Positioning Brands by Cui XiaoFang https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy In the Aspect of Attributes , Benefits , Belief and Values. en-us 2021-09-30 08:43:30 UTC 2021-09-30 09:39:06 UTC hello@padlet.com APPLE cuixiaofang2002 https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780767830 Focuses on vertically integrating supply chains and ramping up production volume.]]> 2021-09-30 09:00:54 UTC https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780767830 SAMSUNG cuixiaofang2002 https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780770854 Focuses on design and user experience while outsourcing elements such as manufacturing.]]> 2021-09-30 09:02:18 UTC https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780770854 APPLE cuixiaofang2002 https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780775746 Design, Integration, and Outsourcing]]> 2021-09-30 09:04:54 UTC https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780775746 SAMSUNG cuixiaofang2002 https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780776892 Vertical Integration and Product Volume]]> 2021-09-30 09:05:33 UTC https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780776892 APPLE cuixiaofang2002 https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780801932 in the high-end markets]]> 2021-09-30 09:18:33 UTC https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780801932 SAMSUNG cuixiaofang2002 https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780802983 in the mid- and low-end markets]]> 2021-09-30 09:19:04 UTC https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780802983 APPLE cuixiaofang2002 https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780811331
  • Able to suppress R&D costs by outsourcing hardware component production and assembly, Apple's CapEx looks radically different from Samsung's.
]]> 2021-09-30 09:23:38 UTC https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780811331 APPLE cuixiaofang2002 https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780825149
  • All of Apple's products include programs that work very well with each other, but not with any of its competitors' products, which makes it easy for customers to keep buying Apple and difficult to switch to someone else.

    • ]]>     2021-09-30 09:30:49 UTC https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780825149     APPLE cuixiaofang2002 https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780829462
  • Apple does not race to be first; it lets other companies spend time on R&D and early market development before swooping in and improving everything.
    • ]]>     2021-09-30 09:32:52 UTC https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780829462     SAMSUNG cuixiaofang2002 https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780833982
  • Samsung relies on vertical integration as a chief competitive advantage. While Apple still imports billions of dollars' worth of components from its rival every year, Samsung is beholden to nobody.
    • ]]>     2021-09-30 09:35:16 UTC https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780833982     SAMSUNG cuixiaofang2002 https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780840828
  • Mergers and acquisitions (M&As) and partnerships would be a historic shift in focus, likely signaling a departure from self-funded R&D and into outsourced innovation, not unlike Apple.
    • ]]>     2021-09-30 09:39:06 UTC https://padlet.com/cuixiaofang2002/8y8x955l5vuiwcwy/wish/1780840828