Adidas is the largest sport manufacturer in Europe, it is a German corporation and design company, they mostly design shoes, sports clothing, and sports accessories.

Brand identity
Adidas has the slogan “Impossible is nothing” their trefoil logo is some of the most iconic and recognizable logos in the world.

Market
Adidas uses television promotions, event promotions and out of house promotions. 

Adias also uses celebrity endorsements and their faces as the front of certain products.

Material

Adidas recently uses more sustainable and reusable materials but they mainly uses polyester or recycled polyester.

Detailed Product
Adidas sells a lot of sportswear, whether it be shoes, clothing or accessories. Sportswear is where they specialize. Adidas is also famous for it's shoes, it could be sportswear shoes or just normal shoes, adidas does very well on it's shoe sector of manufacturing and marketing.

Dior does not settle on one slogan nor tagline. However, they have a mission statement that they stand for. 

Quoting from Sidney Toledano, the CEO of Christian Dior’s speech, “Christian Dior's values were those of excellence in all that he undertook, of elegance and of craftsmanship reflecting his unique talent. His mission was not only to make his clients - indeed all women – more beautiful, but also to make them happy, to help them dream.”

Words to describe Dior’s brand identity based on the brand identity prism: 

The target audience of Christian Dior are upper social class men and women with upper middle income specifically around the age range of 14-40 years old. Their customers are spread worldwide, predominantly in Europe and United States.

Dior’s box packaging are made of thick several-lined paper cardboard. Same goes for their paper gift bags. While dust bags are made of cotton. 

Dior specialises in luxury goods and clothing items. Now the array of products have widened, from ready to wear pieces, handbags, accessories, jewelry, shoes, etc. Even perfume and makeup. As an addition, Dior branched into the food and beverage field by creating Dior café. 

Target Market
Her target market is middle-class Jabodetabek residents with ages ranged from 13 to 49 that are interested in tasting uncommon foods.

Packaging Evaluation
The current packaging is a craft carton takeaway equipped with a tied logo of the brand on the handle. The scones inside are each neatly placed inside their white paper cups. The packaging is generic, especially in terms of food. There is no way to identify the product from its packaging aside from the tied-on logo. In truth, the packaging does cater to the usability of the product. It is durable, spacious, and maintains the wellbeing of the product stored inside. However, as a designer, I wish to add more functionality to the packaging because it possesses very general features that cater to all foods in general. There is no form that meets function or sense of identity in the packaging whatsoever. 

Nevertheless, the material might be worth keeping. Kraft carton packaging possesses excellent strength, low cost, good air permeability, and wear resistance. It is also environmentally friendly, in accordance with the owner's value of being environmentally cautious. It protects the product very well; there is no significant damage in the eyes of a customer. Though the packaging is equipped with cupcake papers, they provide no benefits aside from separating individual scones in packaging. 

Product(s)
Plain scones, chocolate-chip flavored scones, and blueberry scones.

(more information available in the google document shared: https://docs.google.com/document/d/1au2us_0p1nPxUMtYJEQviU_Tkw30f6q8knR6mrn7AmA/edit?usp=sharing)

Detail Product
Hemp Juice's range consist of 6 types of CBD oils and cosmetics, along with products for pets. CBD oil itself has been studied for its potential role in decreasing health problems such as anxiety, depression, and acne. Each of Hemp Juice's products differ in the concentration of these oils and health properties. 

“Share happiness!”

The slogan was created to inspire people to express their joy. The world will be happier if you share your joy with others!

Cardboard paper

> It's a powder that is meant to be consumed with the addition of water. Furthermore, this powder is to be thoroughly combined with water until homogenous, in which it will produce a result similar to that of the image on the packaging, as well as that glass next to it.

> The contents of the product are as follows: Sugar, blackcurrant powder (2%), acidity regulator, natural identical blackcurrant flavor, vegetable stabilizer, vitamin C, food coloring (Alura red Cl 16035, diamond blue FCF Cl 42090). This information is taken directly from their website of which the link I shall provide is right below the final point of this description.

> As the product name suggests, its taste is reminiscent of fruits such as grape and blackcurrant. The website and packaging claim that it also has a hint of Vitamin C.

> It's practical so of course making the drink itself will be a breeze. It is, however, recommended that you only mix the provided powder with cold or lukewarm/room temperature water but they're not stating that they're against any experimental ventures so... Why not?

Now onto the Brand itself:

To put it succinctly, Nestle is a multinational food and drink conglomerate corporation that owns about 2000 brands that each produce their product, as they should. Simply put, Nestle started back in 1867 when its founder, German-born pharmacist Henri Nestlé, concocted and released a product known as ‘farine lactée’ (‘flour with milk’) in Vevey, Switzerland. Combining cow’s milk, wheat flour, and sugar, its purpose was to function as a solution to infants who cannot be breastfed to tackle high mortality rates. Presumably, it was a success and he expanded by selling the company and factory to three local businessmen. Later on, Nestle has this feud with this other company, Anglo-Swiss, and they're both similar companies in the sense that they both sell dairy-based products. In 1905, however, the 2 companies decide to merge and create the Nestlé & Anglo-Swiss Milk Company. Based on the information provided by Nestlé's website, I believe it was to combine their corporate powers so they can expand much easier without having to deal with any competition or at least competition that's on their level. After that Nestlé starts to rise in global (market) dominance and that's all that's needed to say about their history, in terms of this assignment.

Brand Identity:

The logo itself has gone through many renditions but we'll focus on the present version. It's quite simple actually. It consists of a bird looking over its 2 baby birds who are in a nest that is placed on what appears to be a tree's branch. The birds themselves are very generic looking, meaning they are not a specific breed/type and more of what most people would draw when they hear the word 'bird.' It has no colors so the things we see are all black/outlined by the color black. It's very simple and it only has the details it needs for people to know what the logo is/looks like when seen from a distance. Right underneath the drawing part of the logo, we see the word 'Nestlé' and it's black too. The closest font comparison of the writing is 'Helvetica' and I say that because Nestlé themselves don't write anywhere on their website which font they use for the current logo. Anyhow, the writing has a line above it that connects the letters, starting from 'N' and ending at 'e.' There is a cutoff right before the letter 'e' and it is the letters 't' and 'l' that cut it off, but the line continues and reaches the end. One more thing is that the word 'Nestlé' is filled so it's not an outline variation, and it is also bold.
(https://www.nestle.com/aboutus/history/nestle-company-history?__cf_chl_jschl_tk__=pmd_xmoEcu.5LCl2A5uBHHSCFVhaI0bhR8mskYnwuxPsfCM-1632814050-0-gqNtZGzNAiWjcnBszQj9, https://www.nestle.com/aboutus/history/logo-evolution)

Oh and also their slogan is: 'Good Food, Good Life.'

Their Market:

While the companies/brands that Nestle owns have quite different marketing tactics, we'll be focusing on the main guy. According to this article, I found about Nestlé's marketing (https://thesocialgrabber.com/target-markets-of-nestle-and-nescafe/), they conclude and say that the company/corporation markets itself as a brand that cares about humans and each other, and the environment, and such. So naturally, it appeals to people who also care about these things. People who claim to be loving of their peers/family/friends and are aware of nature, and the damage that ensues each year. This tactic is evident, of course, with their commercials and brand posts on social media. In the article, they include an Instagram post from Nestlé that talks about how the corporation has successfully planted 3 million trees. The caption is basically about them caring for the planet and how we should care about our natural environment on Earth. This is evidently the approach Nestlé takes with their marketing.

The Chosen Product's Material(s):

According to their website, they use several types of plastic. The packaging consists of
PET (Polyester) | 39%
PE (Polyethylene) | 17.8%
PP (Polypropylene) | 15.5%
PO (Polyolefin) | 7.8%
Laminates | 19.1%
Others | 0.8%
Not allocated | 0%

All of this information is written right here: https://www.nestle.com/csv/impact/environment/packaging

I believe this is a general list of all the products they produce. The product I chose is, from what I can feel because I own it, made up of plastic. Just usual plastic used for powdered drinks. It's nothing special, really.

Details of Product/Corporation:

Nestlé is a food and beverage conglomerate in the present so the products they sell range from " baby food and bottled water to cereal and healthcare nutrition products" (https://www.nestle.com/ask-nestle/products-brands/answers/what-products-does-nestle-sell). In terms of powdered drinks that I know of and can find, Nestlé owns about 4 brands that exclusively sell powdered drinks and they include but are not limited to Nesquik, Nestea, Milo, and Nescafe. (https://www.nestle.com/brands/drinks) From what I've read and understand, these brands mainly sell milk-based products, respectively, but there are exceptions such as the product I've chosen myself.