Coastal Consulting - Deep Dive by Erica Parsons

Coastal Consulting - Deep Dive by Erica Parsons https://padlet.com/ericaamber/8wdd5abme83z Made with teamwork and determination en-us 2018-03-20 02:16:08 UTC 2024-06-08 12:18:36 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Pizza.png Competitors ericaamber https://padlet.com/ericaamber/8wdd5abme83z/wish/243820878 As a regular consumer of Chopped Leaf, it has dawned on me that this restaurant would have similar consumers to Assembli as they provide healthy assembly line item food choices. I will see if I can interview a consumer (Millennial) at Chopped Leaf to gain some insights.]]> 2018-03-20 02:31:50 UTC https://padlet.com/ericaamber/8wdd5abme83z/wish/243820878 Step 1. A) External Market Trends ericaamber https://padlet.com/ericaamber/8wdd5abme83z/wish/243820892 A little something about Assembli
Add some Secondary researched and new research to compare expected to actual.
Include what you learned about the customer]]> 2018-03-20 02:31:58 UTC https://padlet.com/ericaamber/8wdd5abme83z/wish/243820892 Groups Lingering Questions? ericaamber https://padlet.com/ericaamber/8wdd5abme83z/wish/243820924 1. Why did Assembli open on Hastings Street if it isn't near a residential area?
2. Would they open on a weekend if the office building is closed?
3. Have you considered brick ovens to offer a more traditional pizza?]]> 2018-03-20 02:32:18 UTC https://padlet.com/ericaamber/8wdd5abme83z/wish/243820924 Step 2 b) What do consumers care about the most? ericaamber https://padlet.com/ericaamber/8wdd5abme83z/wish/243820970 2018-03-20 02:32:34 UTC https://padlet.com/ericaamber/8wdd5abme83z/wish/243820970 What Surprised Me In The Research kulakristy https://padlet.com/ericaamber/8wdd5abme83z/wish/243836795 That Millennials are fiercely loyal - I thought they were fickle, but the research said otherwise. Take Starbucks for example and their loyal millennial consumers.

]]> 2018-03-20 04:20:44 UTC https://padlet.com/ericaamber/8wdd5abme83z/wish/243836795 Step 3. What have we learned about our clients and their needs? kulakristy https://padlet.com/ericaamber/8wdd5abme83z/wish/243839697 Theme 1
Insights
User wants an incentive to come back.
Would have preferred a discount or maybe a stamp card to receive a discount in the future.
Rather order from the Pick a Pizza because not particular about building his own and was in a hurry

Theme 2
Important to have branding and good presentation of food inside store as millennials like to take pictures for Instagram and social media

Theme 3
User's not alone, usually with company.
Unless when doing take out.

Theme 4
User inquired about recycling program
Wanted to know where glass goes.

Theme 5
Time spent in restaurant.
Guest used bathroom or not.

Theme 6
Expect to see Wood Oven because want Neapolitan style pizza.

]]> 2018-03-20 04:48:30 UTC https://padlet.com/ericaamber/8wdd5abme83z/wish/243839697 Step 2. Themes & Patterns smithmichaud1 https://padlet.com/ericaamber/8wdd5abme83z/wish/244097585 User Needs: Looking for discounts!
Awareness: Familiar with a variety of delivery Apps!
Competition: Customer's don't care about the competition!
Chances of Returning: Likely because near other amenities.]]> 2018-03-20 15:45:42 UTC https://padlet.com/ericaamber/8wdd5abme83z/wish/244097585 Step 1. B) Poster of Interview smithmichaud1 https://padlet.com/ericaamber/8wdd5abme83z/wish/244102768 Name: Dhillon
Age: 26 years
Occupation: Head Bartender @ Westin Bayshore
Day off included: shopping for a plant and getting some decorations for the bar
Favorite leisure activity: mixing drinks.
"Foodler was the best because it got me points I could use towards food" ]]> 2018-03-20 15:52:59 UTC https://padlet.com/ericaamber/8wdd5abme83z/wish/244102768 Step 4. Opportunities Discovered smithmichaud1 https://padlet.com/ericaamber/8wdd5abme83z/wish/244118519 Identify opportunity use SWOT to explain it.

Introduce a program for discounts. Specials would promote more clients during low periods but discounts such a stamp card or points for using a delivery service would encourage repeat customers.
Introducing Groupon deals would grab many different demographics and help get the word out a little more.]]> 2018-03-20 16:16:44 UTC https://padlet.com/ericaamber/8wdd5abme83z/wish/244118519 Assembli Interview - Millennial Sophia https://padlet.com/ericaamber/8wdd5abme83z/wish/245315815 Age: 23
Occupation: Student
Likes: adventures, healthy food
Interesting fact: She is going to be a skipper for the summer
Key take aways:
Wanted more branding inside - for taking photos for picture for social media
Food quality is important
Sauce - dipping sauce!
High expectations walking in were not met]]> 2018-03-23 03:41:42 UTC https://padlet.com/ericaamber/8wdd5abme83z/wish/245315815 Interview - Assembli - style consumer - Supermom ericaamber https://padlet.com/ericaamber/8wdd5abme83z/wish/245318424 Name: Amelia
Age: 31
Occupation: Wedding/Event Coordinator
NOTE: Amelia is a guest on the Carnival Breeze, she was interviewed as she picked her lunch at the BlueIguana Burrito Bar, a Carnival Cruise Line branded food outlet that allows you to build your own burritos, salads and tacos.
Interesting Fact: This is Amelia's first cruise, her husband brought her and their daughter for their 5th anniversary.
Key take aways: Amelia likes the burrito bar the best out of all the food outlets onboard because she can choose the ingredients but it's got the Mexican flavors she craves. She likes that it's a healthier option for her daughter as well, whose favourite sauce is the green chili one! (Amelia prefers the picuante chili sauce)]]> 2018-03-23 03:59:48 UTC https://padlet.com/ericaamber/8wdd5abme83z/wish/245318424 Millennials Shaping Future of Food kulakristy https://padlet.com/ericaamber/8wdd5abme83z/wish/245879467 You may start thinking of what you eat as an extension of your personality.

Food photography will become even more important for businesses.]]> 2018-03-25 20:37:56 UTC https://padlet.com/ericaamber/8wdd5abme83z/wish/245879467 Step 5 - SWOT Analysis s_gillett00 https://padlet.com/ericaamber/8wdd5abme83z/wish/245913626 Strengths:
-New and exciting brand. Public excited and interested to try new concepts

-Costing. Assembli enters the market at below traditional cost of purchasing pizza, especially with multiple toppings

-Variety of ingredients / Toppings

-Freshness of ingredients

-Speed of service

-Pizza & Salad are staples of north American diets

Weaknesses:
-Limited to two food items

-Potential customer service issues as experienced in team visits

-New entrant, no established brand or reputation

Opportunities:

-Few players in quick service pizza market, relatively unique concept

-No past brand identity to change. Most ideas, branding, and marketing is fresh to consumers, with no preconceived notions.
-Delivery Market.

Threats:

-Market still new, but other players coming on scene quickly

-Established QSR brands moving into pizza or salads (i.e. subway, quiznos, etc)

]]> 2018-03-26 01:19:48 UTC https://padlet.com/ericaamber/8wdd5abme83z/wish/245913626