Producto: Mermeladas DIA by Prii Amador https://padlet.com/19priscila52/90imvu4frq6b8hbz Lillo Betsabé, Amador Priscila, Rivero Serena en-us 2021-09-06 14:07:28 UTC 2025-10-19 22:59:06 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/1080082870/7e058bf6a7ea628ca1d00ab4cdb6999a/Dibujado_A_Mano_Dibujos_Animados_Delicioso_Brillo__Mermelada__Sabor_A_Ar_ndanos__Jalea_De_Moras_PNG_y_PSD_para_Descargar_Gratis_Pngtree.jpg FODA (Fortalezas, Oportunidades, Debilidades, Amenazas) 19priscila52 https://padlet.com/19priscila52/90imvu4frq6b8hbz/wish/1719465460 Aspectos positivos y negativos:
Positivos:
  • Apto vegano
  • Apto celiaco
  • Sabores particulares. 
  • Diseño (buena ilustración, información ordenada)
  • Dulzor adecuado. 

Negativos: 
  • No se distinguen los pedazos de fruta. 
  • Fama de baja calidad por precio accesible. 
  • Poca publicidad del producto. 
  • Packaging que no destaca del resto/pasa desapercibido. 
]]> 2021-09-06 14:22:10 UTC https://padlet.com/19priscila52/90imvu4frq6b8hbz/wish/1719465460 Ventaja diferencial 19priscila52 https://padlet.com/19priscila52/90imvu4frq6b8hbz/wish/1719468220 Como ventaja diferencial decidimos tomar su consistencia, la cual fue descrita líquida, para enfocarnos en los beneficios de esto al estómago, al ser el desayuno la primera comida del día, no está bueno que caiga pesado. ]]> 2021-09-06 14:23:32 UTC https://padlet.com/19priscila52/90imvu4frq6b8hbz/wish/1719468220 Estrategia Creativa 19priscila52 https://padlet.com/19priscila52/90imvu4frq6b8hbz/wish/1719472438
  • La liviandad de la consistencia combinada con la liviandad de los trozos de frutas.
  • Es fácil de ingerir.
  • Enfocarnos en los aspectos negativos de otras marcas, como Emeth que es muy dura. Resaltando que otras marcas tienen consistencia de gelatina y nosotros no. 
  • Desayuno saludable.
  • Momento familiar liviano.





    • ]]>     2021-09-06 14:25:38 UTC https://padlet.com/19priscila52/90imvu4frq6b8hbz/wish/1719472438     19priscila52 https://padlet.com/19priscila52/90imvu4frq6b8hbz/wish/1719477577 Queremos comunicar la liviandad de las mermeladas de fruta ya que al ser un poco líquida esto hace que los consumidores no se sientan pesados ya que es muy importante para empezar el día, un rico desayuno liviano.
    Frases:
    1. La mejor mermelada de tu DÍA
    2.  Disfruta lo liviano del momento 
    3.  Mañanas livianas 
    Queremos comunicar el gran aporte de fibra que brinda la mermelada DIA, por lo tanto, los beneficios que nos deja al buen funcionamiento del tránsito intestinal.
    Frases: 
    1. Tu alimentación afecta tu salud.
    2. Cuando elijas tu desayuno, pensá en tu estómago.
    3. Tener presente un cuerpo saludable hoy, mañana y siempre.

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