YOUR MAIN TAKE-AWAYS FROM THIS LECTURE by Matilda Dorotic https://padlet.com/matildadorotic1/SMI1_2018 Please, post the thing(s) that strikes you the most from this lecture (write your name and surname en-us 2018-01-15 08:00:48 UTC 2018-01-22 08:46:13 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Bagshop.png Marketing Capabilities https://padlet.com/matildadorotic1/SMI1_2018/wish/222068834 Marketing capabilities having the strongest impact on firm’s performance compared to R&D and Operational Capabilities. 
(David Nguyen)]]> 2018-01-17 14:20:53 UTC https://padlet.com/matildadorotic1/SMI1_2018/wish/222068834 Same as David, that marketing capabilities have a slightly stronger correlation with firm performance, than R&D and operational capabilities. (Mia Median) mia_median https://padlet.com/matildadorotic1/SMI1_2018/wish/222772776 2018-01-19 13:53:04 UTC https://padlet.com/matildadorotic1/SMI1_2018/wish/222772776 https://padlet.com/matildadorotic1/SMI1_2018/wish/223074225 Despite marketing's ever-increasing importance within the business world, it received a shockingly low amount of investment and]]> 2018-01-21 09:06:15 UTC https://padlet.com/matildadorotic1/SMI1_2018/wish/223074225 What I found the most striking were the differences in MO outcomes across countries and cultures. The cultural dimensions’ effect on how market orientation impacts performance shows the importance of adapting marketing to the cultural context internationally. (Helene Reistad) https://padlet.com/matildadorotic1/SMI1_2018/wish/223102614 2018-01-21 14:31:43 UTC https://padlet.com/matildadorotic1/SMI1_2018/wish/223102614 traveler0527 https://padlet.com/matildadorotic1/SMI1_2018/wish/223148008 1.     Marketing capabilities shall be hard to imitate so as to enhance firm performance sustainablly.
2.     Strengthen interdepartmental connectedness and create measurable market-based reward system increase an organization’s MO. (Huan Chen)
]]> 2018-01-21 20:36:37 UTC https://padlet.com/matildadorotic1/SMI1_2018/wish/223148008 https://padlet.com/matildadorotic1/SMI1_2018/wish/223229613 The role of Marketing was primarily linking customer with the product to satisfy customers needs, but in fact is more complicated as it is a multifaceted construct that drive business performance. The success depends on marketing capabilities (because they have the strongest impact on firm’s performance compared to operations capabilities and R&D capabilities) that should be are hard to imitate and Market orientation (based on the promotion of the philosophy by the top-management in the company, the interdepartmental share of knowledge and reward-system). Sarah LF]]> 2018-01-22 08:38:47 UTC https://padlet.com/matildadorotic1/SMI1_2018/wish/223229613 https://padlet.com/matildadorotic1/SMI1_2018/wish/223230529 Despite the fact that marketing is considered to be a strong factor of a business' success and a key driver of shareholder value, a shockingly low percentage of company employees are dedicated to marketing (avg. = 3.4%). It will be interesting to see if, when, or how this aspect of the professional landscape may change in the near future. (Eric Stein)]]> 2018-01-22 08:43:07 UTC https://padlet.com/matildadorotic1/SMI1_2018/wish/223230529