hair wax
Shatalebi, M-A, Safaeian, L, Baradaran, A & Alamdarian, M 2016, ‘Preparation and evaluation of a hair wax containing propolis and Eruca sativa seed oil for hair growth’, Advanced Biomedical Research, vol. 5, no. 1, pp. 182–182.

I found this article very interesting because while the actual article wasn't very useful, the thought of focusing in on the ingredients came to my mind when reading it and how i can use that in my videos and better promote my wax. I thought if i use the ingredients as new and special, that would differentiate myself from other competitors 
ancient mummies used hair gel
Jo Marchant 2011, ‘Ancient Egyptians used 'hair gel'’, Nature News.

i think that this source is important because in my ad i could mention to the business man that men have (ancient epyptians) have been using hair gel for years.


Aveda, the wax i'm using knows what it is doing

‘Aveda finds itself in its Element.(HAIR CARE)’ 2010, Cosmetics International Cosmetic Products Report, vol. 24, no. 300.

Aveda shows that with their new wax that they are 95% natural, a great selling point if i want to sell it off as being better for the environment and for the hair.

funny sells
Warren, C & McGraw, A 2014, ‘Beyond Funny Ads: Empirical and Theoretical Insights Into Humorous Consumption and Marketing’, Advances in Consumer Research, vol. 42.

i love this resource because it highlights the importance of humor and how people will share around funny videos leading to more customers.

 "The marketing literature has emphasized humor’s importance for advertising, overlooking its role in other consumption-related and marketing contexts, such as placement and pricing decisions. We find that consumers share humorous content because it generates positive affect"

These points are off the website and i think they are fantastic, ill be wanting to show these off in my own advert.