <pubDate>2021-10-13 09:30:42 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1813402992</guid>
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      <item>
         <title>H&amp;M Group Sustainability Performance Report 2020</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1824536555</link>
         <description><![CDATA[<div>Interesting report found on the H&amp;M Group page.&nbsp;H&amp;M Group have made some really great progress so far in their approach to sustainability, being ranked number 1 in Fashion Revolutions Fashion Transparency Index. They have also had a breakthrough in recycling with some of their brands now using this in garments. In 2020, 64.5% of the groups materials were recycled or sustainably sourced, they have also had a 14% reduction in packaging, 24% of this being plastic. They have also providing thorough information regarding their climate impact and how they are progressing in using less energy emissions. </div>]]></description>
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         <pubDate>2021-10-18 15:41:04 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1824536555</guid>
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         <title>WGSN: Retail Analysis AW21</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1828257543</link>
         <description><![CDATA[<div>This article of WGSN has grouped together trends from different stores and related them back to trend predictions for this season. This article features a lot of the trends seen across the brands I am focusing on for my Comp Shop, which I have already seen evidence for on the brands websites or stores. Most dominant across my brands, is items such as the padded jacket, quilted jacket, sweater vests, joyful knits and knit dresses. </div>]]></description>
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         <pubDate>2021-10-19 19:09:41 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1828257543</guid>
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      <item>
         <title>WGSN: Catwalk Analytics AW21</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1828346569</link>
         <description><![CDATA[<div>WGSN article analysing catwalk trends for AW21/22, this one is particular is focused on jacket and outerwear. These are key items for the season, and heavily featured in campaigns. This article is interesting to see, the designers versions of the items we are seeing on the high street this season. </div>]]></description>
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         <pubDate>2021-10-19 19:50:43 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1828346569</guid>
      </item>
      <item>
         <title>WGSN: Catwalk Analytics AW21 Print &amp; Colour</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1838015949</link>
         <description><![CDATA[<div>WGSN Article speaking about key print &amp; colour trends for the A/W 21 season. Some key takeaways from this article were colours such as Green, that is currently popular at brands such as Zara and other high street brands. It has been forecasted to have a 20% increase year on year. Another key trend, is the checkerboard trend which has featured at brands such as Mango. This has been forecasted to 128% increase year on year.</div>]]></description>
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         <pubDate>2021-10-23 14:05:16 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1838015949</guid>
      </item>
      <item>
         <title>Forbes Article: Zara</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1838017558</link>
         <description><![CDATA[<div>This article speaks about Zara's marketing strategy and how the customer is a key focus for the brand to be successful. “Shopper frequency at Zara is 2x to 3x higher than traditional women’s apparel, which indicates super loyalty to the brand,”. They have changed the 4 P's of marketing into the 4 E'S, Experience, Exchange, Evangelism and Every Place. They also have a highly engaged work force which translates into a very engaged customer base. </div>]]></description>
         <enclosure url="https://www.forbes.com/sites/pamdanziger/2018/04/23/zaras-difference-pull-people-in-not-push-product-out/?sh=3929358623cb" />
         <pubDate>2021-10-23 14:06:41 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1838017558</guid>
      </item>
      <item>
         <title>Project 2: Customer Centric - Authentication Form</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1844762947</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1322910073/04b82e5551c50b6f936ad737afdf1843/Project_2___Customer_Centric_Authentication_Form.pdf" />
         <pubDate>2021-10-26 12:29:12 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1844762947</guid>
      </item>
      <item>
         <title>Millennial - Independent Article</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1847724959</link>
         <description><![CDATA[<div>Interesting research for the customer profile aspect of the Brand Report. This article looks into some of the issues Millennials are facing, this is the target audience of &amp; Other Stories. The article explains that one of the problems is that this generation are still only earning median wages, whilst rising costs are making everything more expensive. The main concern has been rising house costs, which has left many Millennials still living with parents or renting. Another concern for this generation, is paying off their student debts as well as paying expensive mortgages. </div>]]></description>
         <enclosure url="https://www.independent.co.uk/money/spend-save/millennial-living-costs-money-issues-middle-class-households-a8866166.html" />
         <pubDate>2021-10-27 09:45:28 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1847724959</guid>
      </item>
      <item>
         <title>&amp; Other Stories - Fashion United Article</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1847741441</link>
         <description><![CDATA[<div>This article talks about merchandising in the &amp; Other Stories stores and was interesting to read after completing the comp shop, to see if it had changed much over the years. This article was written in 2013 and their Visual Merchandising hasn't changed much since then. The article explains that the products are grouped together in their Design Ateliers and have accessories tables amongst them. This strategy must still be having a positive impact on the brand as they have kept it the same with only minor adjustments.</div>]]></description>
         <enclosure url="https://fashionunited.uk/v1/fashion/aother-stories-re-writes-hams-approach-to-selling-fashion/2013031912324" />
         <pubDate>2021-10-27 09:56:11 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1847741441</guid>
      </item>
      <item>
         <title>&amp; Other Stories - Independent Article</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1848625783</link>
         <description><![CDATA[<div>An interesting article which speaks to &amp; Other Stories, Creative Director: Samuel Fernstrom discussing the initial launch of the brand. He explains that the brand was initially just a beauty brand, an area that the H&amp;M Group hadn't delved into yet. From just beauty, evolved a whole lifestyle concept, “We felt women shop differently today compared to how they used to,” says Behnaz Aram, head of design. “They mix and match, and buy high and low. They don't want to pay too much for a hairclip, but they're okay with paying more for things that will stay in their wardrobe. We felt that customers want to be creative today – and that was the idea with the different directions.”</div>]]></description>
         <enclosure url="https://www.independent.co.uk/arts-entertainment/art/features/h-m-other-stories-new-chapter-british-high-street-8529924.html" />
         <pubDate>2021-10-27 15:28:52 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1848625783</guid>
      </item>
      <item>
         <title>Inditex Group - Zara</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1850534508</link>
         <description><![CDATA[<div>This is the Inditex Group page, who are the parent company of Zara.&nbsp; The brands strategy is Bringing attractive and responsible fashion, as well as improve the customer's experience'. The brand opened their first store in Spain in 1975. The page also talks about Radio Frequency Identification Technology (RFID), using cutting-edge systems to track the location of garments instantly&nbsp;in stores. The page does not talk about any of their sustainability approached but has a separate page, where this available.   </div>]]></description>
         <enclosure url="https://www.inditex.com/about-us/our-brands/zara" />
         <pubDate>2021-10-28 06:42:28 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1850534508</guid>
      </item>
      <item>
         <title>Company Page - Mango</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1850540922</link>
         <description><![CDATA[<div>The Mango company page offers good insight into the brands sustainability approaches, with 44% of the fibres in their garments now of a natural origin. They also a really detailed sustainability report similar to H&amp;M, Group, and a code of ethics. All of this is really clear on their page, so something they are obviously proud of. </div>]]></description>
         <enclosure url="https://shop.mango.com/iframe.faces?state=she_006_IN&amp;ts=1635402756232" />
         <pubDate>2021-10-28 06:45:59 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1850540922</guid>
      </item>
      <item>
         <title>H&amp;M Group - COS</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1850546372</link>
         <description><![CDATA[<div>COS was founded in 2007 and opened it's first store in London that same year. The brands concept was to offer reinvented classics and wardrobe essentials for their customers. Another focus for the brand is creating timeless designs that are made to last throughout the season and provide quality. The brand opened their online store in 2011. They currently have 294 stores in 46 markets across the globe. </div>]]></description>
         <enclosure url="https://hmgroup.com/brands/cos/" />
         <pubDate>2021-10-28 06:49:12 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1850546372</guid>
      </item>
      <item>
         <title>Customer Profiling - Tribes</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1850724797</link>
         <description><![CDATA[<div>Looking on Tribes, the &amp; Other Stories customer doesn't fit into one tribe in particularly or by the book but there were two tribes that shared similarities with the customer.&nbsp;<br>The first Tribe, being 'Aspirant' who live in city settings. Amongst this tribe is the 'Trendie' who lean towards vlogging and sharing content on social media. This relates to the &amp; Other Stories customer, as the brand was inspired by blogging and street style.<br>The second tribe is 'Urban' and amongst these is the 'Styler', these are young people, with access to the latest fashion.</div>]]></description>
         <enclosure url="https://www.uktribes.com/" />
         <pubDate>2021-10-28 08:28:49 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1850724797</guid>
      </item>
      <item>
         <title>Project 2: Customer Centric - Reflective Blog</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1851165731</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1322910073/c7d661aea568d6923cbbc702e940b7e1/Project_2_Customer_Centric___Reflective_Blog.pdf" />
         <pubDate>2021-10-28 12:43:24 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1851165731</guid>
      </item>
      <item>
         <title>Project 2: Customer Centric - Trend Report</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1851188427</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1322910073/e8ba9915146d4a86360662a3e6e51492/Project_2_Customer_Centric___Trend_Report.pdf" />
         <pubDate>2021-10-28 12:51:39 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1851188427</guid>
      </item>
      <item>
         <title>Project 2: Customer Centric - Brand Report</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1853746902</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1322910073/c4ab901260bd3c048ca6e549362997c1/Project_2_Customer_Centric___Brand_Report.pdf" />
         <pubDate>2021-10-29 11:56:02 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1853746902</guid>
      </item>
      <item>
         <title>Project 2: Customer Centric - Comp Shop</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1853764911</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1322910073/850ffa5e37ed2a78df956d70bc56c064/Project_2_Customer_Centric___Comp_Shop.pdf" />
         <pubDate>2021-10-29 12:08:31 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1853764911</guid>
      </item>
      <item>
         <title>Edited - New In</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1853964808</link>
         <description><![CDATA[<div>New In report from Edited. This is interesting as it shows when each brand releases a drop of product throughout the year. It is interesting to see how this varies from brand to brand. For example,  Zara have lot's of small drops of new items whereas Cos have just one large drop throughout the year. Mango has a mixture of small and large drops whilst &amp; Other Stories, only have a few large drops throughout the year as well.</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1322910073/ad5f7990ab83ad62fbb93d9f8c76cd64/Edited___New_In.pdf" />
         <pubDate>2021-10-29 13:43:51 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1853964808</guid>
      </item>
      <item>
         <title>Edited - Pricing</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1854054316</link>
         <description><![CDATA[<div>When comparing prices for each brand on Edited. Zara came up with the highest price, which was a bit unusual. The only reason I can think of is that because its A/W, they have a lot of coats in stock which is bringing the average price up. Usually they would be lower than their competitors with &amp; Other Stories sitting at a higher price point. However, &amp; Other Stories currently have a high percentage of discounted items on their website, and this could be influencing the lower price point. </div>]]></description>
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         <pubDate>2021-10-29 14:19:13 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1854054316</guid>
      </item>
      <item>
         <title>BOF Article - COS</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1854063755</link>
         <description><![CDATA[<div>An interesting article talking about COS and how when they first launched they were seen as the 'Celine' of the high street but over the last few years sales have fallen. This is due to other brands offering similar essentials with a strong sustainability approach, but at much lower prices. This year the brand debuted for the first time at London Fashion Week, aiming to re-invent the brand as 'accessible luxury'. This is a step in the right direction to future proof the brand.</div>]]></description>
         <enclosure url="https://www.businessoffashion.com/articles/retail/cos-hm-sales-diversity" />
         <pubDate>2021-10-29 14:23:03 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1854063755</guid>
      </item>
      <item>
         <title>H&amp;M Group- Supply Chain</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1858644345</link>
         <description><![CDATA[<div>H&amp;M are extremely transparent with their processes. This page includes a list of over 700 of their suppliers and factories., this is where I found the groups top countries for garment manufacture. The main 3 were China, Bangladesh and India. The group split their supply base into 2 Tiers. Tier 1 is their suppliers and factories, Tier 2 is their fabric mills and the group have full traceability on all of these. </div>]]></description>
         <enclosure url="https://hmgroup.com/sustainability/leading-the-change/transparency/supply-chain/" />
         <pubDate>2021-11-01 12:53:25 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1858644345</guid>
      </item>
      <item>
         <title>WGSN: Key Items - Women&#39;s Dresses S/S 22</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1861275312</link>
         <description><![CDATA[<div>This article was on WGSN was helpful for confirming my dress choices in my range. Including in this article is the 'Knitted Midi' which featured on a lot of the catwalks for this season and was essential to get into the range. It is a great transitional piece with it's knitted fabric, it can be worn across multiple seasons. Another dress featured in this article was the Vacay Maxi which has also featured on a lot of the catwalks. This was also essential to place in my range as it also suited the trend and the &amp; Other Stories customer perfectly. </div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1322910073/434bbda7a35c1f4fe9542acee3cfabe4/Collection_Review_Key_Items_Womens_Dresses_SS22.pdf" />
         <pubDate>2021-11-02 10:52:02 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1861275312</guid>
      </item>
      <item>
         <title>Career Plan</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1867754351</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1322910073/e85ce58f7b53fc01660eabcea5e5d965/Career_Plan.pdf" />
         <pubDate>2021-11-04 15:26:30 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1867754351</guid>
      </item>
      <item>
         <title>Brand You Form</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1867904716</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1322910073/5ebc7236d91047602e9a0bb7c4957f42/Brand_You_Form.pdf" />
         <pubDate>2021-11-04 16:22:43 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1867904716</guid>
      </item>
      <item>
         <title>The Circular Fashion Partnership</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1869435200</link>
         <description><![CDATA[<div>This is the Circular Fashion Partnerships website and this is what I decided to write about for my countries sustainable initiative. Upon reading, it was interesting to see that not only is the initiative focusing on Bangladesh but that the H&amp;M Group are one of the partners. The initiative involves capturing waste from production and re-routing it back into production, so that less waste is produced. Really interesting and well supported initiative that is a step closer to a circular fashion industry.</div>]]></description>
         <enclosure url="https://www.globalfashionagenda.com/circular-fashion-partnership/cfp-overview/" />
         <pubDate>2021-11-05 07:55:18 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1869435200</guid>
      </item>
      <item>
         <title>Is Low Carbon Road Freight Possible?</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1878650613</link>
         <description><![CDATA[<div>A interesting read from the International Transport Forum, talking about low carbon road freight. This article discusses how research into more environmentally fuels is not advanced enough to produce a solution to the freight issues. It states that pilot projects are needed on things such as 'Electric Roads' and 'Hydrogen, electric batteries' to scale up these technologies before they can be put to use. </div>]]></description>
         <enclosure url="https://www.itf-oecd.org/sites/default/files/docs/cop24-road-freight.pdf" />
         <pubDate>2021-11-09 15:36:03 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1878650613</guid>
      </item>
      <item>
         <title>CV.</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1884389244</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1322910073/5548a8a9b890a0f81a448e1fe777cfdd/Rachel_Snowden.doc" />
         <pubDate>2021-11-11 14:54:27 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1884389244</guid>
      </item>
      <item>
         <title>Myers Briggs Test</title>
         <author></author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1884612997</link>
         <description><![CDATA[<div>According to my results my personality type is Assertive Defender. This personality type is sensitive but has excellent analytical abilities, well developed people skills and receptive to change and ideas. This coincides with the Skills assessment test I took on personal resilience, which also highlights a skill for being able to adapt to change and receive it well.</div>]]></description>
         <enclosure url="https://www.16personalities.com/profiles/714600f2d8112" />
         <pubDate>2021-11-11 16:23:54 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1884612997</guid>
      </item>
      <item>
         <title>Fashion Enter Visit </title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1887229361</link>
         <description><![CDATA[<div>The factory visit supported me with the Sourcing strategy as it enabled me to understand the critical path from a factory/suppliers view. In particular, I learnt how they have such a large part in the process, all the in between areas of making a garment.&nbsp;<br><br></div><div>Firstly we learnt about audits,&nbsp; and how important they are to enable the company to work with the supplier to make improvements and not just let them go if something isn’t up to standard. It was also interesting to learn about a suppliers KPI’s as they are different to what we would see as buyers.&nbsp;<br><br></div><div>The next think we learnt about was how suppliers cost their garments. The costing is made of up of both direct and in-direct costs. Direct costs include Types of fabric, how much fabric, trims, labels, packaging, hangers/over bags, transport costs and Standard Minute Value, which is how long it takes the machinist to make the garment. In-Direct costs are the overheads, such as rent etc. The supplier then adds a profit margin to this cost, but expect it to be eroded by errors or negotiation. The manager also explained that the factory will work with the company to make adjustments to garments to make it cheaper to produce.&nbsp;<br><br></div><div>We were also given some of the key areas to look for when visiting or researching a factory to work with. Some examples of this include, who does the supplier work with? Will it impact your orders?. Move-ons was another area, we spoke about which will be relevant when doing the range plan for the assignment.&nbsp;<br><br></div><div>Finally, we were shown a system called Optitex, which is a digital system. It enables, design, pattern cutting, stitching together the garment and trying it on a virtual avatar. This is a great sustainable initiative which helps with speed to market as well. It is enabling more efficient communication between the company and the supplier whilst being more sustainable.&nbsp;<br><br></div>]]></description>
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         <pubDate>2021-11-12 18:04:54 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1887229361</guid>
      </item>
      <item>
         <title>Pulse Strength Questionnaire</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1899277571</link>
         <description><![CDATA[<div>From taking this test a couple of months ago, I feel like have already developed in some of the areas and have a lot more knowledge than I did before starting the course. The key areas that I have developed in are:&nbsp;<br><br>- Industry Skills - I am more confident in this now, with knowing what skills are required and developing them through my assignments.&nbsp;<br><br>- CV &amp; Applying for Jobs - I developed more knowledge in how to write a good CV, by using the CV 360 Tool and talking in class about key skills to talk about.&nbsp;<br><br>There are a couple of areas where I will still gain more knowledge from class including, Interviews and Following Up. <br><br></div>]]></description>
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         <pubDate>2021-11-18 11:33:26 UTC</pubDate>
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      </item>
      <item>
         <title>LinkedIn Profile</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1899293231</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-11-18 11:44:06 UTC</pubDate>
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      <item>
         <title>Skills Assessment - Personal Resilience</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1899302611</link>
         <description><![CDATA[<div>My results from the assessment state that I am highly resilient, knowing myself and my limitations. That I enjoy facing challenges and addressing events head on is another statement from the skills test. With this I find I have grown in certain areas through facing challenges and being able to bounce back from them well. </div>]]></description>
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         <pubDate>2021-11-18 11:50:40 UTC</pubDate>
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      <item>
         <title>SWOT and PEST</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1899524671</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-11-18 13:41:51 UTC</pubDate>
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      <item>
         <title>Reflection &amp; Evaluation</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1899530585</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-11-18 13:43:51 UTC</pubDate>
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      <item>
         <title>Supplier email following meeting </title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1901927804</link>
         <description><![CDATA[<div>Email written to the supplier following the negotiation discussion of our order. The email confirms all the areas that were agreed in the meeting and gives thanks to the supplier for their continued support of the business.</div>]]></description>
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         <pubDate>2021-11-19 12:16:42 UTC</pubDate>
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      </item>
      <item>
         <title>Negotiation Role Play</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1901941767</link>
         <description><![CDATA[<div><strong>Supplier Group:<br></strong>We were given the brief as the suppliers and had 3 different unit amounts we could offer for a different price. <br>We knew the buyer would try and negotiate the price so we needed to find what our ideal proposal would be. <strong><br>Proposal: </strong>Our proposal is to offer the buyers a cheaper fabric alternative, as we will get more volume which is more efficient from us but it will only affect their margin by 1%.<strong> </strong>So we wanted to go with the option of: 5000 units in 8 weeks, at a price of £7.60.&nbsp; Our lowest we would be able to go was £7.30.<strong><br></strong>Sham and Emily went to the meeting from our group and were prepared with most of the options that we thought the buyers would offer. They negotiated well and always counter offered what the buyers were asking for, but were also well prepared if the buyers asked them for something else. The buyers also came well prepared to the meeting knowing exactly what they wanted. The buyers were really strong at listening and understanding everything the supplier said. Both teams remained professional throughout the meeting and no one got over invested. They both came to a compromise on the price and left happy.<br><strong><br>Agreed: </strong>5000 units at £7.45 per unit, 99% cotton 1% Polyester with a delivery time of 9 weeks.&nbsp;</div>]]></description>
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         <pubDate>2021-11-19 12:26:33 UTC</pubDate>
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      </item>
      <item>
         <title>WGSN: Buyers Briefing: Women&#39;s Key Items S/S 22</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1903562388</link>
         <description><![CDATA[<div>WGSN Buyers Briefing for key items, was used to confirm the core&nbsp; and fashion choices in my range. These include the Resort Shirt, Workleisure pant, Vacay maxi and Loose Trench. All of these items feature in my range as core and fashion items and this article on WGSN backs up that choice.&nbsp;I wanted to make sure I had a higher percentage of core and fashion items in my range as &amp; Other Stories tend to stock more fashion items and don't buy into as much trend as other retailers as I found out from my Comp Shop. </div>]]></description>
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         <pubDate>2021-11-20 14:12:21 UTC</pubDate>
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      </item>
      <item>
         <title>WGSN: Catwalk Analytics S/S22 - Print and Colour</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1906716553</link>
         <description><![CDATA[<div>WGSN Catwalk Analytics for S/S22, used in my trend report to choose the key colours and then in the range plan for justification. I used this to justify my trend colours in my range plan such as Green and Purple. According to this article Green accounted for 6% of the catwalk colour mix and had increased by 29% on previous seasons. Pastels as a colour group had a 25% share of the catwalk colour mix and was 23% on previous seasons. </div>]]></description>
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         <pubDate>2021-11-22 18:02:34 UTC</pubDate>
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      </item>
      <item>
         <title>Self Recorded Interview</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1908463984</link>
         <description><![CDATA[<div>Even though this was only recorded I still felt quite nervous and not very confident, in a normal situation I would prepare for an interview so that is probably why I didn't feel as confident. I was happy to see however, that my perceived emotion was enthusiastic and calm throughout. The results said that it did not detect and smiling so that is something to improve on.&nbsp;I found the key points section underneath each question really helpful and was able to tick some of the boxes as I reviewed my answers and had covered what was expected, so that was positive. Key takeaways from this were to ensure that I am smiling, prepare my answers beforehand and to maintain eye contact. </div>]]></description>
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         <pubDate>2021-11-23 13:57:32 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1908463984</guid>
      </item>
      <item>
         <title>Project 3: Sourcing Product in an Agile Market - Sourcing Strategy Infographic</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1912729719</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-11-25 14:23:55 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1912729719</guid>
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      <item>
         <title>Project 3: Sourcing Product in an Agile Market- Line Sheet for Range Plan</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1912736157</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-11-25 14:27:17 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1912736157</guid>
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      <item>
         <title>Researching Job Opportunities</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1912836933</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-11-25 15:22:59 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1912836933</guid>
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      <item>
         <title>Cover Letter</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1912846806</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-11-25 15:28:57 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1912846806</guid>
      </item>
      <item>
         <title>Project 3: Sourcing Product in an Agile Market - Range Plan</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1912920373</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-11-25 16:14:50 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1912920373</guid>
      </item>
      <item>
         <title>Biomaterials are the Future of Sustainable Fashion</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1913091513</link>
         <description><![CDATA[<div>An interesting article focusing on bio-materials and how they are being used in the fashion industry. The article delves into different types of bio-materials, some examples include:&nbsp;<br>Mycelium Leather ( Mushroom Leather)<br>Microsilk<br>Cactus Leather<br>Tree bark Leather&nbsp;<br>These are just some examples. Brands using these bio-materials include Stella McCartney, Allbirds and Bolt Threads.</div>]]></description>
         <enclosure url="https://thelastfashionbible.com/2021/05/04/biomaterials-sustainable-fashion/" />
         <pubDate>2021-11-25 18:32:22 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1913091513</guid>
      </item>
      <item>
         <title>Eco-Vero Website</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1913100700</link>
         <description><![CDATA[<div>Eco-Vero is a sustainable Viscose manufacturer. It is sourced from wood that is natural and renewable and comes from certified sources, the process also has a 50% lower water impact than normal Viscose. Another key fact is that the process uses 50% less carbon emissions than the usual processes which helps in combating climate change. This is a manufacturer that &amp; Other Stories already use in their garments. </div>]]></description>
         <enclosure url="https://www.ecovero.com/" />
         <pubDate>2021-11-25 18:41:36 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1913100700</guid>
      </item>
      <item>
         <title>Global Organic Textile Standard</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1913101836</link>
         <description><![CDATA[<div>GOTS is a leading textile standard that is recognised across the world. The ability to have one common standard enables manufacturers to export fabrics and garments with one certification that is accepted in all major markets. The key features of this certification include: Organic Fibres, Ecological and Social Criteria and Third Party Certification. Lots of brand across the fashion industry use this certification. </div>]]></description>
         <enclosure url="https://global-standard.org/" />
         <pubDate>2021-11-25 18:42:49 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1913101836</guid>
      </item>
      <item>
         <title>&amp; Other Stories - Store Locator</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1913102346</link>
         <description><![CDATA[<div>&amp; Other Stories store locator helped me when planning the store allocation for my range. &amp; Other stories only have 14 stores in the UK. From this I decided, to choose 3flagship stores across the country for my Grade A stores, these include Oxford Street, Liverpool and Edinburgh. The rest of the stores I chose as my Grade B stores and these were the rest of the city stores. I decided to add some Online Exclusives into my range as this is something that the brand already have in place. </div>]]></description>
         <enclosure url="https://www.stories.com/en_gbp/storelocator.html" />
         <pubDate>2021-11-25 18:43:22 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1913102346</guid>
      </item>
      <item>
         <title>Project 3: Sourcing Product in an Agile Market - Authentication Form</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1913912840</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-11-26 08:00:25 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1913912840</guid>
      </item>
      <item>
         <title>Project 3: Sourcing Product in an Agile Market - Sourcing Strategy</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1913918275</link>
         <description><![CDATA[]]></description>
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         <pubDate>2021-11-26 08:04:32 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1913918275</guid>
      </item>
      <item>
         <title>Mckinsey Article on Bangladesh Garment Industry</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1914405196</link>
         <description><![CDATA[<div>This article discusses in detail Bangladesh's garment industry. From this article I found out about some sustainable initiatives that are being undertaken in Bangladesh, including the Circular Fashion Partnership. It is also discusses how more than 1500 Bangladeshi companies are now certified by the Global Organic Textiles Standard, which is the second highest country in the world. Another interesting fact was that Bangladesh now has more green factories than any other country in the world.</div>]]></description>
         <enclosure url="https://www.mckinsey.com/industries/retail/our-insights/whats-next-for-bangladeshs-garment-industry-after-a-decade-of-growth" />
         <pubDate>2021-11-26 14:07:01 UTC</pubDate>
         <guid>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1914405196</guid>
      </item>
      <item>
         <title>Edited - &amp; Other Stories</title>
         <author>rachelsnowden</author>
         <link>https://padlet.com/rachelsnowden/9cenz85qjgsyo9a2/wish/1914432880</link>
         <description><![CDATA[<div>The colour wheel for &amp; Other Stories current product mix, taken from Edited. This what I used to plan the colours for my range. From the colour wheel I could see that &amp; Other Stories have a large mix of black and neutrals colours so I made sure these were most heavily featured in my range. The next largest mixes were green, blue, pink and purple which are also key colours in my range, so I made sure to have an equal mix of these. </div>]]></description>
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         <pubDate>2021-11-26 14:24:22 UTC</pubDate>
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