https://padlet.com/hrharrison1/9celv84y0r8r How important is ethical marketing to the modern consumer? en-us 2019-05-07 12:50:38 UTC 2023-02-17 05:30:00 UTC hello@padlet.com https://padlet.net/icons/png/1f5e3.png hrharrison1 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287240312 What does the company make or do? Find TWO examples of their advertising. Explain what makes them ethical.]]> 2021-03-09 13:03:21 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287240312 hrharrison1 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287475598 2021-03-09 13:50:07 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287475598 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287657623 The company specializes in outer wear. Two examples of their advertising includes their "Don't Buy This Jacket" campaign" line where they fight fast fashion as they recycle used and worn garments. Another example is their "Worn wear" section as they sell reused garments. What makes them ethical is their activism and their goal in getting rid of fast fashion in the clothing industry.]]> 2021-03-09 14:19:47 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287657623 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287671760 Everlane is a clothing company which are know for there vintage denim clothes and their sustainability.  To be this sustainable brand Everlane focuses on their quality to promote non fast fashion, their factories where workers are meet with fair wages hours and safety as well as controlling their environmental impact and lastly their transparency   ]]> 2021-03-09 14:21:57 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287671760 18269081 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287675715 1th answer 
 Warby Parker is a glasses manufacturer company. It produces glasses and sunglasses.
]]> 2021-03-09 14:22:36 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287675715 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287680095 Ethical marketing is predicated on the idea that morals matter for both brands and consumer]]> 2021-03-09 14:23:17 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287680095 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287680833 Warby Parker, is an American online retailer of prescription glasses and sunglasses, based in New York City. Warby Parker primarily sells products through its website, but also features retail locations across the U.S. and Canada. Warby Parker is ethical, because they are trying to be Eco-friendly and it's the only carbon-neutral eye wear brands in the world.]]> 2021-03-09 14:23:23 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287680833 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287682256 Everlane is a company of clothes is has made ethical manufacturing. The things that makes it ethical is it provides the proof it says. It also goes in deeper into what their process and sets a good price to it. with the product. #1 example: An ad  https://www.youtube.com/watch?v=_LHvUY7ZHHM 
2# example: billboard sign ]]> 2021-03-09 14:23:36 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287682256 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287683157 Warby Parker is a glasses retailer going into the American market. This is a brave move as in America a lot of glasses retailers are owned by a mega corporation. glasses cost a lot in the us because of this as they have something close to a monopoly. Warby Parker now costs a lot less than these options with about the same quality. ]]> 2021-03-09 14:23:43 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287683157 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287696811 Dr. Bronner is a organic soap company. They follow cosmic principles that help them grow as a brand and gain trust from there customers. They support a bunch of causes and gets a bunch of customers behind them that way to support them.]]> 2021-03-09 14:25:52 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287696811 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287698842 Dr bronners cosmic principles show their ethics because it outlines their principles and ethic guidelines. Their save the world ad shows how you can change the world and shows their ethics.]]> 2021-03-09 14:26:12 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287698842 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287708646 Everlane is an American clothing retailer that sells primarily online they are known for having the “best ethical” factories” and their clothes are fair prices. What makes them ethical is that they try to make their factories give fair wages, have good hours, and a nice environment. This is an example of on of their ads.

]]> 2021-03-09 14:27:41 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287708646 18269081 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287722972  2nd answer ]]> 2021-03-09 14:30:01 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287722972 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287723115 A shoe company famous for its one for one that is committed to donating shoes to children in need. they have become widely known for giving to those in need ]]> 2021-03-09 14:30:03 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287723115 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287725024 Dr. Bronner’s is the company behind the top-selling organic liquid soap in the United States. One of the example is by cultivating shared passions with its customers to build trust, and they followed their Cosmic Principle to guild their company.]]> 2021-03-09 14:30:22 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287725024 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287725806 Another example of their advertisement using a billboard.]]> 2021-03-09 14:30:29 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287725806 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287739502 it is famous for its one for one]]> 2021-03-09 14:31:55 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287739502 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287750115 Famous for their one for one]]> 2021-03-09 14:33:18 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287750115 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287767374 known for 1 and 1]]> 2021-03-09 14:36:07 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287767374 18269081 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287779957 2nd answer

]]> 2021-03-09 14:38:05 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287779957 18269081 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287783184 3rd answer
They are being ethical by putting their stakeholders first. To do this they are keeping their prices down and not overcharging their customer. Decided not to manufactory a competitive brand so that the prices stay low. In manufacturing they are doing their production in house to save the middle main cost.]]> 2021-03-09 14:38:35 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287783184 hrharrison1 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287784550 Please REVIW the assignment in Classroom and look at the questions on the pink sticky to the left. ]]> 2021-03-09 14:38:48 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287784550 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287821882 This company sells organic liquid. One example of their advertising is using  cosmic principles. It outlines the most important relationships and guide in the company’s decision making.  These principles covers all ethical marketing. Another way they use it is by using it as a consumable and actionable guide. Dr. Bronner’s uses it to support a wide range of causes, such as drug policy reform, income equality, sustainable,ETC. He uses this to pull costumers that share these passions.  


Link to an ad https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=video&cd=&ved=2ahUKEwiDi7z3r6jvAhWymuAKHamEBd8QtwIwAHoECAYQAw&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DxYd6QIoFzvM&usg=AOvVaw164aiHg-J_YVi-ybDykh9T]]> 2021-03-09 14:44:30 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1287821882 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1297939186 2# example ]]> 2021-03-11 13:44:16 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1297939186 15303321 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1297960538 Dr.Bronner's is a company where they have organic liquid and bar soap. The soap can be used on your: face, body, hands, hair, bathing, brushing your teeth, mopping floors, and many more uses. They have a website: https://www.drbronner.com/
which could be an example on how they are ethical.
They also follows the principles of being ethical.]]> 2021-03-11 13:48:16 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1297960538 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1297970173 Ever lane is a non fast fashion company known for making clothing with ethical factories, and they promise to be completely transparent in their advertising

]]> 2021-03-11 13:50:01 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1297970173 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298014823 Luxottica (right) owns many glasses brands.]]> 2021-03-11 13:57:47 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298014823 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298014910 example 1]]> 2021-03-11 13:57:47 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298014910 15925611 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298034812 Everlane is one of the first major fashion companies founded in 2010, and they claim to be radically transparent, and high-quality.]]> 2021-03-11 14:01:20 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298034812 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298034848 BMW Series 5]]> 2021-03-11 14:01:20 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298034848 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298036756 example 2]]> 2021-03-11 14:01:40 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298036756 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298047787 what makes them ethical
there one for one pitch they also have donated over 100 million shoes to kids in need. They give impact grants to partners that make a difference. lastly they donate $1 for every $3 dollars they make.]]> 2021-03-11 14:03:32 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298047787 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298059646 Honda the cog ]]> 2021-03-11 14:05:31 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298059646 hrharrison1 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298131288 What is 'Fast Fashion?']]> 2021-03-11 14:17:25 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298131288 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298132985 tom's one for one was basically for every paired purchased toms would donate a pair in return.]]> 2021-03-11 14:17:43 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298132985 18269081 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298198219 2021-03-11 14:28:36 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298198219 18269081 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298201597 2021-03-11 14:29:09 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1298201597 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1315404492 Video on how/why Patagonia recycles their clothes.]]> 2021-03-16 13:03:48 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1315404492 https://padlet.com/hrharrison1/9celv84y0r8r/wish/1352606960 Ethical promotion refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit socially responsible to environmental causes.
Some of the best Ethical marketing examples are, Lucky and Yaks Transparent supply chain, Dr. Bronner's activist soap, Wardy Parkers 'Buy a Pair Give a Pair' scheme etc.]]> 2021-03-25 13:00:20 UTC https://padlet.com/hrharrison1/9celv84y0r8r/wish/1352606960