My artistic padlet by XXX L

2. Explain the marketing concept

xinyilim1991 — 2024-09-30 04:55:31 UTC

The selling concept focuses on promoting and selling existing products aggressively, assuming that customers will not buy enough unless persuaded through sales and promotional efforts. It is often used when companies prioritize volume sales over customer needs.

1. Choose a marketing concept

xinyilim1991 — 2024-09-30 04:56:25 UTC

Selling concept

3. Give an example by choosing a company

xinyilim1991 — 2024-09-30 04:58:11 UTC

The Coca-Cola Company, the world's first cola brand. Coca-Cola continues to innovate in products, packaging and marketing to remain competitive in the market.

4. Introduce the company

xinyilim1991 — 2024-09-30 04:58:27 UTC

Founded in 1886 and headquartered in Atlanta, Georgia, USA, the Coca-Cola Company is one of the largest beverage companies in the world. It is best known for producing Coca-Cola beverages, which has a strong brand presence and distribution network around the world.

5. Attach a picture/news /statistical data to serve as evidence

xinyilim1991 — 2024-09-30 04:58:49 UTC

Coca‑Cola Launches ‘Real Magic’ Brand Platform, Including Refreshed Visual Identity and Global Campaign

09-29-2021

Coca‑Cola is inviting the world to celebrate the real magic of humanity in its first new global brand platform for the Coke Trademark in five years.

The “Real Magic” brand philosophy is rooted in the insight that magic lives in unexpected moments of connection that elevate the everyday into the extraordinary—a timeless learning that feels more relevant than ever in today’s hyperconnected yet divided world. Real magic happens when people get together and when what we share in common is greater than what sets us apart.

6. Justify why the company fits that chosen marketing concept

xinyilim1991 — 2024-09-30 04:59:01 UTC

Because of company started in 1886 and grew with a purpose to refresh the world.

7. Reference

xinyilim1991 — 2024-09-30 04:59:12 UTC

Coca-Cola launches Real Magic brand platform, including refreshed visual identity and global campaign - News & articles. (n.d.). https://www.coca-colacompany.com/media-center/coca-cola-launches-real-magic-brand-platform-including-refreshed-visual-identity-and-global-campaign

xinyilim1991 — 2024-09-30 05:27:55 UTC

For the full year of 2022, the total revenue of the company reached 43.04 billion US dollars, an increase of 11%, and the operating profit was 10.909 billion US dollars, an increase of 6%; Net income attributable to shareholders of the Company was $9,542 million; Non-GAAP comparable earnings per share were $2.48, up 7%. Non-GAAP Organic Revenue Growth was 16%, of which Concentrate Sales contributed 5% and Price/Mix contributed 11%.