Format: A short, persuasive speech or written pitch (about 120–150 words). -> WHY?

Audience: Potential buyers (imagine a customer in a store or you're making a video as a KOL on Tiktok / IG).

Purpose: To persuade the customer to buy the appliance.

Content:

• Start with a hook to get attention.

• Introduce the product and its unique selling points.

• Explain benefits clearly and relate them to the customer’s needs.

• Use persuasive language.

• End with a strong, confident slogan.

Start with a Hook to Grab Attention

• Use a rhetorical question or surprising fact

• Examples:

  • “Are you tired of cleaning all day?”

  • “Wouldn’t it be great to have more free time?”

Introduce the Product and Its Unique Features

• Clearly name the product with an attractive and catch name

• Highlight 1–2 unique selling points

• Examples:

  • “Meet RoboClean 3000, the smart robotic vacuum cleaner.”

  • “This is the EcoWash, an energy-saving washing machine.”

Explain Benefits and Connect to Customer Needs

• Show how the product solves a problem or improves life

• Relate benefits to what the customer wants (time, money, convenience)

• Examples:

  • “It saves you time and cleans quietly, even under furniture.”

  • “EcoWash reduces your electricity bill and cleans clothes faster.”

Use Persuasive Language and Rhetorical Questions

• Include strong adjectives and imperatives (e.g., amazing, powerful, try it!)

• Use rhetorical questions to engage the audience

• Use personal language (“you,” “your”)

• Examples:

  • “Imagine a spotless floor every day!”

  • “Why settle for less when you can have the best?”

End with a Strong Call to Action (CTA)

• Tell the audience exactly what to do next (buy, order, call)

• Create urgency or exclusivity (now, today, limited editions)

• Examples:

  • “Order now and enjoy a cleaner home!”

  • “Don’t miss out – get yours today!”