Derek Frank- Midterm by Derek Frank https://padlet.com/derekfrank23/8x2mtos7c1js49dh Video Playlist en-us 2021-10-13 22:52:32 UTC 2025-04-15 16:35:07 UTC hello@padlet.com derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815320281 Think this video is a good introduction Segmentation and I chose it because it explains everything nice and clear for someone just starting to learn about the topic. It shows and explains how a business precisely reach a consumers specific need and want. ]]> 2021-10-13 23:07:22 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815320281 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815320902 The video is a good introduction of segmentation for beginners as the explanations are nice and clear and can be easily understood. The students will learn how businesses reach the consumer’s specific needs and wants.

]]> 2021-10-13 23:07:55 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815320902 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815322077 The video discusses the four pillars of segmentation – geographic, demographic, psychographic and behavioral in detail. The students will learn how to use the four pillars in choosing a target market that has the most impact.

]]> 2021-10-13 23:08:55 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815322077 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815324214 I chose this video because it has lots of real life examples that are easy to understand. The student will learn the different variables for each pillar.

]]> 2021-10-13 23:10:48 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815324214 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815325754 I chose this video because it answers the most common questions about target market, optimal product strategy, positioning and messaging, and advertising strategies. Students can learn the ways on how to segment the market]]> 2021-10-13 23:12:07 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815325754 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815331950 I chose this video because aside from the detailed explanations, the examples given are applicable and relatable. The students will learn effective ways of finding target markets. 

]]> 2021-10-13 23:17:06 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815331950 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815335428 I chose this video because it is a good introduction for target marketing as the explanation is clear and concise. The students will learn the definition of target marketing. 

]]> 2021-10-13 23:20:00 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815335428 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815337079 I chose this video because the steps discussed are simple and brief but easy to understand. the student will learn the steps in finding the target market.

]]> 2021-10-13 23:21:23 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815337079 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815339742 I chose this video because the speaker gives personal experiences that are relatable to the topic. The students will learn how to choose a target market using segmentation.

]]> 2021-10-13 23:23:22 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815339742 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815341536 I chose this video because it is short but simple and understandable. The student will learn how to build an effective go to market plan.

]]> 2021-10-13 23:24:47 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815341536 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815352893 I chose this video because the example given to explain positioning is timely. It is also easy to understand even for beginners. Students will learn the importance of making a new position]]> 2021-10-13 23:33:37 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815352893 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815353668 I chose this video because it discusses the five key positioning principles thoroughly with easy to understand examples. The students will learn how to develop a good brand name for a business.

]]> 2021-10-13 23:34:14 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815353668 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815355509 I chose this video because it uses large companies – Nike and Starbucks to explain the importance of positioning. The students will learn how to create a brand positioning statement by just answering three questions.

]]> 2021-10-13 23:35:33 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815355509 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815360215 I chose this video because aside from the speaker is the president of one of the most marketing firms, he gives real and applicable advice and gives statements or statistics on how the business world runs. The student will learn the importance of positioning to overcome competition.

]]> 2021-10-13 23:38:58 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815360215 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815365900 I chose this video because by using one example, which is the piano teacher, the idea of positioning is easy to understand. The students will learn the importance of consistency and keeping a promise for the market. 

]]> 2021-10-13 23:42:59 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1815365900 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824548881 The image demonstrates segmentation. The statistics of the purchases of McDonald’s in different countries can be seen. Hence, it uses geographic segmentation.

]]> 2021-10-18 15:45:03 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824548881 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824551018 The image demonstrates the target market. The products are divided in which gender is the product suitable more. Hence, it uses gender segmentation to classify its target market. 

]]> 2021-10-18 15:45:46 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824551018 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824552940 The image demonstrates segmentation. It uses the population density to segment its market; hence, it is under the geographic segmentation.

]]> 2021-10-18 15:46:25 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824552940 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824554427 The image also demonstrates segmentation. It uses the demographic strategy for segmenting focusing on the market’s age.

]]> 2021-10-18 15:46:56 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824554427 derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824556119 The image demonstrates positioning. The car brands are positioned based on their price and quality. 

]]> 2021-10-18 15:47:31 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824556119 Who’s the Amazon Alexa Target Market, Anyway? derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824563253 https://www.forbes.com/sites/ilkerkoksal/2018/10/10/whos-the-amazon-alexa-target-market-anyway/amp/


The article demonstrates the target market as it talks about the ideal target market of Amazon Alexa. By using demographic segmentation focusing on gender, it suggests that the ideal target market is males. 


]]> 2021-10-18 15:50:10 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824563253 Market Segmentation of Apple derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824582263 https://thesocialgrabber.com/market-segmentation-of-apple/

The article demonstrates segmentation strategies of the company Apple. It can be inferred that the company mainly uses psychological segmentation as it talks about the lifestyle, values and attitude of the buyers]]> 2021-10-18 15:57:20 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824582263 Positioning strategies of Toyota and Tesla derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824587285 https://thesocialgrabber.com/positioning-strategies-of-toyota-tesla/

The article demonstrates positioning. It talks about the positioning strategies of the two renowned car brands – Toyota and Tesla. Both companies implement sustainable management that gives benefits to the environment and its customers]]> 2021-10-18 15:59:10 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824587285 Nike’s Target Market: Everything You Need to Know derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824615805 https://marketrealist.com/2019/10/nikes-target-markets-everything-you-need-to-know/

The article demonstrates segmentation and target market of Nike. The company mainly uses demographic and geographic segmentation to identify its target market. Hence, the target market of Nike is from ages 15 to 45 and North America is its largest key target market.

]]> 2021-10-18 16:09:37 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824615805 Who is Gucci target audience? derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824618893 https://www.mvorganizing.org/who-is-gucci-target-audience/

The article demonstrates the entire STP concept. Gucci uses demographic segmentation focusing on income and age. Hence, the target markets of Gucci are the middle and high-income consumer’s ages from 20 to 50. The position of Gucci now is raw, quirky, geeky, progressive, romantic and sensual.

]]> 2021-10-18 16:10:42 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824618893 McDonald’s market segmentation strategy derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824628639 The video demonstrates segmentation. It talks about McDonalds having segment managers like directors for young adults, for women, for Hispanic, etc. The company mainly uses demographic and geographic segmentation to create an appealing product to each segment as it offers different products based on their ethnicity and location.


]]> 2021-10-18 16:14:10 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824628639 McDonald’s getting hip with Gen Z targeted marketing derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824647268 The video demonstrates the target market of McDonalds. It talks about how McDonald’s targets Generation Z by casting Travis Scott, which is said to be famous in Generation Z.

]]> 2021-10-18 16:19:31 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824647268 S-T-P Positioning derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824652171 The video demonstrates positioning. The speaker gives an example of positioning by using different chocolate brands like Snickers, Twix, Mars, etc. Instead of positioning based on price and quality, it is positioned whether it is smooth or crunchy and is it filling or a treat. 

]]> 2021-10-18 16:21:13 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824652171 How to Find Your Target Market Customer derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824658200 The video demonstrates the target market. The example given is McDonald’s target market which is the kids. That is why they have Happy Meal, PlayPlace and the clown to appeal to the kids]]> 2021-10-18 16:23:14 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824658200 Adidas Genius Marketing Strategy derekfrank23 https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824662691 The video demonstrates the target market of Adidas. The speaker mentioned that the target market of Adidas is the athletes. Hence, it produced sports related products such as shoes, shirts, bags, etc.

]]> 2021-10-18 16:25:02 UTC https://padlet.com/derekfrank23/8x2mtos7c1js49dh/wish/1824662691