Conducted market research for a product launch campaign

After

Provided timely and valuable research insights that aided a product launch campaign, garnering over 37.4M+ reach, 155M+ impressions, 575K+ clicks and 75M+ views within just 1 month

and Novel Jewels by Aditya Birla; presented our organizations inherent capabilities to senior executives

Cultivated and managed strategic partnerships with international retailers to strengthen brand credibility with 20+ award wins

After : Orchestrated international and regional events, resulting in a 15% increase in brand visibility and customer engagement.

Reviewed and monitored weekly social media posts, reporting on observations and results.

After-

Reviewed and monitored minimum 10 weekly social media posts, reporting on observations and results and providing suggestions that resulted in increase in post reach by 30%

Maintained and curated calendars for social media – Instagram, Pinterest & LinkedIn

After

Maintained and curated calendars for social media – Instagram, Pinterest & LinkedIn Bringing in higher reach and increasing engagement rate by 4%

Design creative things

AFTER:

Developed selling points and creative ideas with 23 image ideas and 87 video scripts and followed up on the post-production; achieved a 56% conversion rate on initial launch.

• Optimized the website's backend on the Webflow

After

• Optimized the website's backend on the Webflow to increase the site speed by >8% and managed the CMS of the site copies

After: Supported Marketing Department by synthesizing copy for 90+ product descriptions for official company website.

Created dynamic written, graphic, and video content, and plan, monitor, and foster brand communities across various social platforms.

After

Created dynamic written, graphic, and video content for 20+ brands. fostered brand communities across 3+ social media platforms and increased their brand presence by 20%

After: Assisted in press writing and distributing, 15 times collaborated with top-tier media in photo shoots and pitching, and 26 times provided on-site PR support for in-depth media interviews, KOL shootings, and major media events such as Auto Guangzhou

After: Assisted in creating innovative campaigns for the award show and increased sales by 30%.

After - Generated detailed metric summaries encompassing engagements, traffic sources, and conversion rates using Excel, resulting in data-driven insights leading to a 20% increase in website conversions.

after

Managed coordination with over 80 external influencers, ensuring smooth processes for onboarding to content execution

After

Conducted comprehensive primary research, gathering 500+ responses for a feasibility study on hybrid cars, analysing consumer psychology, and identifying key feature preferences

Performed comprehensive analyses of market trends

and competitive landscape to inform beauty products positioning and differentiate the brands, contributing to

stronger market presence.

To

Presented a paper titled “Biotech and AI” at the Annual Biotech Fest, Delhi.

Participated in internal meetings for syndication loans

After:

Participated in internal meetings for syndication loans and extracted insights from minutes to provide administrative support to the Capital Market team.

After : Launched the new financial wellness calculators and plans by Vanguard Wellness, augmented user retention by 22% Vanguard.

After: Worked on a new cosmetic line for young men with marketing department leading to a 20% increase in incremental GMS

Digital Project Management Intern

After:

Conducted weekly team reviews of open point lists with a team of 12 to ensure timely task delivery and project

progress, while overseeing Asia-Pacific project initiation on Jira Service Management.

Inventory Management

After

To ensure sufficient supply without badstock, collaborated with product marketing, supply chain, channel heads, and warehouse managers to take inventory of the shelf life and stock quantities of over 70 boms, as well as future three-month distribution requirements.

Created the social media strategy for a business school

After:

Developed and executed the social media strategy to drive business growth, increase customer engagement and enhance brand reputation for a business school

After- Facilitated the implementation of Dynamic Product Messaging, resulting in 40% increase in online order value throughout India.

• Mastered precise inventory management for optimal material procurement & obtained licenses, including Fire & excise.

  
  

After:

Mastered precise inventory management for 70% optimal material procurement and obtained licenses like fire and excise for the brand

After - Collaborated in establishing a cohesive brand identity on Meta and LinkedIn, ensuring consistency on digital platforms which lead to greater brand recognition.

Vice president of the cultural society

After

Headed a team of over 30 members and 8 departments for a year, organised several events including fundraiser’s and even digital ones during Covid, collaborating with brands and acquiring brand sponsorships

After: Managed content posting on the brand’s Instagram and Facebook platforms; leading to an increase in the user

engagement rate from 1.9% to over 4% in just 1.5 months

Support to daily tasks of e-marketing channels

After

Supported to daily tasks of digital e-marketing channel (KV/Display/Brand zone) about the visual content promotion plans and conducted maintenance, leading to a 6% surge in consumer leads.

AFTER:

Created recaps, covering all media and social media hits leading to an increase in visibility

•   Weekly and monthly performance data analysis of all the relevant KPI’s

After

•  Performed weekly and monthly analysis of the performance marketing KPI's of up to 17 campaigns.

After

Conducted English lessons for a class of 36 students. Curated lesson plans and worksheets and helped increase their ability to learn and comprehend the language better.

Preparing periodic performance reports covering and analysing client’s KPIs and supporting their strategic, marketing and operational decisions based on internal knowledge and best practices

After

Prepared periodic performance reports analysing client’s KPIs and advised on their strategic, marketing, and operational decisions. Increased brand's checkout conversion by 30%.

- Managed the association's finances and maintained accounting records

- Prepared budgets and financial reports, managed membership fees

- Managed relationships with financial partners

- Participated in the association's strategic decision-making

After

• Increased the association turnover by 35%

• Prepared budgets and financial reports for 10+ consulting contracts

Interned at Samsung Electronics France:

• Worked on large-scale events (Redbull BC One, Grand Prix Explorer, Olympic Games)

• Coordinated with a multitude of teams and agencies for launches and events

• Created and managed large-scale Marketing and Media Campaigns, such as the Samsung Galaxy S24

Launch

After :

Interned at Samsung Electronics France:

• Worked on large-scale events (Redbull BC One - 10 000 people on site- ; Grand Prix Explorer -60 000 people on site-; Olympic Games)

• Coordinated with a multitude of teams and agencies for launches and events

• Created and managed large-scale Marketing and Media Campaigns, such as the Samsung Galaxy S24 Launch, the Galaxy Z Flip6 and Z Fold6 launch, generating up to (tbc) reach and (tbc) impressions

Assisted in the launch of Test & Learn / Proof of Concept phases.

After :

Contributed to the development of Test & Learn and Proof of Concept phases, leading to the successful launch of innovative projects across the EME region, positioning the company ahead of competitors.

designer, Esha Seth Thirani and engagement-driven stories for interior designer,Harshita Poddar & Associates.

AFTER:

Developed content concepts for multiple brands across diverse industries such as seasonal mood boards for Bechic clutches and fashion designer, Esha Seth Thirani leading up to >50% more engagement.

Marketing analysis for ambassadors; Designed a cross-platform marketing strategy and created an innovative integrated marketing plan.

After

Conducted an in-depth analysis of marketing data for 19 local ambassadors, which included calculating and comparing

customer acquisition costs (CAC) and return on investment (ROI) to identify trends and optimize marketing strategies

Independently designed a cross-platform marketing strategy and created an innovative integrated marketing plan covering 4 major social media platforms within 3 months, resulting in a significant increase in brand awareness and engagement.

• Creation of media asset.

After:

• Realization of impactful asset in order to promote the most important TV titles available on Sky.

After: Presented a Marketing Plan for the upcoming year of 2025 to a team of 25 people, identifying a new target audience representing 55% of potential clients.

Supported the market research of Rebranding and its competitive products.

After

Utilized Competitor Analysis and Social Media Analysis methods to support market research for the rebranding strategy, targeting different types of middle-aged and elderly populations.

After: Developed dynamic and innovative marketing campaigns, driving a 20% increase in consumer engagement and boosting sales by 15%

Before:

Reviewed and improved KOL posts on social media platforms.

After:

Reviewed and improved 100+ KOL posts on social media platforms, with a 70% breakout rate.

Worked together with Fabergé

After

Sole retailer of Fabergé in Hungary

Increased sales in the country by 67%

By closely managing the brand’s fame and

Relatability.

After- Received recognition for my exceptional work in consolidating reports and creating standard procedures for webinar marketing. Scaling up the audience reach by 20% and setting standards.

Conducted weekly and monthly sales analyses reports within 4 hours to be presented to a team of over 80 members.

After: crafted several media plans for several clients such as Old Navy and Panasonic and generated at least 4x ROAS monthly.

After

Built and maintained relationships with 20+ nationalities clients through storytelling and clienteling for 6 months.

• Engaged in brand marketing proposals, and assisted in arranging brand dinners and pop-ups

After

• For the purpose of showing new collections and thanks to VIC, Cooperated to formulate 5+ brand marketing proposal and 2 brand dinners