Product life cycle:

(Joseph P. Cannon_ William D. Perreault, Jr._ E. Jerome McCarthy - Essentials of Marketing_ A Marketing Strategy Planning Approach (ISE)-McGraw Hill (2024))

*Aging population research 

*5.0 industry -> too much engage to virtual world less on the reality, leads to less outdoor activities -> not receiving enough natural vitamins and  theres the urges of need more supplements -> if no healthy lifestyle, prone to disease due to low immune system ->if no further actioms leads to health issues (e.g., diabetes melitus type 1 type 2, scoliosis, depression, GERD) 

Source: https://time.com/6696414/south-korea-elderly-workforce/https://www.koreatimes.co.kr/opinion/20240220/population-aging-and-dementia-management

2)    Health-conscious individuals (e.g., fitness enthusiasts, “gym bros”)

Source: https://www.mordorintelligence.com/industry-reports/south-korea-health-fitness-club-market? (PUT THE TABLE FROM THE WEBSITE IN SLIDES)

3)    Individuals with allergies (e.g., people sensitive to certain foods, environmental allergens)

Sources: https://pmc.ncbi.nlm.nih.gov/articles/PMC9441505/?

*research cari sumber tentang target market satu ini; knp kita milih Expert Users ini coba cek kondisi di KOREA PAKE DATA

* CARI KESAMAAN DARI 3 ITU TERUS DI SEGITIGA KE BALIK (NICHE DOWN) KEMIRIPANNYA APA 

•       Define the shape and its reasoning.

•       Determine the storage capacity (e.g., based on daily intake or one-time consumption).

•       Define the materials to be used for the product overall, including the timer, buzzer, lights (with reasoning behind color selections), and battery.

•       Based on our technical requirement:

Goal: To maintain consistency in healthy habits (CONSISTENCY OPERATION) — ensure that design factors prioritize efficiency, durability, ease of use (e.g., for elderly users; include visual/pictorial guides rather than small-font text), and cost-effectiveness.

•       Ensure the idea is realistic and practically achievable.

2. Mock-up for the Application Interface:

•       Personalized medicine alarm/notification feature.

•       Medicine/supplement recommendations based on the individual's health conditions.

•       Personalized indoor/outdoor activity suggestions based on each individual’s preferred type of exercise.

•       Emergency call feature.

1.     Conduct a SWOT Analysis of the product.

2.     How can we attract the target market based on the market trends and the consumer psychology? 

·      Include sources and reasoning.

·      Consider perspectives such as health awareness, FOMO psychology, and characteristics of Korean society.

3.     Establish a Long-Term Marketing Strategy that is well-organized and compact for both the company and the product itself.

4.     If, you have any ideas on explore One-Time Marketing Strategies, such as:

·    Collaborations with baseball clubs or public figures.

·    Clearly state the goal (e.g., profit maximization, brand awareness).

·            Analyze their niche, influence size, and the ideal campaign duration (include reasoning and sources)

-       Easy-to-use interface (Older adults, busy professionals)

-       Reliable medication reminders (All target users)

-       Visual & auditory alerts (clear notifications) (Older adults, fitness enthusiasts, allergy sufferers)

-       Portable and compact design (Busy professionals, fitness enthusiasts)

-       Personalized health recommendations (Fitness enthusiasts, allergy sufferers)

-       Emergency alert feature (Older adults, allergy sufferers)

-       Manual control option (not only app-based) (Older adults, users with limited tech familiarity)

2)    Functional Requirement (How’s)

Goals: To maintain consistency in healthy habits (CONSISTENCY OPERATION)

-       The product consists of:
✅ Visual and sound alerts
✅ Light alert indicator
✅ Physical button for manual control
✅ Manual medicine reminder setting

-       The product will have a manual setting and an additional barcode that connects to the App 

-       Application features:

a.     Medicine personalized alarm/notifications

b.     Medicine/supplements recommendation based on individuals health condition

-heart rate, walking distance (km/meters) how many stairs, health forms

c.     Personalized outdoor/indoor activities for each individuals based on the type of excersice preferences

d.     Emergency call

from B and C it will be a generating leads to another feature -> collaborations with gym membership and recommendations towards retail: Olive Young, Coupang. Healthcare : the elders people will be the insurance from the govt. Also, a nearby clinic recommendation based on what the customer looking for. (how to do. AND ALSO FREE DELIVERY OPTIONS Find a way to make do PROFIT MAXIMIZATION (others opinion needed)