Questions chapter 7 and case study by Meryem Yalcin https://padlet.com/meryem_yalcin/ch7case Questions and case study en-us 2019-02-12 13:09:27 UTC 2019-02-20 13:54:52 UTC hello@padlet.com Task: Work on the following outcomes with your group. Try to link theory with real practice examples as much as possible by adding photo's/video's/(news)articles/websites etc. Present the outcomes in the next class. Circa 10 minutes. meryem_yalcin https://padlet.com/meryem_yalcin/ch7case/wish/330302814 Question 7.3 Just-eat.co.uk is an online food delivery service. For them, social media is an important marketing channel. A key objective of social media advertising is to motivate potential customers to install and use the just eat app for placing orders. 

a)Formulate a defined target audience for Just-eat.co.uk’s communications. 

b)Which social media channels are suitable for approaching this target audience? Motivate your answer based on the theory. 

c)Which tactics do you recommend applying for targeting? Motivate your answer. 
]]> 2019-02-12 13:10:54 UTC https://padlet.com/meryem_yalcin/ch7case/wish/330302814 Case assignment - UNDER ARMOUR ECOMMERCE meryem_yalcin https://padlet.com/meryem_yalcin/ch7case/wish/330303047 a) Define the target audience and objectives for Under Armour, using the digital marketing funnel. (see figure 5.1). 

b)This campaign used Shopping Campaigns in Google AdWords (Pay-per-click) What significant changes did Under Armour make to their Shopping campaigns? 

c)In what way did results improve? What suggestions would you make to Under Armour regarding the targeting of their online display ads? Would it be better for them to adopt a pay per click (PPC) or pay per thousand impressions (CPM) model? Explain the advantages and disadvantages of each. Which partners should Under Armour work with on the display ads? 

d)How would you suggest Under Armour optimises its social media activity (both organic and paid)? 

e)Do you believe Under Armour could benefit from affiliate (performance) marketing? How? Please explain your answer. 

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