Mazapán de la Rosa en Japón by Valeria Castillo

Mazapán de la Rosa / 薔薇のマジパン

valeriacastillo142004 — 2024-09-06 22:39:04 UTC

Mazapán de cacahuate con cobertura de matcha y nuevo empaque

Japanese market

valeriacastillo142004 — 2024-09-06 22:52:50 UTC

-They appreciate and value tradition and craftsmanship, they are very attached to their culture and history. This is something in which it coincides with the Mexican brand.

-They prefer soft and subtle flavors, unlike Mexico, such as the flavor of matcha.

-They promote their well-being through healthy eating, the Mexican brand could position itself as a healthy snack if it highlights its ingredients such as amaranth and peanuts, it can also reformulate the product and reduce the amount of sugar.

-Individual packaging predominates due to the tendency for snacks to come in small quantities.

-The Japanese market is sensitive to the presentation and design of packaging, they must stand out for being minimalist and visually elegant.

Will the product enter the consumer's purchasing habits?

valeriacastillo142004 — 2024-09-06 22:58:45 UTC

It is the ideal mix between tradition and modernity, presenting a bit of Mexican and Japanese culture. It meets the country's preference for small, easy-to-carry sweets, and does not represent a health concern as it has natural ingredients in controlled portions.

Rational or Emotional

valeriacastillo142004 — 2024-09-06 23:10:11 UTC

They tend to be rational when evaluating the quality, design and usefulness of the product, only if the product appeals to their roots can their approach become more emotional. A Mexican candy can generate a positive response because it is a new cultural experience.

Adaptation strategies

valeriacastillo142004 — 2024-09-06 23:14:14 UTC

-Merge Mexican and Japanese flavors

-Generate alliances with local convenience stores

-Reformulate the product to reduce the amount of sugar

-New minimalist and modern packaging

Strategic partnership model

valeriacastillo142004 — 2024-09-06 23:22:17 UTC

With a local company that knows the Japanese market and avoids problems due to cultural differences. This alliance allows us to adjust to Japanese regulations and expectations, in addition to promoting distribution.

Japan External Trade Organization (JETRO)

valeriacastillo142004 — 2024-09-06 23:40:51 UTC

Provides help and advice to enter the international market, export and expansion. It has support programs for foreign companies that want to enter the country.

Services: Networking, consulting, market studies, etc.