My Christmas wall by Caitlin Ayers https://padlet.com/caitlinayers/912ek0gjwe2h Made with Christmas spirit en-us 2017-11-29 12:35:20 UTC 2025-10-08 08:16:12 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Xmastree.png caitlinayers https://padlet.com/caitlinayers/912ek0gjwe2h/wish/211354338 2017-11-29 12:40:18 UTC https://padlet.com/caitlinayers/912ek0gjwe2h/wish/211354338 caitlinayers https://padlet.com/caitlinayers/912ek0gjwe2h/wish/211355329 Use of Paddington Bear is a well known figure to both young and old generations, which shows how M&S is family friendly.

Gender Theory- Paddington attracts both genders which could help widen M&S's audience.

Both M&S and Paddington are very British which could contribute to their identity.]]> 2017-11-29 12:43:27 UTC https://padlet.com/caitlinayers/912ek0gjwe2h/wish/211355329 Use of humour from Paddington Bear as he is a naturally funny character, also innocence as bear thinks thief is Santa, shows how child friendly M&S is- implied meaning. caitlinayers https://padlet.com/caitlinayers/912ek0gjwe2h/wish/211359618 2017-11-29 12:56:55 UTC https://padlet.com/caitlinayers/912ek0gjwe2h/wish/211359618 Both adverts make us of the Gender Theory. caitlinayers https://padlet.com/caitlinayers/912ek0gjwe2h/wish/211360204 In M&S advert, Paddington attracts both genders which widens audience for M&S marketing. Similarly, in Debenhams advert, they play on the role of the fairy-tale of Cinderella, so  this attracts more a female audience, however this is good for Debenhams who's main focus is females. ]]> 2017-11-29 12:58:32 UTC https://padlet.com/caitlinayers/912ek0gjwe2h/wish/211360204 In Debenhams advert, they make use of hashtags in order to reach out to a younger generation, widening their audience. caitlinayers https://padlet.com/caitlinayers/912ek0gjwe2h/wish/211362193 2017-11-29 13:04:50 UTC https://padlet.com/caitlinayers/912ek0gjwe2h/wish/211362193