+3 for each video

Product Name: EcoSip Reusable Water Bottles

Campaign Overview

Budget: $50,000

SMART Goals: Increase sales of EcoSip by 30% within three months.

4Ps of Marketing

Product:

- Eco-friendly, BPA-free reusable water bottles available in various sizes and colors.

Price: $25 per bottle.

Place:

- Sold through the EcoSip website, major online retailers (Amazon), and select health and wellness stores.

Promotion:

- Social media advertising (Instagram, Facebook, TikTok).

- Influencer partnerships and user-generated content campaigns.

- In-store promotions and events.

Budget Allocation for Marketing Campaign

Social Media Advertising: $15,000

Influencer Collaborations: $10,000

Metrics for Success:

1. Sales Metrics

2. Engagement Metrics

3. Awareness Metrics

4. Influencer Impact

• PRODUCT: Ginger Lily’s Hair Anti-Dandruff Shampoo

• BUDGET: 10,000 dollars

• SMART GOALS: increase in sales of 50% in 6 months

• 4PS:

- Product: healthy and eco-friendly shampoo,

- Price: 10 dollars/product

- Place: available in stores and online

- Promotion: engaging advertisements and sponsorships of events, social media strategies and cooperation with celebrities.

• BUDGET ALLOCATION FOR MARKETING CAMPAIGN:

- ADVERTISING: 3,000 dollars

- SOCIAL MEDIA ADSS: 1,000 dollars

• METRICS: check the quantity of sold products and social media analysis tools -> use feedback and statistics to improve the quality of the product and the company’s operation

• Budget: 5M VNĐ

• Smart goals: keeping the traditional taste while reducing the calories for those adopting healthy lifestyle

• 4Ps:

  -Features: fruits jelly as toppings+diet sugar+Low-calorie milk

  -Price: 27.000VNĐ (affordable for students)

  -Place: A small kiosk, online platform (Grabfood, Shopee, Eat clean group on Facebook...)

  -Promotion: Collaborate with local gyms, invite KOL relating to healthy contents

• Allocation: 2M VNĐ for kiosk decoration, 1M VNĐ for material, 1,5M VNĐ for KOL booking

• Success metrics:

  100 customers for the first 10 days

Smart lighting fixtures

Budget: $40-50K

Goals: sales increase by 5-7% in 2 week

improved recognition in electrical appliance market

4Ps:

Product: cozy touch lamp for bedroom nightstand, adjustable dim

Price: ~39.99$

Place: Physical (Dien may Nguyen Kim/Cho Nhat Tao) + Online stores

Promotion: Sponsored posts uploaded to reels and Tiktok + Content creators endorsement + Distributing to dropshippers

Budget allocation:

Ad run: $5k

Influencer: 10K

Physical shop deals: 20K

Sales Metrics: increase in product sales on online shops & physical stores ==> tracking provided by other services

Budget: 450.000 $

Product: T1 Worlds Jersey

Smart goals: Increase sales by 100%

4P:

Products features: Comfy clothes, to wear to match your esports idols

Price: 100$

Places: Online and brick-and-mortar stores

Promotion: Collaboration with Riot Games at major esports events

Allocation: 150.000 $ on the Internet, the rest for Riots Games

Metrics: Sales and social media interaction

1. Product: Charm Jewelries

2. Description: We sell unique jewelries with various styles and colors, aiming at the core values of affordable and collectible jewelry. Each product is inspired by the daily cultural specificity and made by meticulous and conscientious craftsmen. 

3. Unique Selling Points (USPs):

• The collectible charm bracelet and necklace are our cornerstone products and foster repeat purchases and customer loyalty. First, you buy a bracelet or necklace, but that’s not the end. We have collections of charms made of different gemstones and you can buy it to decorate your item.

• Personalization: as you custom your jewelry yourself, it would be one-of-a-kind and that means it can help you reflect your personality (girly, energetic, sweet,...)

• Memory preservation: As you buy the charms gradually, each one can attache to a specific memory or a milestone in your lifetime

Ex: Today, you confessed your feelings to your crush and he/she said that he/she felt the same way. You two subsequently started a romantic relationship and you were overwhelmed with joy. Then, you buy a heart charm to mark a milestone. And when you look at that charm on the bracelet, you will immediately feel nostalgic remembering the first day you two felt in love with each other.

4. Target audience: Our jewelries cater to individuals aged 25-45, primarily women, who value sustainability, craftsmanship, and cultural authenticity.

II. SET THE BUDGET: $10 000

III.  SMART MODEL:

• Specific:  increase online sales by promoting our handmade accessories through social media like Facebook, Instagram, online markets etc., highlighting quality and their cultural aspects of our products.

• Measurable: Open an Instagram account and Tiktok account. We intend to reach 50 000 followers on each site in the first 3 months.

• Achievable: To achieve this, we will post high-quality content (images and videos) 4 times per week, engage with followers by responding to comments and messages daily, and collaborate with 2 influencers within the next month.

• Relevant: In this digital era, we believe gaining public recognition through mass media is one of the most effective ways to increase brand reputation and revenue from online sales.

• Time-bound: We will achieve these results within the next 3 months, starting from December 2024.

IV. DEVELOP 4PS:

1.Product

• Description: Handmade accessories that include items like ceramic jewelry, crochet baskets, and other culturally inspired items. Each product is 100% handmade, reflecting meticulous craftsmanship and attention to cultural details.

• Features: Variety of styles, colors, and materials, offering unique, artisanal designs.

• Unique Selling Proposition (USP): Every piece is a cultural statement, handmade by skilled artisans, ensuring quality and authenticity.

• Packaging: Sustainable and aesthetically pleasing packaging that reflects the handmade and eco-friendly nature of the products.

2. Price

• Pricing Strategy: $15-100 => Suitable for all customers.

• Discounts & Offers:

+Offer bundle discounts for first customers (e.g., buy 2, get 10% off, or buy 3, get 1 free).

+Occasional promotions such as seasonal discounts, bundle offers, or loyalty programs for repeat customers.

3. Place

• Online Store: Primary sales will take place on your e-commerce website and marketplaces like Etsy. These platforms make it easy for customers everywhere to access our products.

• Social Media (Instagram, Facebook): Selling directly through social media platforms, using Instagram Shopping and Facebook Marketplace to streamline the purchasing process.

4. Promotion

• Social Media Marketing:

  • Focus on Instagram and Pinterest for visually-driven campaigns.

  • Regular posting of high-quality images, behind-the-scenes content, and stories about our crafting process and cultural inspirations.

• Event Marketing: Attend and promote our brand at craft fairs, trade shows, and local events to build bonding relationships with customers.

=> Success metrics:

-Sell 1000 bracelets in the first 6 months will be a huge success for us.

-Use 10% of our profits to donate to charity, that’s is our ultimate goal- earning money by ourselves and using it to help other people. 

Marketing Campaign for "Green Eater"

Product name: Green Eater - A vegan app

Budget: $100,000

SMART Goals: Increase customer for 50% in first 6 months

Marketing message: The message "Feel good, do good": Being vegetarian is not just a choice of taste but a lifestyle. "Feel good" refers to the happiness that comes from a healthy body filled with energy. "Do good" means contributing to environmental protection, minimizing animal suffering, and building a better world for future generations. Each vegetarian meal is a small yet meaningful step toward a balanced and happy life.

4Ps of marketing:

• Product: Vegan app with 2 main functions (Vegan AI diet & Vegan map)

• Price: Subscription package - 10$ for each subscription

• Place: Online stores (CH Plays, Apple store) & Restaurant

• Promotion:

  • Eco-friendly online marketplaces (e.g., Etsy, EarthHero).

  • Physical eco-friendly stores and pop-up events.

  • Social media campaigns, influencer partnerships, email marketing, and community events

  Budget allocation for marketing campaign:

  • Content Creation: $25,000

  • Social Media Marketing: $20,000

  • SEO ( Search Engine Optimization.) and App Store Optimization: $10,000

  • Public Relations: $5,000

  Metrics for success:

  • User demographics

  • Social media engagement

Product Focus:
We’re all about drinks, especially matcha lattes and coffee. Matcha lattes are super trendy right now, so we think it’s a great product to start with.

Marketing Budget:
We have 1,000,000 VND to spend on marketing.

SMART Goals:
Our main goal is just to get into the market. Since we’re a group of students, we’re keeping our targets realistic.

Marketing Mix (4Ps)

• Product:
  Matcha lattes and coffee.

• Price:
  We’ll price them between 30,000 and 40,000 VND.

• Place:
  We’ll mainly sell online.

• Promotion:
  We plan to use social media, especially Threads and Instagram. Lots of people post about their favorite matcha spots, so we think we can attract customers that way.

Budget Allocation for Marketing

We’ll use the whole 1,000,000 VND for social media ads. Since each ad costs about 100,000 VND, we can run around ten ads.

Success Metrics

We’re aiming for 1,000 followers on Instagram and want to make 5 million VND in revenue. If we hit those goals, we’ll consider moving into offline sales, like a mini truck or pop-up shops.

4o mini