• ☐ Choose a final name for your coffee shop.

• ☐ Write a short description (2–3 sentences) explaining what makes your coffee shop special.

• ☐ Identify your theme or concept (e.g., eco-friendly, anime, book café, pet café, student study space, luxury café, etc.).

• ☐ Write your slogan (a catchy phrase that represents your brand).

2. Target Market

• ☐ Decide who your main customers are (e.g., students, families, office workers, travelers).

• ☐ Explain why your café appeals to this group.

• ☐ Describe what kind of atmosphere they would enjoy (quiet, fun, relaxing, stylish, etc.).

3. Menu Development

• ☐ Create a menu draft with at least:

  • 4–6 drinks

  • 2–3 food or snack items

• ☐ Choose your signature item (the most special or popular product).

• ☐ Add estimated prices (based on what you saw at the mall).

4. Visual & Design Ideas

• ☐ Brainstorm what your shop will look and feel like:

  • Colors

  • Furniture style

  • Music / lighting

  • Layout (rough sketch or notes)

• ☐ Note what makes your location good (foot traffic, nearby shops, type of customers).

5. Marketing Plan

• ☐ List 2–3 ways to attract customers (social media, posters, special events, discounts, etc.).

• ☐ Write a short advertising message or sample social media post.

6. Team Roles & Collaboration

• ☐ Confirm who is taking each role:

  • Manager

  • Designer

  • Chef / Menu Creator

  • Marketing Director

• ☐ Write down what each person will focus on before next class.

2.maybe co-branded with sth.

3.special names for food

4.the working space and the eating space were separated

2.people who need to work

3.people who need to rest after wandering in the outlet

It is near the fountain in surprise outlet, and there are nearby shops that you could buy other things (not coffee shop!).

There can also be collaborations with other shops or companies to encourage the people who like those shops(or games?or manga) to come to our shop and costume.

We can write a short advertising message on our social media to post, such as "Our beautiful, sustainable (product) is finally here! It is made from 100% of bamboo leaf, and is eco-friendy!!"

-Mango Sticky Bite (Glutinous rice in coconut milk, including mango，hot/cold）

-Peach Lychee Spark （peach and lychee at the bottom in puree, soda)

-Berry lavender Glow (Raspberry-blueberry sauce at the bottom, soda with lavender, small ice cream on top)

-different types of coffee/ tea/ or even milk

Food

-cupcakes in special liner

-cakes, like Tiramisu, red velvet cakes...(etc.

-sandwiches

-Buy a drink and a cake at once you could got 10%off

-if it's more than 50 RMB then get a tart

Designer Eva Responsible for designing the exterior and interior of the coffee shop, and designing how to meet the requirements of the target audience. Investigating the advantages and disadvantages of other coffee shop designs is integrated into the design of our own coffee shop.

Chef/ Menu Creator nicole Responsible for designing the beverages and food in the store, and naming them. Investigate the needs of the target audience and design suitable beverages and food based on their needs and suggestions.

Marketing Director Cici Conduct a survey of the customers who frequent the coffee shop in this mall. Based on the customers' needs, design special items and highlights for the coffee shop, and also investigate related market activities.

Our coffee shop is special because we have many types of mixed drinks. And we also include some sweet snacks and candies.

Slogan: Sweet, Tasty

Because these drinks are sweet and young people love them.

atmosphere: fun, relaxing

Drinks

Pearl milk tea 12rmb

Yangzhiganlu15rmb

apple juice10rmb

orange juice10rmb

american coffee`15rmb

Latte coffee15rmb

Food

Strawberry cup cake12rmb

Chocolate 10rmb

Cookies6rmb

Popular product: Yangzhiganlu

Style: Relaxing, enjoyable

Music: customer can tell the waiter which music they want

Advertising message: Not yet!

Designer: Juliana

Menu creator; Chilun

Director: Sissi

Chef/ Menu Creator- Kevin

Marketing Director- Matthew

Designer- Apollo

This coffe shop is a place that could let people feel the nature and drink coffee at the same time.

Theme- nature, eco-friendly

slogan- Take a sip of nature

This coffe shop will be mostly about combining plants and nature with humanities. It makes you feel that you are in a quiet and calm atmosphere.

• Decrease the price of food

• Advertise our shop

• Listen to the feedback of the customers

Hot Chocolate 20rmb

Flat White 16rmb

Americano 17rmb

milk 3rmb (300mL)

Orange juice 9rmb (500mL)

Cookies*2 10rmb

chocolate 10rmb

Toast 4rmb