As a one-stop shop, the OTOP Philippines Hub can be a redesigned pasalubong center showcasing mostly OTOP products including OTOP from other regions. The hub can be found in mostly in airports, terminals, pasalubong centers, tourist spots, Negosyo Centers, public markets, and other consumer-frequented locations including malls. As another flagship market access program by the Department of Trade and Industry, this serves as a marketing vehicle and incubation platform to promote and champion OTOP products.

OTOP Hub displays and caters to array of pasalubong products from food to non-food from different localities and communities that are rooted in its local culture, community resource, creativity, connection and competitive advantage. An item in OTOP hub tells you the story of local artisans and producers which you can bring home and tell the story yourself to your family and friends. 

 

The strategic location of OTOP hubs provides convenience to OTOP players in replenishing sold out products. The centralized approach reduces unwanted excessive freight charges to producers creating competitive prices which eventually benefits the MSMEs. 

 

Each OTOP hub is strategically located in heavy foot-traffic locations including malls, terminals, airports and public markets for better visibility and access to walk-in buyers. 

For customers who wants to experience other local products, MSMEs under OTOP Philippines are also given ample exposure through conduct of trade fairs and other marketing events such as market matching and business missions outside the country.

 

DTI interventions such as digitalization equips OTOP players to enhance communication skills using existing on-line marketing platforms. 

·         Processed Food : processed fruits and nuts, delicacies and ‘kakanins’. juices and beverage, pastries and bakery goods, preserved food, sauces, cakes and desserts, wine, tea, food supplements, culinary-based specialty products

·         Agri-based Products: coffee, cacao, agricultural produce, agri-processing (processed meats, coconut oil, etc), seafood (preserved and processed)

·         Arts and Crafts : coco coir, weaves, bamboo, paper artistry, wood

·         Home & Fashion/ Creative Artisanal: gifts, souvenir items, furniture, décor, houseware, fabrics, garments, toys, textiles

·         Services (skills-based) and others: hilot, sculpting, wellness products (essential oils, etc), industrial products, personal care (soaps, etc), cosmetics

 

PRICE: Prices vary depending on the item sold and at a reasonable price

 

·         Processed food: price range from P 50 – 500 per item 

·         Agri-Business: price range from P 50 – 500 per item

·         Arts & Crafts: price range from 80 – 2,000 per item

·         Home & fashion / Creative artisanal: Price range from 150-3,500

·         Service (skills-based) and others: 50-500

 

The hub can be found in mostly in airports, terminals, pasalubong centers, tourist spots, Negosyo Centers, public markets, and other consumer-frequented locations including malls. As another flagship market access program by the Department of Trade and Industry, this serves as a marketing vehicle and incubation platform to promote and champion OTOP products.

 

PROMOTION: 

·         OTOP hub promotions through social media platforms such as youtube and Facebook by DTI and individual MSMEs accounts

·         DTI Initiated promotions such as Conduct of Trade fairs and Telradio episodes (TNK sa Perfect morning with Sheryl Cosim, a teleradio series featuring OTOP MESMEs, which is aired every Thursday in TV5.

·         Radio Station promotions 

·         Pasalove: features perfect- for-the holiday products such as gift and household items and food products from the 16 beautiful regions of the country posted on DTI Youtube Chanel.

O p p o r t u n i t i e s
 > growing market: Emergence of new markets due to change in consumer behavior and customer needs

> existing network and OTOP Program partners: Co-promote with sellers and program partners

> new products trends: Due to changing customer tastes 

> technological advances: availability of new technologies  that could reduce the cost of operations
> new distribution channels: Online stores , and other platforms 

> worldwide internet growth surge: Increase Marketing campaign/  Capitalize on E-commerce visibility 

> changes in government political factors