SMM vocabulary by Viola Micai https://padlet.com/viomic_smolder/99d3lur7hrn3 en-us 2017-06-16 08:01:37 UTC 2026-01-07 03:40:58 UTC hello@padlet.com clickbait viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638267 Web content with a misleading or sensationalist headline that entices readers to click through to the full story, usually with the goal of generating page views and advertising revenue.]]> 2017-06-16 08:02:32 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638267 big data viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638327 Large sets of unstructured data. Traditionally, the data that we analyze has already been formatted into nice rows and columns]]> 2017-06-16 08:03:00 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638327 clickthrough rate (CTR) viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638389 This is a common metric for reporting on the number of people who viewed a message or piece of content and then actually performed the action required such as clicking on the ad or link in an email marketing campaign. The higher it is, the more effective is your campaign.]]> 2017-06-16 08:03:34 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638389 compliance viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638431 Conformance with rules, regulations, or laws. Social media compliance is particularly relevant to organizations in regulated industries, such as healthcare, banking, and insurance. These businesses face strict rules governing what they can communicate to the public, and numerous regulatory agencies have confirmed that these rules extend to social media]]> 2017-06-16 08:03:58 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638431 content curation viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638456 Content curation is the process of sifting through the web to find the best and most relevant content for an audience and then presenting it to them in a meaningful way. Unlike content marketing, content curation doesn’t involve publishing new content. Instead, it’s about creating value for your audience by saving them time and effort. ]]> 2017-06-16 08:04:18 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638456 CMS viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638518 Whether you’re running a blog, marketing website, or a social media presence, a content management system (CMS) is the backbone of your content marketing strategy. A web CMS is an online application that allows you to draft, share, edit, schedule, and index your content. ]]> 2017-06-16 08:04:53 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638518 conversions viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638564 In social media marketing, a conversion is a positive action that is taken on a website by a visitor from social media. The action demonstrates that the visitor is “converting” into a customer.]]> 2017-06-16 08:05:28 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638564 creative commons viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638610 Creative Commons is a public copyright license that gives you the ability to use and share otherwise copyrighted material.]]> 2017-06-16 08:06:07 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638610 creep viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638642 To creep is to spend an extended period of time looking through someone’s profiles, photos, and videos on social media]]> 2017-06-16 08:06:28 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638642 crowdsourcing viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638668 Crowdsourcing refers to the process of leveraging your online community to assist in services, content and ideas for your business.]]> 2017-06-16 08:06:48 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638668 deflection rate viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638706 The percentage of social customer service issues which are transferred to another communications channel, such as email, the phone, or live chat.]]> 2017-06-16 08:07:16 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638706 display ads viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638743 Display ads are typically small visual banners that are shown on websites. Common formats include images, flash, video, and audio.]]> 2017-06-16 08:07:42 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638743 employee advocate viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638787 An employee that is willing to promote and defend a company both online and off. Like other brand advocates, passionate employees can influence the purchasing decisions of their friends, family, and other social contacts.]]> 2017-06-16 08:08:07 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638787 facebook reach viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638810 The number of unique people who have seen content from your Facebook Page. Reach is not the same as impressions, which is the total number of times your content is viewed (including multiple views from the same user).
(it can be a total reach or a post reach). The reach can be organic or paid.
]]> 2017-06-16 08:08:29 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638810 following to followers ratio viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638871 The ratio of your social media followers to those you are following.]]> 2017-06-16 08:09:08 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638871 foursquare viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638919 A location-based discovery service that helps people find local places and experiences that are relevant to their interests and tastes.]]> 2017-06-16 08:09:39 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638919 geolocation, geotagging viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638956 The practice of tagging a photo, video, or message with a specific location. The ubiquity of GPS-enabled smartphones has made geotagging a core aspect of social media.]]> 2017-06-16 08:10:02 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176638956 GIF viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639009 Gif is the acronym for Graphics Interchange Format, which refers to a file format that supports both static and animated images.]]> 2017-06-16 08:10:26 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639009 Handle viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639048 Handle is another way of saying your account name (@)]]> 2017-06-16 08:10:50 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639048 klout score viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639125 A numerical rating of online social influence, ranging from 1 to 100. Klout rates a social media user based on the size of their social networks and how other users interact with their content. The company defines influence as “the ability to drive action”]]> 2017-06-16 08:11:38 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639125 like-baiting viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639172 The practice of explicitly requesting likes (or shares and comments) to increase engagement on Facebook. Facebook has adjusted its algorithm to reduce the visibility of like-baiting posts in users’ news feeds.]]> 2017-06-16 08:12:06 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639172 marketing automatio viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639223 A combination of tactics and technology platforms which enable businesses to automatically deliver personalized content to prospects and customers through a variety of online channels]]> 2017-06-16 08:12:32 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639223 mutual viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639252 Any social media user that you follow, who also follows you back]]> 2017-06-16 08:12:51 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639252 net promoter score viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639299 A customer loyalty metric that is based on the following question: “On a scale of 0 to 10, how likely is it that you would recommend our company, product, or service to a friend or colleague?” People who respond with a 9 or 10 are designated as “promoters”; a 7 or 8 as “passives”; and a 6 or lower as “detractors”. The percentage of customers that are detractors is then subtracted from the percentage that are promoters to arrive at the company’s NPS (passives are ignored, because that’s their lot in life).]]> 2017-06-16 08:13:17 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639299 newsjacking viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639338 The act of referencing or involving yourself in a news story or event in order to connect with the audience following or discussing that story.]]> 2017-06-16 08:13:39 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639338 paid social media viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639391 Paid social media refers to the use of social media for ad placement. The most common types of paid social media are native advertisements such as Facebook Ads, Twitter Promoted Tweets, LinkedIn Sponsored Updates, and YouTube sponsored videos. ]]> 2017-06-16 08:14:06 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639391 Reach viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639424 Reach is a data metric that determines the potential size (the maximum) of audience any given message could reach.]]> 2017-06-16 08:14:24 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639424 response rate viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639447 A engagement metric to assess how much you are interacting with your social audience. To calculate your response rate, take the number of mentions that you have replied to in a given time period and divide it by the total number of mentions you have received (excluding retweets). ]]> 2017-06-16 08:14:43 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639447 return on relationships (ROR) viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639489 A measurement of the value gained by a person or business from developing a relationship]]> 2017-06-16 08:15:13 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639489 scale viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639526 The degree to which an organization can effectively use social media across multiple departments and geographies. “Scaling up social media” is an effort to coordinate social listening, engagement, and analytics among multiple groups while eliminating redundancy, confusion, and waste. ]]> 2017-06-16 08:15:36 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639526 social costumer service viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639571 The practice of identifying and resolving customer service issues on social media. Social customer service should be coordinated internally across departments so that an organization can respond rapidly to any customer inquiry on any channel. The most effective social customer service is proactive (prevent).]]> 2017-06-16 08:15:59 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639571 social relationship platform (SRP) viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639633 Social relationship platforms are secure and scalable technologies that allow businesses to manage social media communications of any kind across departments and devices.]]> 2017-06-16 08:16:31 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639633 thread viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639697 A strand of messages which represent a conversation or part of a conversation. Threads are essential to most forms of online communication, including social media, web forums, and email.]]> 2017-06-16 08:17:05 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639697 user generated content (UGC) viomic_smolder https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639737 Media that has been created and published online by the users of a social or collaboration platform, typically for non-commercial purposes.
 
]]> 2017-06-16 08:17:31 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/176639737 https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/439264461 2020-02-02 09:42:48 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/439264461 https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/489637257 2020-04-02 18:10:16 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/489637257 https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/489639769 2020-04-02 18:11:31 UTC https://padlet.com/viomic_smolder/99d3lur7hrn3/wish/489639769