https://padlet.com/sanghuawork/91czeatxv6odyqw5 Made with a curious mind en-us 2021-07-01 14:09:00 UTC 2024-05-25 10:14:56 UTC hello@padlet.com https://padlet.net/icons/png/1f929.png https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634269160 MKT appeals to customer NEEDs and WANTs (for example: shoes)
- Needs: people need to buy shoes to move around
- Wants: Adidas, Nike, Vans, it's a lifestyle, a fashion choice

Engage the customer's needs, and find an competitive advantage against their competitors
E.g. Johnson Baby: use natural ingredients for safety,
BOGO (Buy 1 get 1), sale programs,...
Eco-friendly/sustainability: Sprite changes their bottles to be clear, for easy recycling.

5 concepts:
- Product
- Production
- Societal
- ...
-... (I forgot)

Shopee & LZD (online distributors) have big MKT teams, they run ads on YT, TV, and have monthly sale campaigns, and also free shipping to entice customers.

Promoting and selling products services, E.g. Nike shoes: ad video to tell a story to draw in customers personally

Coke: Festival (like Tết!), make ads based on family connections to fit VN Tết culture

I'm good, thank you!


]]> 2021-07-02 02:26:22 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634269160 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634269285 The process of researching the market, target customers, branding and advertising, hence attracting potential customers. 
Enhance brand public image to boost sales & revenues --> earn more profits.

Examples: 
- Marketing project of The Body Shop: The Body Shop use plant-based products and they dont test their products on animal, which is different from their competitors and eco-friendly. - https://www.thebodyshop.com.my/against-animal-testing 

- Marketing project of Baemin: they  collab with Vietnam famous celebrity, go with healthy food.
https://www.youtube.com/watch?v=LgyyIb9u-30
 


]]> 2021-07-02 02:26:26 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634269285 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634271251 - Promoting the products to the customers-> brand awareness
- Creating values to capture values in return, satisfy customers to receive profits, 
- Marketing is evaluate and advertise the products , as well as analyze what customers need

]]> 2021-07-02 02:27:38 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634271251 s3915031_1 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634271741 Advertisement to the client and develop the profit for the corporation
Ex: Coca-Cola - Pepsi
- Focus mostly adult people
- Invite]]> 2021-07-02 02:27:55 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634271741 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634273034 - Marketing is a way to promote products/services of business. 
-Marketing is how we attract and product awareness.
- Actions including market research, advertising
Ex: 
- Starbucks- write wrong name 
- Coca Cola- write customer name in bottle 
- Biti's - combine with Son Tung Mt-p
 

]]> 2021-07-02 02:28:37 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634273034 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634274477 - the way to promote and sell the products to everyone around the world
-

]]> 2021-07-02 02:29:27 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634274477 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634280936 Grab: they hit the customer needs in this pandemic like delivery, food services, payment service]]> 2021-07-02 02:33:10 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634280936 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634282034 EX: Sunsilk is a company that knows the needs of women . That's why they have a promotional video about the softness and strength of hair. ]]> 2021-07-02 02:33:49 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634282034 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634291450 2021-07-02 02:39:09 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634291450 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634295354 2021-07-02 02:41:26 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634295354 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634297427 2021-07-02 02:42:37 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634297427 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634304219 2021-07-02 02:46:35 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634304219 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634304634 2021-07-02 02:46:50 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634304634 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634306822 2021-07-02 02:48:14 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634306822 https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634312716 2021-07-02 02:52:09 UTC https://padlet.com/sanghuawork/91czeatxv6odyqw5/wish/1634312716