Project D: Commercial Guide by MJ Young https://padlet.com/myoun092/8nys408ad75xwank Third Wave Feminism: "This Girl Can" commerical. en-us 2021-06-02 21:45:28 UTC 2026-03-15 14:51:43 UTC hello@padlet.com This Girl Can, what about you? (2015) myoun092 https://padlet.com/myoun092/8nys408ad75xwank/wish/1580824892 "I jiggle, therefore I am." (reference to philosophical statement "I think, therefore I am" coined by René Descartes). ]]> 2021-06-02 21:47:13 UTC https://padlet.com/myoun092/8nys408ad75xwank/wish/1580824892 "These early third-wave feminists chose, for example, to define beauty for themselves as subjects rather than as objects of sexist patriarchy." - Sellnow, Chapter 7: Feminist Perspective. myoun092 https://padlet.com/myoun092/8nys408ad75xwank/wish/1580859020 The main point of this commercial, funded by Lottery and Sport England, is that no matter what shape you're in you can do it. That exercise isn't only for "fit" people. There more recent video attacks everything that the third wave feminism movement is trying to push through. It's not only about your body type this time around. ]]> 2021-06-02 22:13:52 UTC https://padlet.com/myoun092/8nys408ad75xwank/wish/1580859020 Me Again, Again. (2020) myoun092 https://padlet.com/myoun092/8nys408ad75xwank/wish/1580865340 "You're not listening, I say it with my chest and I don't care who I offend." The lyrics go on as a mom who is working out sits at a park to breast feed. ]]> 2021-06-02 22:18:51 UTC https://padlet.com/myoun092/8nys408ad75xwank/wish/1580865340 "Third-wave feminism focuses not only on women’s issues but also on a variety of standpoints. Standpoints are essentially our understanding of the world as shaped by where we are situated within it (our life experiences) based on class, gender, race, sexual identity, and so on." - Sellnow, Chapter 7: Feminist Perspective. myoun092 https://padlet.com/myoun092/8nys408ad75xwank/wish/1580870256 These commercials do focus on mainly women but there are different kinds of women. In both they include someone with disabilities. Both of them are swimming. One has a disability that isn't visible while the other does not have legs. But she is still swimming. The advertisements are motiviational and are meant to normalize many things that feminists are fighting for. This is so girls and boys growing up will not have the same mindset as the older generation. ]]> 2021-06-02 22:22:40 UTC https://padlet.com/myoun092/8nys408ad75xwank/wish/1580870256 "On the contrary, a television program that shows women from a variety of races, ethnicities, abilities, sexual orientations, or ages happily and successfully negotiating these roles might be an example of a subverted oppositional reading." - Sellnow, Chapter 7: Feminist Perspective. myoun092 https://padlet.com/myoun092/8nys408ad75xwank/wish/1580878720 The entirety of this commercial is inclusive (although directed mainly to women)  to all races and ethnicties. This would be considered "subverted oppositional reading". Although since they don't have transgender women would it not be subverted? It is inclusive overall. In their 2017 ad they even included the pride flag. To them it's not necessary to make it obvious that they support all women. Especially with their amazing cinematography and inspirational audio.]]> 2021-06-02 22:29:51 UTC https://padlet.com/myoun092/8nys408ad75xwank/wish/1580878720