FEMINISM by Clare D

clareswhere — 2013-05-13 19:11:54 UTC

clareswhere — 2013-05-13 19:13:39 UTC

2013-05-14 10:50:17 UTC

Liberal feminist

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Radical feminist

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they do more extreme protests and hate men.

Womens Perfumes have always being adverts in a form of power and sexilitation. Beyonce’s Heat perfume is a celebrity industment, as using a well known celebrity like beyonce creates an itish to be like beyonce and to be that seductive and sexy.

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Noami Wolf back ground

Andrea Dworkin- Radical Feminist

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Jane Austen

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“The person, be it gentleman
or lady, who has not pleasure in a good novel, must be intolerably
stupid.” - Liberal Feminist

Symbolic Annihilation

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G Tunchman- The Symbolic Annihilation of the mass media, television and other media texts, such as women’s magazines do not accurately depict women.

Angry Wimmin Clip

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Liberal feminist

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face-ism

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women are portrayed in media with an emphasis on their bodies, whiles men are depicted with an emphasis on their faces.

An anti-Page 3 campaign

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Ariel Levy (2006)

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She identified a recent phenomenon, the rise of ‘raunch culture’ where the representation of women is dominated by images influenced by a stereotypical porn star image. Women have become consumers as well as producers of these images.

Levy criticises the media industry for the absence of alternative more positive
images for young women. She points to ordinary women taking pole dancing
classes and women as audience for live sex shows previously the preserve of
men.

women representation:

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smiling

open arms

vurablenty

hands on face

sexuality

passive

crossed legs

relaxed reclining posture

closed posture

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Levy comments on the ease with which the hated bunny girl symbol from the 60s has
re-emerged on products aimed at children

women in fairy tales & movies in general

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Most young girls’ fantasy often revolves around the idea of being a beautiful princess who one day will meet and fall in love with her prince charming, then together they shall live a happily-ever-after life. Perhaps this is the reason why fairy tales, like those from Walt Disney (“Cinderella”, “Snow White”, or “Sleeping Beauty.

Hegemonic Masculinity

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Connell (1987) used to
describe an ascendancy embedded in religious doctrine, mass media output etc.

Assumptions that are seen as “normal”, “common sense”.

BUT in post-modernism world, there's more
emphasis on instability and multiplicity, and we now raise questions on the social norm of masculinity!

Male gaze

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Laura Mulvey said - Traditional films present men as
active, controlling subjects and treat women as passive objects of desire for
men in both the story and in the audience, and do not allow women to be
desiring sexual subjects in their own right. Such films objectify women in
relation to ‘the controlling male gaze’

2013-05-14 11:24:58 UTC