Co branding & extension examples by

leesh4 — 2024-02-12 22:08:12 UTC

2024-02-12 22:14:49 UTC

Spotify and Starbucks

https://www.forbes.com/sites/nomiprins/2015/05/19/the-spotify-starbucks-partnership-is-digital-co-branding-genius/amp/

Cadbury x Philadelphia

2024-02-12 22:15:58 UTC

I personally never thought this looked remotely appealing but it definitely got people talking at the time

NASA x Lego

2024-02-12 22:28:05 UTC

Dyson x Issey Miyake

2024-02-12 22:32:00 UTC

Dyson x Issey Miyake - both the companies designed each other’s products (Dyson designed apparel and Issey Miyake designed vaccums) The theme of the apparel collection was ‘The Wind’. The clothing had features to interact with the wind and dyson showed this at the Paris Fashion Week 2007, installing a giant wind machine on the runway. https://www.dezeen.com/2007/10/05/the-wind-by-issey-miyake-with-james-dyson/

Smeg x Dolce & Gabbana

2024-02-12 22:34:37 UTC

Smeg x Dolce&Gabbana - loud, playful, colourful looking home appliances with D&G prints on them. https://shop.smeguk.com/small-appliances/dolce-gabbana/

Nike x Ben & Jerry's

2024-02-12 22:36:05 UTC

Nike and Ben&Jerry’s - Chunky Dunky (inspired by Chunky Monkey flavor of Ben & Jerry’s). https://www.nike.com/my/launch/t/sb-dunk-low-x-ben-jerry's-1

ADIDAS FEATURING IVY PARK owned by BEYONCÉ

2024-02-12 22:40:37 UTC

Adidas partnered with Beyoncé in 2019 to develop products for the Ivy Park brand, which the pop star owns and had launched a few years earlier.The first products from the “Adidas x IVY PARK” collection hit the market in January 2020, right as the pandemic was taking hold of the world. Since then, the collaboration has produced sales figures that were well below Adidas’s expectations, The Wall Street Journal reported. Revenue fell by more than half to $40 million in 2022, while the company had targeted $250 million for that year, according to the newspaper. Thus they have ended their relationship.

Adidas x Pharrell : Human Race Jersey Collection

2024-02-12 22:40:52 UTC

Pharrell and Adidas design team’s joint ambition was for this to demonstrate football is for everyone and the human race at its best – uniting together while celebrating each others' differences.

Milka & Oreo

2024-02-12 23:03:34 UTC

One of the greatest co branding examples also comes from the food industry. As most of us are familiar with Oreo cookies, Milka chocolate is much better known in Europe. Fans of these sweets dreamed of combining them, and one day these brands decided to fulfill the request and create a unique chocolate filled with the cookies.

This co branding partnership brought such exceptional results that after some time Milka also started cooperation with other companies, such as Lu, Chips Ahoy, and Tuc, as it noticed that actually the competitor brand brings success when collaborating.

Louis Vuitton and BMW

2024-02-12 23:14:44 UTC

When top-notch designer Louis Vuitton created a series of luggage for BMW, it resulted in brilliance. What better way for LV to project their image of the “pioneer in the art of travel” than a collab with BMW’s latest offering.

The four-piece suitcase collection perfectly fits BMW’s i8 rear parcel shelf. Additionally, if you look at the designs of both products, they’re specially made to look good together. Their shared value of elegance, class, creativity, and style is evident in this partnership.

Burger King Satisfries- FAILED BRAND EXTENSION

2024-02-12 23:39:22 UTC

In 2013, Burger King introduced a new menu item to the US market called Satisfries. The product was an alternative to their traditional french fries which contained 40% less fat and 30% less calories. The company achieved this by frying the chips in a less porous batter and this meant that they absorbed less oil when fried.

Based on wrong assumptions about the market and consumers they launched this product however they failed.

Dyson extension into hair products

2024-02-13 00:13:19 UTC

In 2016 Dyson (known for its high quality vacuum cleaners and household appliances) announced that it would be launching a hairdryer. The futuristic looking device was priced at around £300 but was received well due to its lightweight feel and dynamic structure. It was heavily featured on shows such as Love Island, used by vogue/celebs and influencers and has since propelled them into the beauty industry (launching additional hair products).

Tesla launching Tequila

2024-02-13 07:31:43 UTC

Somewhat controversial but successful extension of car manufacturer to liqueur industry.

https://tannishtha-adhikary.medium.com/why-tesla-tequila-is-a-testament-to-innovation-a5054c49f746

GoPro X Red Bull

2024-02-13 08:25:00 UTC

https://gopro.com/en/gr/news/gopro-and-red-bull-form-exclusive-global-partnership

Nike X Hello Kitty

2024-02-13 08:25:44 UTC

https://www.nike.com/my/launch/t/nike-hello-kitty-apparel-collection

Starbucks X Samsung

2024-02-13 08:26:56 UTC

Heinz x Absolut

2024-02-13 11:00:56 UTC

2024-02-14 18:44:02 UTC

Super sustainable approach to collaborations - these limited edition plastic free kitchen sponges are made by Scrubbies with fabric offcuts from Bird apron production.