나의 웅장한 Padlet by strategy wvk https://padlet.com/strategywvk/95dhcgysmjutozv8 en-us 2025-03-09 12:47:08 UTC 2025-03-13 10:23:12 UTC hello@padlet.com Q&A for Strategies Beyond Conversion_WVK strategywvk https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3357353145 Given the merging of teams from fundraising and comms - How did you structure the planning process and roles to activate these programs?

]]> 2025-03-09 12:48:35 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3357353145 Digital acquisition https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364336616 You showed a pie chart that mentioned a 31% through digital, is that number representing a direct acquisition channel or is it a lead generation and a telemarketing team closing on leads?

]]> 2025-03-13 08:32:40 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364336616 Would we get the slide deck because I want to share with my team? https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364339913 2025-03-13 08:35:39 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364339913 G6K https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364358316 What is the follow up with G6K participants? Do you try to make them become sponsors? If yes, what is the % of participants that you convert to sponsors?

]]> 2025-03-13 08:49:26 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364358316 Stop ring https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364360115 How/where did you communicate and commercialise the stop rings?

]]> 2025-03-13 08:50:55 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364360115 https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364360202 Thank you for your great presentation. I’m interested to know what is the loyalty and retention percentage of the younger (20s and 30s) supporters. Do they support child sponsorship or are they event based, i.e. G6K? Thank you.

]]> 2025-03-13 08:50:59 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364360202 Content https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364365301 Is the content raw and authentic or highly curated or something in between

]]> 2025-03-13 08:54:44 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364365301 Budget https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364367234 For the 10% brand budget, what’s the split cost of staff and how much is cash budget? Just rough %, is fine.

]]> 2025-03-13 08:56:19 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364367234 https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364367962 What is MD marketing?


]]> 2025-03-13 08:57:00 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364367962 Content https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364373242 Could you share the approximate percentage for the content of brand and fundraising campaign on social?

]]> 2025-03-13 09:01:36 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364373242 Use of bear merchandise https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364374745 What was the campaign mechanic to leverage the free bear?

]]> 2025-03-13 09:02:45 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364374745 Would korean influencers come out of South Korea for World Vision in other countries? https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364379325 2025-03-13 09:07:13 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364379325 Team scale https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364379760 How many people in this public marketing team? Besides this team , do you have a separate branding team?

]]> 2025-03-13 09:07:43 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364379760 https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364380786 Congrats on an amazing journey and presentation! K-pop and Kdrama unites across the world. Is there any opportunity to collaborate on Korean celebrities and influencers for multi countries?

]]> 2025-03-13 09:08:42 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364380786 Bracelets https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364388227 For the younger demographics that received the bracelets, did they have to sign up to sponsor a child to receive it?


We have wanted to use a physical item like that to help increase engagement with younger Canadians, however they often don’t have the finances to commit to a monthly child sponsorship - curious how you overcame that specifically with that younger audience using that bracelet as a key tangible reminder of their child sponsorship.


Thank you for the amazing presentation WV Korea!. Inspired by your incredible work!! We can learn a lot from your success and journey to-date!


Kevin Andrews (World Vision Canada)

]]> 2025-03-13 09:14:16 UTC https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364388227 Marketing budget https://padlet.com/strategywvk/95dhcgysmjutozv8/wish/3364390123 Could you share how much percentage your marketing budget is of your total revenue?

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