In the terms of related content that boosts traffic, it means any content that has some relation to other content. For example, if there is a commonality between one website and another website, then both are said to have related content. If a user would be interested in one website and another website then this may be because the website has related content. If a person is interested in certain images, then he or she may be interested in certain text because it is related content. You can use android app promotion services to increase app popularity and move it to TOP.

For example, a website may have an article about how to fix a computer. A link may be available that links to a website selling computer parts. The user may purchase computer parts to help fix his/her computer, so the websites are deemed to have related content.

If a backlink comes from a website that has nothing to do with the page it links to, then this is not often considered to be a very strong link. If you create backlinks from websites with related content, then those links are more likely to be classified as strong links. So, related content marketing may extend into making your backlinks more powerful, i.e. making the page it points to more search engine friendly.

Speaking of strong backlinks, you can make them even stronger if more factors are related. The linked content, the base content and the anchor text should all be related. Here is an example:

A website has a web page about swimming lessons. On that page is a link to a website selling swimming costumes. On the link (called the backlink) is anchor text that says, “Swimming costumes suitable for swimming lessons.” As you can see, all three factors are related, which makes the backlink even stronger. Even if the anchor text just said, “Swimming costumes for sale” all three factors are still related, which means the website selling swimming costumes now has a stronger backlink.

Since the website selling swimming costumes now has a stronger backlink it is now more likely to rank up through the search engine results pages. There is also a pretty good chance that people reading the swimming lessons article are going to click on the backlink to the swimming costumes eCommerce store, which is going to be a boost to the swimming costumes website traffic (it is known as direct traffic).

This is directly related to the paragraphs just above. Taking the swimming costume example again, you saw how it may receive direct traffic. The traffic that visits the swimming lessons article is more likely to be interested in the swimming costumes website. This is because the two websites have related content.

People who never intend to swim are hardly likely to visit a page about swimming lessons. People who are looking to swim, and swim for the first time, are very likely to want swimming costumes; they are therefore known as targeted traffic. The traffic that the swimming costumes eCommerce site receives from the article site is therefore more targeted.

Content from social media networks may also be related content. As seen in the examples at the beginning of the article, it is quite common for people to jump from regular websites to social media and back again. If people have content on social media that they link to related content on websites, then there is a higher chance that people will click the links and visit the websites (i.e. convert).

Kate Funk is working as a freelance writer at where everybody can control and coordinate content writing process, from choosing your own writer to accepting or rejecting the final work result.