Sources exercise by Laura Lacy https://padlet.com/elonuniversity/98hyoo2faxk3c8k9 en-us 2025-02-26 15:34:26 UTC 2025-09-26 16:37:38 UTC hello@padlet.com A picture is worth a thousand words: A content analysis of women's body representations on The North Face and Patagonia's Instagram pages https://padlet.com/elonuniversity/98hyoo2faxk3c8k9/wish/3602282847 This book explains how Patagonia and North Face, two outdoor brands that are similar, post on Instagram and what it represents about them as brands when it comes to women and their body representations.

]]> 2025-09-24 17:22:27 UTC https://padlet.com/elonuniversity/98hyoo2faxk3c8k9/wish/3602282847 Scholarly Article: Julia and Cate https://padlet.com/elonuniversity/98hyoo2faxk3c8k9/wish/3602284452 This article connects to how Patagonia uses Instagram by showing how brands can leverage social media content to consistently convey their values and their brand personality. Specifically, Patagonia promotes environmental activism and adventures to build authentic relationships and align with what their consumes truly care about in real time!

]]> 2025-09-24 17:23:27 UTC https://padlet.com/elonuniversity/98hyoo2faxk3c8k9/wish/3602284452 https://padlet.com/elonuniversity/98hyoo2faxk3c8k9/wish/3602284785 Written by the founder of Patagonia, this book tell the story of how he brought “doing good and having grand adventures” into brand which has formed the identity we now recognize today consistent in their social media and blog. https://www.amazon.com/Let-People-Surfing-Education-Businessman/dp/0143037838

]]> 2025-09-24 17:23:43 UTC https://padlet.com/elonuniversity/98hyoo2faxk3c8k9/wish/3602284785 Sustainability, brand authenticity and Instagram messaging https://padlet.com/elonuniversity/98hyoo2faxk3c8k9/wish/3602288973 Discusses how brands are looking to be authentic in the realm of sustainability especially connected to a brand like Patagonia whose focus is on nature and brand sustainability.


https://www.sciencedirect.com/science/article/pii/S0148296324000511

]]> 2025-09-24 17:25:43 UTC https://padlet.com/elonuniversity/98hyoo2faxk3c8k9/wish/3602288973 YouTube video https://padlet.com/elonuniversity/98hyoo2faxk3c8k9/wish/3602289178 https://www.youtube.com/watch?v=1Bv9QcauZKU


This YouTube video from the D&AD Festival 2023, takes a look at Patagonia’s use of political, activist, and anti-consumer messaging to focus on what the brand defines as truly important and shape meaningful imagery. Using these tactics discussed in the video, the company applies that to their instagram and other social engagement

]]> 2025-09-24 17:25:51 UTC https://padlet.com/elonuniversity/98hyoo2faxk3c8k9/wish/3602289178