Project E by https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf Sexist 1960s Xerox Commercial Through the Lens of Feminist Perspective en-us 2021-02-10 16:24:55 UTC 2026-02-15 03:02:58 UTC hello@padlet.com https://padlet.net/icons/png/1f99c.png "Feminist perspectives do not claim that men oppress women. Rather, the hegemony (dominant ideology)—which is reinforced and reproduced by both women and men—simultaneously empowers men and oppresses women, as well as both men and women who do not behave in stereotypically gender appropriate ways." (Sellnow, 161) alinajorge1998 https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188341145 2021-02-10 16:37:33 UTC https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188341145 "A program that shows a mother working outside the home but miserable because she actually longs to stay home and care for her children, or a father unhappily caring for his children at home because he lost his “real job” and performing poorly because these skills “don’t come naturally to him,” might be an example of an occluded preferred reading." (Sellnow, 164) alinajorge1998 https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188359907 2021-02-10 16:40:38 UTC https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188359907 alinajorge1998 https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188435619 2021-02-10 16:52:22 UTC https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188435619 alinajorge1998 https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188650719 "I can't type. I don't take dictation. I won't shop in pencil. I can't file. My boss calls me, 'indispensable.'"
-Xerox, 1960s]]> 2021-02-10 17:27:37 UTC https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188650719 alinajorge1998 https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188667238 "Whatever my boss needs, by just turning a knob and pushing a button, anything he can see, I can copy."]]> 2021-02-10 17:30:15 UTC https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188667238 alinajorge1998 https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188710128 "By the way, I never need to use wet chemicals! My 9:14 is a dry machine."]]> 2021-02-10 17:37:28 UTC https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188710128 alinajorge1998 https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188720091 2021-02-10 17:39:11 UTC https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188720091 "And, women in business continue to experience the glass ceiling—a situation where they are not promoted when they are qualified just because they are women. Some argue that the fact that the United States has yet to elect a female president is an example of the glass ceiling."(Sellnow, 165) alinajorge1998 https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188727447 2021-02-10 17:40:24 UTC https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188727447 alinajorge1998 https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188737163 Sellnow, Deanna D. "Feminist Perspectives." The Rhetorical Power of Popular Culture: Considering Mediated Texts.Third Edition ed Thousand Oaks: SAGE Publications, Inc, 2018, pp. 161-97. SAGE Knowledge. 10 Feb 2021.]]> 2021-02-10 17:42:04 UTC https://padlet.com/alinajorge1998/8z1weaga9vnf8qqf/wish/1188737163