Interviews could be conducted on students

Rather than a therapy site, it’s more of a wellbeing check-in site

• Why: These are the creators who will use the platform to showcase their work and connect with an audience. Understanding their pain points in gaining exposure, the tools they need for promotion, and what kind of support they expect is crucial.

• Key Questions:

  • "How do you currently promote your artwork?"

  • "What challenges do you face in reaching a broader audience?"

  • "What would you need from a platform to better connect with potential buyers and art lovers?"

2. Art Enthusiasts and Potential Buyers

• Why: This group includes people who appreciate art, regularly visit galleries, or are looking to purchase or engage with new artists. Their feedback will be key to designing a platform that meets their discovery and engagement needs.

• Key Questions:

  • "How do you currently discover new artists and artwork?"

  • "What motivates you to buy or engage with art?"

  • "What would encourage you to engage more with local or emerging artists?"

3. Galleries, Curators, and Art Dealers

• Why: Galleries and curators often play a crucial role in promoting artists, so it’s essential to understand how the platform could complement or disrupt their existing processes. They might also provide insight into what features would be beneficial from a curation perspective.

• Key Questions:

  • "How do you select and promote artists?"

  • "How do you engage with your audience?"

  • "What role do you think a digital platform could play in connecting audiences with artists?"

4. Art Event Organizers and Community Art Spaces

• Why: These stakeholders frequently organize events like art fairs, exhibitions, and pop-up galleries. They could help define how the platform could feature events or offer additional exposure for artists.

• Key Questions:

  • "How do you attract both artists and visitors to your events?"

  • "What challenges do you face in promoting artists during events?"

  • "How could an online platform complement physical art events?"

5. Art Collectors (Local or Emerging Collectors)

• Why: Art collectors, especially those interested in supporting living or emerging artists, would provide valuable feedback on what makes them invest in an artist and how they prefer to discover new talents.

• Key Questions:

  • "How do you discover and decide on purchasing art?"

  • "What would encourage you to engage with emerging artists?"

  • "What features of an app could facilitate your decision to collect or buy?"

6. Art Supply Stores and Service Providers (Framing, Printing, etc.)

• Why: These stakeholders could offer insight into additional partnerships or services that might enhance the user experience, such as offering discounts for art supplies or framing services through the platform.

• Key Questions:

  • "How do you currently support artists in your community?"

  • "What kinds of partnerships with a platform like this could benefit your business and artists?"

7. Tech Developers or Designers with Expertise in User Experience

• Why: For the platform to be successful, it needs a seamless, user-friendly design. Developers and designers could provide feedback on what features would improve the platform’s usability for both artists and audiences.

• Key Questions:

  • "What features are essential for easy navigation and engagement?"

  • "How can we ensure the platform is scalable and user-friendly for a wide audience?"

    
    

• Gallery visitors (anyone with an interest in art, all, age groups, all background)

• Artists

• Software Developers

• Open Questions: Used throughout to encourage expansive answers and deep insights . 

• 5 Whys: Applied in multiple areas to get to the root of challenges 

• Control of Silence: After asking key questions, allow the interviewee to reflect and elaborate without jumping to the next question. 

• Capture Quotes: Focus on gathering direct quotes to understand their views in their own words. 

• Ask for Examples/Anecdotes: This adds context and depth, helping you understand how their suggestions played out in real-world situations. 

• Artist 1 (Fashion) – Jean  

• Artist 2 – Moony  

• Art collectors - Constantin 

• Potential users with interest in art - Aalayiah 

• Art gallery owner (Moonny) - Natalia  

Add the date, time, and location of the interview  

Explain what is the goal of the project 

Explain what is the general topic about  

Ask consent for the interview to be shared  

1. What are the biggest challenges in promoting your art on existing platforms? Why?   

2. What could be Improved when showcasing your/others art?  

3. What would you need from a platform to better connect with potential buyers and art lovers?  

4. What strategies have been most effective in showcasing your art so far? How could they be enhanced in a new app  

5. How would you improve the way your art is displayed digitally? Are there specific features or display options you’d like to see?  

6. What are your pain points when it comes to managing and curating your art for online galleries?  

7. How could an app help foster meaningful connections between emerging artists and more established artists for mutual benefit?

Advertisement analysis topics:  

• Different age group analysis (Click rate) 

• Different week day and time analysis (Click rate)  

• Video or image advertisement popularity analysis  

• What gender is likely to pick what car from the advertisement  

• Is the model of the car depend of there price of its advertisement  

• Does the cost of the advertisement depend on the likeliness of sale  

 
Car sales analysis topic:  

• Car options analysis and how much profit they generate  

• Numbers of cars bought overall  

• Does the test drive improve the chance of the client to buy a car?; comparing the test drive to the sales result  

• Is there a correlation between the feature of the car and the chance of getting a test drive for it?  

• Does the experience of the sales person depend on the chance of the car being sold + how many cars they sold  

• Comparing the salesmen and their success, their count and average  

• Do the free gifts improve the sales of the car?  

• Probability of a purchase if a discount is applies + average of discounts + experience of the salesmen co pared to the discount  

• The position of salesmen (Junior or Senior) and what model they sell? Eg. Can a junior sell a luxury car? Or there will be less chances because the model is likely to be given to a senior  

The App offers a series of filters which helps the person select its more desired type of flatmate such as:

age, number of flatmates, areas you want to leave, rent budget, facilities in the house, areas, female or male, students or professionals, etc.

and then puts you in contact through an inside chat with that selected people so that the research of houses is easier and faster.

• Supplier perspective

1. How do you currently find and source new art pieces for your gallery?

2. How do you typically establish relationships with new artists or art suppliers?

3. Are there any tools or platforms you use to connect with artists or suppliers? If so, what are they?

4. What challenges do you face in verifying the quality or authenticity of the pieces from suppliers?

5. Do you prefer working with emerging or established artists, and why?

6. Identify potential issues with timelines that impact the business.

7. What would improve your experience when working with artists or art suppliers?

• Customer and buyer perspective

1. How do you currently attract customers or buyers to your gallery?

Goal:Identify obstacles in customer engagement and sales conversion.

1. What platforms or tools do you use to connect with potential buyers? How effective are they?

2. What feedback do you typically get from buyers

3. Are there any challenges in promoting or selling specific types of artwork? If so, why?

4. What role does social media or online platforms play in attracting customers to your gallery?

5. How do you currently handle customer inquiries or interest in specific art pieces?

6. What improvements would you like to see in the way you connect with potential buyers or customers?

Challenges in Visibility:

• Existing algorithms tend to choose established artists rather than amateurs.

• Lack of platforms for emerging artists

Selectivity of Platforms:

• The existing app focus is on profitability

• Equal support for artists is needed

• Exclusivity limits opportunities

Improvement in Art Presentation:

• Incorporation of interactive and dynamic digital displays on the app

• Features like 3D modelling, virtual dressing rooms etc

• The ability to zoom into details or art and garments would improve the experience of users

Connecting Artists and Buyers:

• Need for targeted visibility and community-driven features

• Tagging systems, style filters

• Virtual fashion shows, for increased attention

Effective Strategies and App Enhancements:

• Social media collabs

• behind the scenes

• Editorial shoots

• Recommends minimalist and high-end graphics design of the app

• Featuring interactive portfolios for artists

Customisation and Time Management:

• Better customisation options for better art curation

• Streamline the process of displaying art.

• Alignment with the artist's vision

• Ability to edit your portfolio design

Collaborative Opportunities:

• The app should have mentorship and collaboration between emerging and established artists

• Joint exhibitions

• Shared resources

• Connecting with larger artists on platforms like TikTok and Instagram is challenging due to

their large followings.

• Smaller artists with less exposure and less visibility are often overlooked.

• Trending art on social media makes it difficult to find unique pieces.

• Busier lifestyle and lack of time for gallery visits in Kent limit the number of art exhibitions

attended.

Increase engagement:

• Access to new artists through platforms

• Access to more events and information around events which showcase new artists.

• Any place where she can discover new art and see what is up and coming.

Features:

• A connect feature that will allow you to contact and get in touch with artists,

• A chatroom or discussion forum

• Refer a friend feature that can encourage collaboration.

• A get involved feature, that will allow you to know what may be coming up in the art

community.

• Would be interested in using the platform and feels encouraged to upload art.

• Other platforms like Pinterest, Artsy, Instagram and Facebook does have potential to reach a wider audience however it lack tools like visibility and filtration processes. Because at the end of the day not every social media user would be interested in buying art and some cases people tend to go through mainstream services in acquiring artworks (art dealers, galleries, auction)

• When asked what features are needed from an online platform in better connecting art collectors, artists, art lovers, anyone and everyone else, she pointed out visibility plays a key role in compiling algorithms designed for the user. Therefore features that can adjust visibility could potential change the landscape. However the questions of how the concept of adjusting visibility can be equalised.

• To note: when first using the app there should a process of identifying where the user would fit in the algorithm (e.g. survey, questionnaire)

• Online platform that specifically cater towards art lovers, buyers and fellow artists (Artist POV)

  
  

• Existing algorithms favor established artists, making it hard for newcomers to gain exposure.

• There's a lack of platforms dedicated to showcasing emerging talent.

• Smaller artists are often overshadowed by trending art on social media.

2. Limitations of Existing Platforms

• Current apps focus on profitability and exclusivity, limiting opportunities for new artists.

• Platforms feel transactional and impersonal, lacking emotional connections.

• High commission rates make some platforms unaffordable for artists.

3. Desired Features for a New Platform/App

• High end and minimalist design of the app

• Interactive digital displays like 3D modeling and virtual dressing rooms.

• High-quality images with zoom capabilities to examine artwork details.

• Direct communication tools between artists and buyers, such as chatrooms and forums.

• Tagging systems and personalized recommendations to enhance discovery.

• Customizable portfolio designs aligned with the artist's vision.

4. Importance of Emotional Connection and Artist Interaction

• Collectors value personal connections with artists and their stories.

• Behind-the-scenes content and creation process videos add depth to the artwork.

• Personal interactions transform transactions into meaningful experiences.

5. Role of Social Media and Online Purchasing

• Social media offers convenient but inadequate access to new art due to lack of filtering tools.

• Online purchasing is preferred for convenience and flexibility.

• Following artists online adds depth but lacks the necessary features for serious collectors.

6. Suggestions for Improving Engagement and Discovery

• Provide access to new artists and information about upcoming events.

• Features like mentorship programs, collaboration opportunities, and "get involved" sections.

• Augmented reality tools to visualize artworks in personal spaces.

7. Pain Points in the Current Market

• Marketing and selling art is challenging for artists not trained in these areas.

• Reliance on costly galleries or platforms with high commissions.

• Limited time for gallery visits increases the need for better online platforms.

8. Need for Customization and Alignment with Artist's Vision

• Artists want better customization to curate their art presentation.

• Ability to edit portfolio design and streamline the display process is crucial.

9. Collaborative Opportunities and Mentorship

• Facilitate mentorship between emerging and established artists.

• Opportunities for joint exhibitions and shared resources.

10. Shift in Art Collecting Preferences

• Collectors are moving from aesthetics alone to valuing narratives and artist backgrounds.

• Personal growth influences collectors' tastes and preferences.

When asked about how she connects with art suppliers, the interviewee pointed out that she primarily relies on personal recommendations of successful artists that had previously worked with her. In addition, and more sporadically, she also contacts them through LinkedIn, but it is not the most convenient way to check the artist´s portfolio. This interview insight, the showcase artist´s portfolio, is something we thought of when designing the platform which could improve networking opportunities and also widener the spectrum of collaboration possibilities from a hiring organisation´s perspective.

2.     Having a channel that facilitates a broad network of art suppliers and artists can be crucial to art galleries and related businesses.

Having a wide range of art suppliers can be critical for any art related institution for various reasons. Nowadays the majority of art galleries work with different buyers often in different locations and countries which has market advantages and disadvantages because of the wars or delicate political situations in certain regions. The interviewee for instance often does business in Hong Kon, Germany, and Singapore in addition to Vietnam. Having a broad list of high quality and reliable art suppliers around the globe can be crucial in this context as it guarantees to meet the buyers need and contract regardless of the external adverse circumstances.

3.        Artist´s application process is challenging especially for medium and small art galleries.

There is a vast number of artists that apply to specific types of collaborations even if they are not certified artists. This situation puts the medium and small art galleries into a financial strain as there is no resources to properly process all the applications they receive, neither there is a way to filter which artists are certified and which ones are not.

4.        Art gallery owners struggle with verification processes.

They must verify whether the artists they are collaborating with are certified established artists (otherwise the art gallery can get finned as a consequence) or verifying the authenticity of the art pieces as well.

5.       Hiring and contracting artists is an time-consuming process that could be done more efficiently.

Gallery owners or the person in charge has to go over the entire portfolio, checking all the details, availability, etc and that is a time-consuming and expensive process for the organism hiring, “… sometimes is even hard to find the artist´s portfolio because they do not have an official place where we can go and check all these details …”

• Direct introduction platforms to new artists

• Curated experiences that align with the collector’s taste but focus on fresh, emerging talent

• Events that allow collectors to build relationships with artists

• Mentorship programs that bridge artists and collectors, offering marketing and networking advice

• Exhibitions and fairs that focus exclusively on emerging talent

• Direct platforms for artists to share their stories with collectors in meaningful ways, beyond just selling the art

•⁠ ⁠Moony - User flow / Wireframe

•⁠ ⁠AAA - User story / journey

•⁠ ⁠Jean - Interface design (different variations of design) + branding

•⁠ ⁠Constantin - Entity relationship model + Information architecture + redo personas with existing template

•⁠ ⁠Natalia - Service blueprint (part of the prototyping phase)