·      Investment 

·      Quality 

·      Line pricing, be able to get a smaller one

·      Competition/ raffle 

·      Start with a key ring 

·      High time pressure vs low time pressure 

·      High time pressure – put items on sale 

·      Low me pressure – get rid of sale 

·      Or maybe High time pressure, make incentive deals, but low time pressure can’t take away sale because that may be what the consumer is expecting 

·      High time pressure – take longer to make decisions, better quality, electronics look at different levels and compare prices

 

What sorts of brands might these different consumers consider? 

·      When it comes to items you can return, such as clothing it may be more desirable to purchase closer to Christmas

·      Low time pressure – products such as perfume, toys, big name products 

 

Would these consumers be willing to pay “any price”? 

How might this willingness to pay differ from what you would be willing when it is not Christmas time?  

·      The expectations that there are sales on during Christmas time – but on the other hand if it is last minute they will pay anything 

·      If you purchase earlier you can lay by