In corporate communication AI can be used to free up time for workers - Efficiency. Communication professionals can get more tasks done, enables communicators to focus more on strategy and less on the mechanics of content production (Freja Nilsson, Project manager)

Danica Pension, “varme hænder” → digital personel, human staff working with digital colleagues, internal communication related, will use AI in relation to customer interaction in the future.

Freja Nilson Webranking

1. AI can be used to free up time, therefore create efficiency 

2. Can be used for both internal/external communication

Flexible in communication

• quick responses

  
  

ESG data collection, support a research process https://www.linkedin.com/pulse/putting-ai-work-your-sustainability-communications-nicole-loher/

• Creation of ESG report - the data collection process and data leveraging 

  
  

Content creation 

• Imaginary picture scenarios (example)

  • https://www.unsdsn-ne.org/en/news/ai-and-sustainability 

• Formulating strategies and providing alternative options for “human-made” initiatives

  • https://www.comprend.com/news-and-insights/insights/2024/ai-in-corporate-communications-current-uses-and-future-roles/ 

    
    

Optimize emission and logistics

• https://www.unsdsn-ne.org/en/news/ai-and-sustainability 

  
  

Performance data analytics

• https://www.comprend.com/cases/creating-an-effective-social-media-strategy-with-ai-driven-insights/ 

AI can be used to free up time for workers - Efficiency. Communication professionals can get more tasks done, enables communicators to focus more on strategy and less on the mechanics of content production

Using it and using it responsibly can drive technological development: New innovations for sustainable future.

When using AI, if a bias is discovered it can be improved: Leads us to Human centered AI: that is ethical, sustainable and trustworthy

driver of innovation: reshape traditional production into more data-driven (industry 5.0 scenario)

• More collaborative communication when using an AI that is continuously fed new and ‘unlimited’ data

Data collection/processing

• E.g. Microsoft Planetary Computer for sustainability research

Content generation / text production

• e.g. Webranking for A.I. in internal/external communication in text production, visuals, streamlining.

Optimization / increased effectiveness / accessibility

• e.g. Danica Pension, "varme hænder"

• e.g. Google, translate, lens, green routes. = assecibility

• HCM - Smart manufacturing, automatization.

• To good to go - reduce food waste

Human centered A.I / Industry 5.0 scenario (A.I )

• e.g. A.I as tool, collaborative comunication

Customer service/support

• Danica Pension