SMBM - Window's Phone by Amy Conway https://padlet.com/amyvconway/WindowsPhone Amy, Kieran and Billy en-us 2016-11-16 09:42:22 UTC 2023-03-09 21:57:12 UTC hello@padlet.com Co-Creation? kapage74 https://padlet.com/amyvconway/WindowsPhone/wish/138010612 - home page interface
- choice of colour
 - back of phone?
 - build your own phone]]> 2016-11-16 10:09:05 UTC https://padlet.com/amyvconway/WindowsPhone/wish/138010612 Competition amyvconway https://padlet.com/amyvconway/WindowsPhone/wish/138011304 - Apple
- Samsung
- Sony
- HTC
- LG
- Google]]> 2016-11-16 10:12:40 UTC https://padlet.com/amyvconway/WindowsPhone/wish/138011304 Projective Techniques kapage74 https://padlet.com/amyvconway/WindowsPhone/wish/138011733 2016-11-16 10:14:38 UTC https://padlet.com/amyvconway/WindowsPhone/wish/138011733 amyvconway https://padlet.com/amyvconway/WindowsPhone/wish/138012178 Windows Phone suffers from limited availability of apps (Mintel 2016)
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"Leading operating system Android, couples accessibility with upbeat image and availability on a wide range of devices, which consolidates a strong user base. Meanwhile, iOS shows a cool brand image that builds on its exclusivity as well as being cutting-edge but stylish at the same time. Windows Phone is therefore left seeking its place in the market, particularly as the perceived limitation of the range of apps available on the OS seems to represent a significant drawback."
]]> 2016-11-16 10:16:59 UTC https://padlet.com/amyvconway/WindowsPhone/wish/138012178 References amyvconway https://padlet.com/amyvconway/WindowsPhone/wish/138012494 Ansoff, H. 1965. Corporate strategy. 1st ed. Harmondsworth: Penguin books, pp.109-110.

Elliott, R., Percy, L. and Pervan, S. (2011). Strategic brand management. 2nd ed. Oxford: Oxford University Press, p.177.

Mintel, 2016. Mobile Phones - UK. [online] Mintel. Available at: http://academic.mintel.com/display/769663/ [Accessed 16 Nov. 2016].

Percy, L., Elliott, R. and Rossiter, J. 2001. Strategic advertising management. 1st ed. Oxford: Oxford University Press, p.67.]]> 2016-11-16 10:18:36 UTC https://padlet.com/amyvconway/WindowsPhone/wish/138012494 Word Association kapage74 https://padlet.com/amyvconway/WindowsPhone/wish/138013881 Windows
Microsoft
Lack of apps
Office
Work phone
Bill Gates]]> 2016-11-16 10:25:06 UTC https://padlet.com/amyvconway/WindowsPhone/wish/138013881 Ansoff's Growth Matrix (1965: 109 - 110) amyvconway https://padlet.com/amyvconway/WindowsPhone/wish/138016476 2016-11-16 10:38:53 UTC https://padlet.com/amyvconway/WindowsPhone/wish/138016476 Marketing trend - Brand Wars? amyvconway https://padlet.com/amyvconway/WindowsPhone/wish/138022595 2016-11-16 11:11:27 UTC https://padlet.com/amyvconway/WindowsPhone/wish/138022595 kapage74 https://padlet.com/amyvconway/WindowsPhone/wish/138022686 Percy et al, (2001. 67)]]> 2016-11-16 11:11:58 UTC https://padlet.com/amyvconway/WindowsPhone/wish/138022686 Windows Phone Launch 2010 amyvconway https://padlet.com/amyvconway/WindowsPhone/wish/138025724 2016-11-16 11:28:00 UTC https://padlet.com/amyvconway/WindowsPhone/wish/138025724 Windows Phone https://padlet.com/amyvconway/WindowsPhone/wish/138353712 - Launched 2010
- Microsoft corp brand
- connected with other Microsoft brands - Xbox, Office, Outlook, Explorer]]> 2016-11-17 11:14:09 UTC https://padlet.com/amyvconway/WindowsPhone/wish/138353712 Building a brand in mindspace (Rosenbaum-Elliot et al. 2011) https://padlet.com/amyvconway/WindowsPhone/wish/138358991 Brand awareness = aware
Perceptions of quality = not as good as other phones on the market
Differentiation = personalised tiles home screen... not much else
Relevance = high
Social esteem = low
Emotional bond = high, but...]]> 2016-11-17 11:45:34 UTC https://padlet.com/amyvconway/WindowsPhone/wish/138358991