BoF E-Shop term3 by Kanako Tajima https://padlet.com/061187/91zjb9q8vbz8zpj9 謎のオーラで作成！ en-us 2022-05-16 09:51:14 UTC 2022-06-17 16:50:11 UTC hello@padlet.com Target Customer 061187 https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2185435699 Gen Z is the most powerful target

Name: Mina
Age:23
Location: London
Job: PR Assistant
Personality: Extrovert]]> 2022-05-16 09:52:04 UTC https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2185435699 SWOT 061187 https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2185435917 Strength
Well-known as a business web
Reliable source
Easy to access

Weakness
Subscription-based
Only English articles

Opportunity
Opening E-commerce

Threat
Multiple competitors 

https://www.businessoffashion.com/about

]]> 2022-05-16 09:52:19 UTC https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2185435917 Porter's 5 Forces 061187 https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2189575629 2022-05-18 14:14:03 UTC https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2189575629 Competitors 061187 https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2189576218 2022-05-18 14:14:17 UTC https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2189576218 Affiliate Marketing - Alya 061187 https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2189577040 Affiliate Marketing is the involvement of a third party in order to generate traffic towards the intended product/service. 
The third party can target potential consumers to buy/partake in the business they are promoting. 
Business’/ Brands can reach out to a third party whom best fits the intended product to sell, and through this third party, gain either a wider consumer base, or generate more sales.

In the fashion industry, an example is Influencers. 

Influencers.
Influencers play a major role in the sales of fashion items, however what influencers do best is establish loyalty in consumers whether they are new or ready-existing. Fashion is primarily set on trends in Gen-Z, and influencers not only promote trends, but create them.  
For example: 
Kanye West’s Yeezy rose in sales once Kim Kardashian, the ultimate “trend setter” wore and promoted it religiously. 
Another example could be a direct partnership with a brand, in which case, Kanye being an artist with influence working with adidas has expanded adidas’ sales.

]]> 2022-05-18 14:14:46 UTC https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2189577040 How Affiliate Marketing Works for BOF? - Lal https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2223399882 2022-06-16 21:21:26 UTC https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2223399882 Segmentations 061187 https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2224168835
Demographic:
-Gen Z & Millennials 
- Female &Male
-High educated (Undergraduate & Graduate)
-all social states 

Geographic:
-Worldwide
-Living in urban area 

Psychographic:
-Social
-Logical 
-Enjoy reading content around fashion & business

Behavioural:
-Prefer both online & offline shopping experiences (based on survey)
-Enjoy studying and learning something new



]]> 2022-06-17 16:44:19 UTC https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2224168835 Mock-ups 061187 https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2224171025 Landing &Editing
-men's & women's 
-Collaborations
-Essentials such as shoes, bags

*keeps it simple 
*black &white ]]> 2022-06-17 16:47:46 UTC https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2224171025 Survey ideas 061187 https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2224172182 https://docs.google.com/forms/d/13_VZZkzCFQkUwfaoFheCut5Yllwg7M0LRUGHwEKcUeo/edit

1.How often do you shop online?
2.Which type of shopping do you prefer?
3.Who would you think BoF’s competitors will be if they launched an online retail platform? (Choose 3)
4.Are you interested in reading Business magazines?
5.If BoF launches an online shop, what kind of incentive do you need?
6.What are you concerned about when you purchase something online?
7.What kind of products would you like to discover when BoF lunches an online shop?
8.What kind of tools do you prefer when you do online shopping?]]> 2022-06-17 16:50:11 UTC https://padlet.com/061187/91zjb9q8vbz8zpj9/wish/2224172182