Personal Branding by Ariel Feldman

practiceispractice — 2023-11-06 01:49:58 UTC

I've always found Megan the Stallion's personal branding and content to be innovative, confident, and of consistent quality. Especially in her new song, "Cobra" she isn't afraid to show her vulnerability when she raps about depression and the importance of letting go. With my online presence, I yearn to also be perceived as confident, innovative, consistent and vulnerable.

Megan shared her fitness journey in a fun way on Instagram and Youtube which I found inspiring. She even created a channel "Hottie BootCamp" that shows her transition to a healthier lifestyle. I think she is innovative for sharing this on social media. She is an artist many people look up to, and her approaching fitness in a healthy way sets a good precedent for her fans. As a yoga teacher in training, I also want to post yoga and health videos on Youtube after I am certified.

practiceispractice — 2023-11-06 01:55:48 UTC

Beyonce is another example of someone I find aspirational. While her image has evolved over time, she has always maintained a level of class, intelligence and consistency. Her brand not only exudes confidence, but she also shows vulnerability in her lyrics while being an activist in her personal life. I want others to see me as someone who is bold, consistent and creative like her in my personal brand.

practiceispractice — 2023-11-06 02:03:05 UTC

What makes Beyonce stand out the most is the attention to detail and effort she puts into being a performer. Her performances are creative and captivating. She also encourages inclusivity by simply being confident in herself, which encourages others to do the same. When I am teaching yoga I also want others to perceive me in a similar way. I was thinking about names for my LLC and kept circling back to "imperfect practice."

practiceispractice — 2023-11-06 02:05:09 UTC

This image below shows how she chooses to partner with brands that reflect her values. The Telfar Tracksuit she wore below helped the black owned business gain popularity. As a future online yoga influencer, I also want to partner with brands that support black and women owned businesses.

practiceispractice — 2023-11-06 02:09:42 UTC

Yoga with Adriene was named "most searched workout of 2015" by google. Yoga with Adriene is a personal brand I find extremely aspirational for my own future brand. Her videos are consistent, friendly and her slogan "find what feels good" is a great way for her students to remember to pay attention to how their body feels rather than doing the perfect pose.

practiceispractice — 2023-11-06 02:26:46 UTC

The design of yoga with Adriene's channel is streamlined and easy to navigate. With over 500 videos, she makes it easy by creating playlists for people who are searching for something specific, like "yoga for runners" or "yoga for anxiety." I would love to follow her lead and make similar videos for specific ailments.

practiceispractice — 2023-11-06 02:31:01 UTC

References:

practiceispractice — 2023-11-06 02:42:39 UTC

[Megan Thee Stallion]. (2023, November 3). Megan Thee Stallion - Cobra [Official Video] [Video]. Youtube. https://youtu.be/DOZNRoL0310?si=Y6tgdVQCjOLt9_Lr

Scott, O. F. (2023, October 6). The Brilliance of Beyoncé’s Brand. Medium. Retrieved November 5, 2023, from https://oliviafscott.medium.com/7-personal-branding-lessons-from-beyonc%C3%A9-dd1198ec85ca

[Yoga With Adriene]. (2020, November 3). Welcome to Yoga With Adriene [Video]. Youtube. https://www.youtube.com/watch?v=3qck6T7rPjE