HISTORY OF FASHION

http://en.wikipedia.org/wiki/Charles_Frederick_Worth#mediaviewer/File:Charles_Frederick_Worth_(Mars_1895).jpg

Jeanne Paquin  (1869–1936) was a leading French fashion designer, known for her resolutely modern and innovative designs.

1914 evening dress

Elsa Schiaparelli(1890–1973) was an Italian fashion designer. Along with Coco Chanel, her greatest rival, she is regarded as one of the most prominent figures in fashion between the two World Wars.^[1] Starting with knitwear, Schiaparelli's designs were heavily influenced by Surrealists like her collaborators Salvador Dalí and Alberto Giacometti. Her clients included the heiress Daisy Fellowes and actress Mae West.

Shocking Life: The 12 Commandments for Women

In 1954 Elsa Schiaparelli published her autobiography "Shocking Life", which contains a list of 12 commandments (or guidelines) for women.

1. Since most women do not know themselves, they should try to do so.
2. A woman who buys an expensive dress and changes it, often with disastrous result, is extravagant and foolish.
3. Most women (and men) are colour-blind. They should ask for suggestions.
4. Remember, 20 percent of women have inferiority complexes, 70 percent have illusions.
5. Ninety percent are afraid of being conspicuous, and of what people will say. So they buy a gray suit. They should dare to be different.
6. Women should listen and ask for competent criticism and advice.
7. They should choose their clothes alone or in the company of a man.
8. They should never shop with another woman, who sometimes consciously, and often unconsciously, is apt to be jealous.
9. She should buy little and only of the best or the cheapest.
10. Never fit a dress to the body, but train the body to fit the dress.
11. A woman should buy mostly in one place where she is known and respected, and not rush around trying every new fad.
12. And she should pay her bills.

Gabrielle Bonheur Chanel (19 August 1883 – 10 January 1971) was a French fashion designer and founder of theChanel brand. She is the only fashion designer listed on Time magazine's list of the 100 most influential people of the 20th century.^[2] Along with Paul Poiret, Chanel was credited with liberating women from the constraints of the "corseted silhouette" and popularizing the acceptance of a sportive, casual chic as the feminine standard in the post-World War I era. A prolific fashion creator, Chanel's influence extended beyond couture clothing. Her design aesthetic was realized in jewelry, handbags, and fragrance. Her signature scent, Chanel No. 5, has become an iconic product.

1. Problem Statement
   • Problem Description
   • Constraints
   • Budget
   • Time
   • Needs of the Problem
2. Goals
   • What you plan to accomplish
     • Due dates
3. Solution Analysis
   • Risks/Benefits
   • Planned Solutions
   • Sketches

2. What change in women's behaviour and dress caused the WWII?

3. How can you characterize Dior's New Look of the 50s?

4. In what consisted the Mod Look of the 60s, developed in GB?

5. Career-oriented women of the 80s fashion preferences?

6. Young people of the 1990s started to imitate whose popular style at the time?

7. How can you characterize the neo-modern look of the Millenium?

8. Which period do you think was the most influential or important from those mentioned?

9. Which is your favourite style from the 9 ones represented on the Fashion History timeline? 

Based on:

"English for Fashion Industry" by Mary E. Ward, Oxford University Press 2012,

Unit 2.

Designed by Elsa Schiaparelli, French (born Italy), 1890 - 1973. Designed in collaboration with Salvador Dalí, Spanish, 1904 - 1989.

Woman's Dinner Dress

Designed by Elsa Schiaparelli, French (born Italy), 1890 - 1973. Designed in collaboration with Salvador Dalí, Spanish, 1904 - 1989.

EXAMINATION TOPICS.

1. Starting a career in fashion.

2. History of fashion (p.14. 1)

3. Textiles: care instructions: stages of the manufacturing process.

4. Garment construction: stages of the pattern making process, specifications, grading clothing sizes aspects.

5. Production: of factory production of garments.

6. Promotion: marketing and advertising channels for promoting brands; press releases main elements.