• Hacker Role: They create funny videos, tutorials, or trends — basically new online content.

• How They’re Controlled: Platforms like YouTube and TikTok make money from their videos (through ads), but the creators don’t own the platform or the audience. The platform decides who gets seen.

Example 2: University Researchers

• Hacker Role: They discover new things — science, technology, history, etc.

• How They’re Controlled: Big companies sell their work in expensive journals. Researchers get no money from it, even though they did all the hard work.

Example 3: Open Source Coders

• Hacker Role: They write free code that everyone can use — like tools to build websites or apps.

• How They’re Controlled: Tech companies use that code to make products and money, but often don’t pay the original coders anything.

They invent new trends, online terms, visual styles and memes, and are important promoters of online culture. The platform controls the algorithm and traffic distribution mechanism to determine who can become "popular". Even if the video is widely spread, the creators earn little; while the platform earns huge profits from advertising, traffic and user data. Creators actually work for the platform for free and contribute traffic.

• Role: Promote the product and navigate the targeted audience, then set up new mindset of demands.

• They’re controlled by the pressure of the big corporations, clients to sell the product and also limited by the platform they used to promote it

Role: Sell and ensure customers come back for repeated buying.

Exploited? : Organisations they work under has supreme control and they incentivise sales people with commissions.

Musicians- They often have to release songs that music labels think will do well, meaning that the music they make is often influenced by vectoralist interests

Redesign thrifted or handmade clothing, often innovating styles and pushing fashion boundaries. monetize their visibility and traffic, while fast fashion brands often co-opt their designs without credit.